Adept at crafting compelling narratives, I elevated the Special Investigating Unit's online presence through innovative digital strategies, including engaging content creation and robust social media management. My background as a Health Journalist with News24 underscores my content writing expertise and communication prowess, blending critical thinking with a keen eye for detail to drive engagement and articulate complex ideas effectively.
Overview
9
9
years of professional experience
Work History
Corporate Writer and Social Media Manager
Special Investigating Unit
Pretoria
07.2022 - Current
Craft media statements and editing policy documents to uphold organisational standards
Conceptionalised and implemented robust social media strategies, producing engaging content and managing multiple accounts effectively.
Developed comprehensive digital strategies to enhance the Special Investigating Unit's (SIU) online presence
Authored insightful annual reports and performance plan forewords for the SIU Head, Communications Chief, and the Minister of Justice
Composed eloquent speeches and speaking notes for the SIU Head, ensuring clear and impactful communication
Contributed to the internal newsletter, fostering a cohesive and informed organisational culture.
Created informative content for public education brochures, enhancing community awareness and engagement
Managed the media relations component within the SIU's Stakeholder Relations Division, maintaining a positive public image.
Penned thought-provoking opinion pieces for the SIU Head, positioning the organisation as a thought leader
Assisted in the development of the departmental operational plan, aligning communications efforts with strategic objectives.
Designed dynamic presentations for the Chief Stakeholder Relations and Communication Officer to articulate the SIU's digital strategy in public and internal forums
Health Journalist
News24
Johannesburg
12.2020 - 06.2022
Health reporter and Engagement Officer
Health-e News
Johannesburg
09.2019 - 11.2020
Conducted in-depth research and meticulous fact-checking to ensure the accuracy of health-related content.
Crafted engaging news articles and narrative pieces
Health reporter
Bhekisisa Centre for Health Journalism
Johannesburg
03.2019 - 08.2019
Crafted compelling health news stories, features, and analytical pieces.
Devised editorial and social media strategies to enhance brand presence
Managed and elevated Health-e's social media profiles, driving engagement
Initiated and directed advocacy campaigns for the Izwi Lam gender-based violence tool
Radio presenter and content producer
Salaamedia
Johannesburg
03.2017 - 02.2019
Spearheaded a four-week special radio show that rapidly gained traction and popularity, catering to the underserved Muslim demographic in South Africa
Social Media Consultant
Stockval Talk News
Johannesburg
07.2020 - 09.2020
Crafted engaging stories and developed original content ideas as a proactive storyteller
Managed and elevated brand presence through strategic social media engagement
Reported on major health events in Gauteng, showcasing a keen eye for groundbreaking developments
Social Media Content Management
Mataba Media
Johannesburg
09.2020 - 02.2021
Developed comprehensive social media strategies to enhance online presence and engagement.
Executed real-time tweeting during webinars to maximize audience interaction and participation
Intern
Bhekisisa Centre for Health Journalism
Johannesburg
12.2016 - 02.2017
Creating social media strategy for TV Feminist show under Soul City
Scheduling social media posts for Soul City and TV show.
Creating social media cards
Education
BA Honours - Integrated Organisational Communication