Neleen Kruger

• Accelerated efficiency of operations by controlling budgets, overseeing customer accounts, managing scheduling and driving meetings.
• Devised processes to boost long-term business success and increase profit levels.
• Advanced productivity KPIs by leading trainings on procedures and safety practices.
• Developed organization systems for sales reports and financial records and strengthened operational traceability and operational efficiencies.
• Managed and allocated staff and material resources to meet production goals.
• Implemented processes that simplified procedures and reduced average processing time.
• Enhanced organizational efficiency by gathering business requirements and improving data models and reporting frameworks.
• Optimized organizational operations and facilitated decision-making by examining problem-solving concepts, including quantitative methods and techniques.
• Developed project management roadmap to define project objectives, timelines and milestones.
• Spearheaded quality control measures to minimize downtime and propel sales.
• Implemented incident management responses, including troubleshooting, root cause analysis and issue resolution.
• Reviewed financial reports each day and investigated variances with accounting staff to keep records accurate.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Streamlined and enhanced corporate accounting and operations system by initiating key workflows.
• Defined clear targets and objectives and communicated to other team members.
• Identified and capitalized on community business opportunities with effective networking.
• Protected company assets with strategic risk management approaches.
• Performed banking, business administration and financial tasks to guarantee five-star service for clients.
• Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
• Executed core financial processes, including vendor setup and payment, operational expenses, administration of bank accounts and account reconciliations.
• Performed spending analysis and partnerships to refine policies and develop recommendations for improvement.
• Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency.
• Fostered relationships with vendors to communicate on problem areas and work closely to resolve.
• Developed executive presentations and reports to facilitate project evaluation and process improvement.
• Achieved project deadlines by coordinating with contractors to manage performance.
• Drove team success through shared vision and recognition of quality performance.
• Identified, reviewed and applied policies and procedures.
• Identified and resolved process issues to encourage smoother procedures, more efficient workflow and overall business growth.
• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.

Offering graphic design, social media management, event management and website development to a small list of clients. Our services cover all industries corporate, weddings & private events.

• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Consulted with clients on business issues and developed innovative proposals.
• Conducted market research and reported on clients' competition.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Prepared automation concept and control drawings according to client specifications.
• Performed gap analysis procedures and detailed data reviews to optimize implementation.

• Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.
• Solicited feedback from clients to assess event success and uncover opportunities for improvement.
• Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
• Selected and ordered refreshments, decor and event materials.
• Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
• Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
• Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
• Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
• Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.

• Assessed expansion plans and present costs to forecast trends and recommend changes.
• Improved overall financial reporting by streamlining control processes and reporting structures.
• Protected company assets with strategic risk management approaches.
• Performed banking, business administration and financial tasks to guarantee five-star service for clients.
• Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
• Transcribed and organized information to assist in preparing speeches and presentations.
• Assisted with event planning, including associated travel and logistical arrangements.
• Identified and recommended changes to existing processes to improve accuracy, efficiency and quality service.
• Created and implemented standard operating procedures for records handling.
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
• Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
• Identified appropriate marketing channels and target customers for campaigns.
• Tracked key metrics and developed spreadsheets and data models.
• Wrote engaging and successful marketing, advertising and website copy.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Developed creative design for marketing packages, including print materials, brochures, banners and signs.
• Created aesthetically-pleasing advertisements that complemented products.
• Provided front-end website development using WordPress, Hubspot and other editing software.
• Conducted testing and review of website design for responsiveness, clarity and effectiveness.
• Developed functional digital design concepts across various platforms to strengthen company brand and identity.
• Conducted functional testing over course of web development lifecycle.
• Implemented Google-based SEO and ad campaigns to meet budget specifications.
• Converted graphic designs to usable web images using Adobe Photo Shop.
• Multi-tasked across multiple functions and roles to generate project results and meet deadlines and organizational expectations.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Created videos and managed YouTube channel to strengthen company reputation.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.

• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Developed and delivered engaging sales presentations to convey product benefits.
• Liaised between parties to coordinate schedules, payments and allocations while managing customer accounts.
• Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
• Identified client needs, built relationships and overcame objections to drive sales.
• Helped resolve client problems quickly with superior customer service.
• Enhanced territory operations through successful cold-calling of area business leaders and establishing favorable contracts.