Neil Pursey

• Building measurement frameworks for clients
• Reporting automation strategies
• Data visualization and wireframing
• Data strategy: Centralising and managing ETL data
• Omni-channel performance analysis
• Metrics that matter for marketing leaders
• Training on metrics that matter for performance marketers

Tech skill highlights

• Power BI
• Google Data Studio
• Google Tag Manager
• Fivetran
• Supermetrics
• Moqups
• Global Web Index
• Webflow
• Slack

• Managed the integration of data and media teams
• Managed the output of insights and reporting to clients
• Decreased reporting time for media team, allowing more time for insights and optimizations

• Built out the Business Intelligence team (from 1 data engineer to 30 people)
• Built out ways of working across data engineering, data science, data analysts, insights and audience analysts
• Integrated data and analytics team into Draftline creative teams and AB-InBev marketing department

• Co-founder and senior executive
• Built and managing the data and analytics team
• Built innovative, world-class performance and marketing ROI dashboards
• Merged data and media teams together
• Built AB-InBev’s (draftLine JNB) in-house digital data team
• Coached and mentored Nestle’s (Revolve Studio) in-house digital data team members
• Built best in-class automated reporting and performance solutions for clients

Tech skill highlights

• Looker
• Google Data Studio
• Google BigQuery
• Supermetrics
• Google 360 suite (GTM, GA, Ads, Search Console, Optimizer)
• Brandwatch
• CreativeX
• Kantar MDF
• Global Web Index
• Appsflyer
• Hubspot
• Moqups
• Slack

Accomplishments

• Built draftLine JNB's (Ab InBev Africa) internal Business Intelligence team (30+ people) over a period of 15 months. I helped integrate this team into the broader draftLine creative team (70+ people) and Ab InBev's brands (35+ brands across Africa).
• Built Nestle ESAR internal data team (Revolve Studio).
• Played an integral role in Hoorah Digital winning industry recognised awards for data led campaigns for Nedbank and WWF.
• Helped build Hoorah Digital, one of the most talked about data led creative agencies in South Africa in 2020.

Inspired by a group of individuals (other co-founders) who were committed to transfer skills to the under resourced youth in Cape Town.

• Helped aligned organisational objectives with mission, increasing student intake, donations and organisation growth by collaboratively developing integrated strategies.
• Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of student intake and donation goals.
• Stayed current with market trends to determine optimal pricing of training services and to capitalize on emerging opportunities and industry needs
• Developed learning curriculum for SEO and Inbound marketing training.

Accomplishments

• To date, GROW Academy has trained 1000's of youth, which has had a positive impact on their lives.

• Client management
• Built out capabilities for Paid Media team
• Built out capabilities for Inbound Marketing team
• Developed automated reporting solutions
• Headed up the insights process
• Major projects: Consulted to Signpost Agency and Rawson Property Group
• Part-time lecturer: Contributed Inbound Marketing content to AAA Advertising Schoo

Tech skill highlights

• Google Analytics
• Google Ads
• Google Search Console
• Google Tag Manager
• Facebook Business Manager
• Hubspot
• Salesforce Pardot
• Wordpress
• SEMrush
• Moz
• Unbounce

• Client management
• Developed SEO strategies
• Ran content strategy workshops
• Managed a team of technical SEOs and content writers
• Contributed to Wordcamp Cape Town 2011 and 2012

• Focused on building revenue and onboarding new clients
• SEO thought leadership articles and interviews
• Built SEO ways of working for staff
• Built SEO reporting process
• Setup web analytics for clients

I learnt basic management skills by assisting the production manager. Together we managed 3 factories, with over 200 staff.

• Assisted the manufacturing process and operational efficiency procedures to achieve goal of first run capability.
• Escalated safety and quality issues and initiated remedial actions promptly.
• Delivered operating plans and growth objectives.
• Helped improved product quality and reduced delivery costs.
• Successfully managed production activities to achieve on-time shipment of orders.
• Often addressed personnel / work issues with staff and scheduled conflict management promptly.
• Helped manage continuous improvement initiatives to drive gains in quality, flow and output.