Summary
Overview
Work History
Education
Systems
Accomplishments
Timeline
Generic
NDZALAMA RAFFIC  KUNA

NDZALAMA RAFFIC KUNA

Project Coordinator; Territory Manager; Category Manager; Sourcing Specialist
Midrand

Summary

Strategic and results-driven leader with 13+ years of experience in the petroleum, retail, and energy sectors, specializing in high-impact project execution, sales growth, operations management, and stakeholder engagement. Proven ability to lead large-scale transformation projects, optimize business operations, and drive strategic initiatives that enhance profitability and customer experience.

Currently one of six Project Coordinators leading the rebranding of ~850 Caltex sites to Astron Energy as part of Project Ikhwezi, a multi-year strategic initiative set to conclude in December 2026. Previously managed 29 retail sites at Engen Petroleum, leading nationwide operational standardization through the One Way Project.

Now seeking senior leadership roles (General Manager, Operations Director, or Business Development Executive) where I can contribute to business expansion, operational efficiency, and stakeholder value creation. Long-term ambition: board leadership and governance in the petroleum, retail, and energy sectors.

Overview

13
13
years of professional experience
6054
6054
years of post-secondary education
9
9
Languages

Work History

Project Coordinator – Project Ikhwezi

Astron Energy
05.2022 - Current

One of six Project Coordinators leading Project Ikhwezi, overseeing the multi-year rebranding of ~850 Caltex service stations to Astron Energy-branded forecourts, including New to Industry (NTI) and New to Company (NTC) sites.


Act as the primary liaison between project teams, retailers, and key stakeholders, ensuring seamless transitions, minimal operational disruptions, and adherence to branding and compliance standards.


Implemented site-specific WhatsApp groups, enhancing real-time communication, issue resolution, and operational efficiency across multiple regions.


Collaborate with Relationship Managers to ensure the successful transition of rebranded sites into business-as-usual operations.


Drive operational effectiveness, customer loyalty, and stakeholder engagement, contributing to Astron Energy’s long-term sustainability strategy in the petroleum industry.

Territory/Area Manager – Sales & Operations

Engen Petroleum
08.2018 - 02.2022

Managed 29 retail sites (fuel & convenience stores), driving sales growth, profitability, and compliance with Engen’s retail operating standards.


Led the One Way Project, a nationwide standardization initiative aimed at improving service consistency, pricing competitiveness, and facility upgrades across Engen’s retail network.


Conducted market analysis and competitor benchmarking, optimizing pricing strategies to enhance Net Promoter Scores (NPS) and customer experience.


Spent two weeks per site implementing operational changes, monitoring compliance, and optimizing financial performance and sales efficiency.


Ensured compliance with Engen Operating Lease agreements, HSEQ requirements, and financial management standards, mitigating risks and maintaining site profitability.

Category Manager

TotalEnergies
07.2014 - 07.2018

Led high-revenue product categories (Tobacco, Bread, Airtime, ATMs, Pharmaceuticals), developing pricing, distribution, and promotional strategies to maximize category performance.


Conducted range rationalization and space planning, ensuring optimal product placement, sales growth, and customer demand alignment.


Negotiated trading terms, rebate structures, and promotional campaigns, increasing supplier collaboration and revenue streams.


Standardized category performance evaluation across Namibia, Botswana, Lesotho, and Swaziland (NBLS), ensuring seamless regional execution.


Analyzed category performance data to develop growth strategies and supplier engagement plans.

Sourcing Specialist

TotalEnergies
05.2013 - 06.2014

Led supplier sourcing and onboarding for food and non-food categories across Bonjour and La Boutique stores in South Africa.


Negotiated contracts and rebate structures, optimizing costs and supplier terms.


Managed key distribution partnerships, ensuring smooth supply chain operations.


Oversaw SAP vendor approvals and compliance, maintaining procurement governance.


Optimized category performance through strategic pricing, promotions, and supplier management.

Marketing Intern

Total SA
05.2012 - 04.2013
  • Assist with retail and site licenses process
  • Download and arrange monthly reports from ISIS for Paris Head Office
  • General operational support and stakeholder management
  • Prepare monthly financial reports for Parks Head Office
  • Attend compliance meetings

Education

Post Graduate Diploma - Management Practice - Business Administration

Graduate School of Business
Cape Town, South Africa

Management Advancement Programme (MAP) -

Wits Business School
Johannesburg, South Africa
12.2016

B.Com - Marketing, Insurance & Risk Management

University of the Witwatersrand
Johannesburg, South Africa

Systems

  • MS Office: Word, Excel, PowerPoint
  • Visual Basics
  • Power BI
  • SAP
  • SAP Ariba
  • Smart Sheet

Accomplishments

  • Led Project Ikhwezi’s multi-year rebranding of ~850 Caltex service stations—one of the largest rebranding initiatives in South Africa’s petroleum sector.
  • Drove nationwide retail standardization (One Way Project) at Engen, improving customer experience, compliance, and revenue performance across 29 sites.
  • Managed multi-country category optimization at TotalEnergies, implementing data-driven category management strategies for NBLS markets.

Timeline

Project Coordinator – Project Ikhwezi

Astron Energy
05.2022 - Current

Territory/Area Manager – Sales & Operations

Engen Petroleum
08.2018 - 02.2022

Category Manager

TotalEnergies
07.2014 - 07.2018

Sourcing Specialist

TotalEnergies
05.2013 - 06.2014

Marketing Intern

Total SA
05.2012 - 04.2013

Post Graduate Diploma - Management Practice - Business Administration

Graduate School of Business

Management Advancement Programme (MAP) -

Wits Business School

B.Com - Marketing, Insurance & Risk Management

University of the Witwatersrand
NDZALAMA RAFFIC KUNAProject Coordinator; Territory Manager; Category Manager; Sourcing Specialist