NDUMISO MTSELU
Business Development
Boksburg
Summary
Results-driven Key Account Manager specializing in customer relationship management and business development. Over 15 years of experience in sales, with a solid history of achieving targets through effective lead generation. Strong skills in active listening and consultation to align solutions with market demands. Focused on contributing to organizational success through strategic relationship building.
Overview
20
20
years of professional experience
5
5
Languages
Work History
Buyer
SA METAL
07.2022 - Current
- Regularly negotiated with key suppliers, achieving optimum price and delivery options.
- Determined and evaluated new supply options for existing and emerging purchasing needs to cut costs.
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
- Developed business growth plans by identifying key clients, critical targets and priority service lines.
- Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
- Researched prospective clients to develop and execute cold call lists.
- Vetted and evaluated suppliers against business standards to create pools of trusted vendors with quality products.
- Researched and communicated changes in pricing or terms to avoid negative effects on business profitability.
Commercial Relationship Manager
Cartrack
03.2022 - 06.2022
- Maximised sales opportunities by determining and standardising best practices.
- Scheduled, arranged and attended meetings with customers to maintain trusting and long-lasting relationships.
- Shared comprehensive product knowledge and drove revenue through consultative sales approach.
- Analysed competitors and adapted strategies to increase market share and expand customer base.
- Augmented sales value by upselling and cross-selling new products and services to existing customers.
- Closed long-term agreements through skilful negotiation.
- Presided business meetings to define vision and mission of company.
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
- Utilised tools such as CRM for streamlined process management and reporting.
Premise Consultant (Advertising Sales Consultant)
TRUDON
01.2014 - 10.2019
- New Business Sales, Sales Visits
- Solution selling, Customer Retentions, Upselling and Cross Selling
- Lead Generation
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through networking
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
- Prepare presentation, proposal and sales contracts
- Establish and maintain client relationships
- Identify and resolve client queries
- Advertising Sales Consultant of Month 106% of Net Sales Achieved (Bottom Line)
- Provided clients with estimates of costs of advertising products to help with planning.
- Supplied clients with samples of previous work as proof of competence.
- Negotiated pricing and contracts, providing ongoing support and regular follow-ups to ensure satisfaction.
- Contacted existing clients to confirm product satisfaction and maintain excellent working relationships.
- Presented engaging media packages and advertising options to prospects.
- Leveraged market analytics to secure new clients in growing territories.
- Carried out market research to determine and capitalise on new marketing opportunities.
- Recommended appropriate sizes and formats for advertising depending on clients’ products or services.
- Secured and attended client meetings, efficiently negotiating terms, handling objections and closing sales with ease.
- Delivered varied illustration proofs to clients to choose and approve.
- Answered calls from interested clients, relaying information and answering questions.
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
- Managed key account matters including solving issues, updating on project milestones, attending meetings and managing other communications.
- Utilised tools such as CRM for streamlined process management and reporting.
- Prepared and presented technical and commercial offers to clients based on company standards.
- Hit sales targets by seeking opportunities for operational expansion and new customer acquisition.
- Kept customers informed on issue investigation proceedings to maintain clear, positive communication lines.
Accounts Manager
Meraka Media
01.2011 - 06.2013
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines.
- Developed business plans to establish revenue and growth.
- Researched trends to gather data and implement innovative strategies.
- Closed large sales to exceed quota and align with company targets.
- Customised service offerings to accommodate consumer needs.
- Liaised with potential customers to determine needs and provide recommendations.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
Business Development Manager
Fasimba Corporate Travel
05.2009 - 10.2011
- Being the face of the agency at industry events and seminars
- Creating and delivering engaging presentations to clients at a senior level
- Ensure that all deliverable are met across all projects on time and within budge
- Developing strategies to achieve and exceed sales forecasts
- Being the face of the agency at industry events and seminars
- Creating and delivering engaging presentations to clients at a senior level
- Project analysis and reporting
- Oversee, develop and present proposals, pitch concepts and rationale to key clients.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Closed long-term agreements through skilful negotiation.
Financial Advisor
Liberty Life
05.2008 - 10.2009
- Utilised sales and negotiation skills to complete sales pitches and closures.
- Tailored solutions to client’s unique needs to avoid customers feeling that one-size-fits-all approach.
- Responded to promptly product queries by providing quotes, securing new business and policy renewals and processing mid-term adjustments.
- Secured accurate records of interactions with customers with focus on confidentiality and attention to detail.
General Assistant
Quest-Nite Life Brook Leisure Wakefield Pty Ltd
05.2007 - 09.2007
- Operated register to process payments via cheque, cash and cards.
- Built displays of items for special promotions and updated signs with correct pricing.
- Rotated stock on shelves, reducing stock waste and minimising store losses.
- Processed and loaded deliveries and backstock onto store shelves.
- Optimised customer experience, serving each guest with sincere, positive and enthusiastic attitude.
- Prepared and served coffee, espresso drinks and cocktails to provide beverage varieties and options.
- Kept detailed inventories of supplies, ensuring bar areas were strategically stocked to maintain efficient workflow.
Field Sales Advisor
EDF Energy, Scotland
05.2006 - 05.2007
- Engaged new customers through targeted cold calling, exceeding business development goals.
- Collaborated with marketing teams to design creative and compelling promotional material for increased brand engagement.
- Presented demonstrations to showcase product highlights and usability.
- Generated valuable new business through proactive networking and lead conversion.
- Maintained excellent client relationships through regular check-ins and offering great deals to repeat clients.
- Boosted client retention, establishing sales goals and securing targeted rates.
- Addressed customer questions, problems and complaints in person and via phone to maintain positive relationships and support smooth communications.
- Negotiated and closed deals with minimal required support from sales and finance managers.
- Cold-called prospective customers to build relationships.
Field Sales Advisor
Scottish & Southern Energy
09.2005 - 04.2006
- Advising existing customers on the deregulation of the energy industry
- Cold Calling on leads to sell gas, electricity and telecoms
- Customer retention of existing customers who wished to switch energy suppliers
- Customer Retention
- Customer Servicing
- Cross & Upselling of Gas and Electricity
- Upgrading customer from single contracts to dual fuel contracts
- Handling customer queries
Education
Media
Senior Certificate - Matric
01.2001
Skills
Technical proficiency
Negotiation skills
Effective communication
Effective communication
Sales strategies
Market growth
Client relations
Software development management
Client onboarding
Negotiation techniques
Customer interaction
Client education
Customer relationship management
Contract creation
Network design
Sales planning
Sales techniques
Sales enhancement methods
Clear communication
Sales effectiveness
Sales strategies
Customer interaction
Revenue projection
Client relationship management
Clear communication
Client engagement
Sales tactics
Clear communication
Client management
Sales tactics
Client engagement
Effective communication
Sales strategies
References
REFERENCES AVAILABLE ON REQUEST
Accomplishments
- Earned Buyer of the month awards 4 times for the year 2025 for exceeding target
- Increased company profits by 106% through new business and business reinstatement.
- Built and nurtured key client relationships to grow customer base.
Timeline
Buyer - SA METAL
07.2022 - Current
Commercial Relationship Manager - Cartrack
03.2022 - 06.2022
Premise Consultant (Advertising Sales Consultant) - TRUDON
01.2014 - 10.2019
Accounts Manager - Meraka Media
01.2011 - 06.2013
Business Development Manager - Fasimba Corporate Travel
05.2009 - 10.2011
Financial Advisor - Liberty Life
05.2008 - 10.2009
General Assistant - Quest-Nite Life Brook Leisure Wakefield Pty Ltd
05.2007 - 09.2007
Field Sales Advisor - EDF Energy, Scotland
05.2006 - 05.2007
Field Sales Advisor - Scottish & Southern Energy
09.2005 - 04.2006
Boston Media House - , Media
St Enda's High School - Senior Certificate, Matric