NDUMISO DLAMINI
Sandton
Summary
Seasoned marketing strategist with a decade of experience in digital campaign execution and brand management. Track record of success in content creation and photography, yielding tangible results. Competent in overseeing campaign stages, nurturing relationships, and employing innovative promotional mechanics. Skilled in market trend analysis and opportunity identification, with a strong work ethic and adaptability.
Overview
12
12
years of professional experience
3
3
Certifications
Work History
Social Media Manager
Zenith Optima/Sherbet Agency
Bedfordview
04.2024 - Current
- Created and scheduled engaging content for Dis-Chem, Teljoy, Ster-Kinekor, Defy, and Beko Appliances.
- Produced PR material for social media ads, boosting engagement across all platforms.
- Executed innovative content strategies through research and understanding of client needs.
- Managed content calendars ensuring timely publication and optimal boost allocations.
- Analyzed competitive landscape to inform strategic decisions in brand positioning.
- Collaborated with cross-functional teams to develop effective marketing campaigns.
- Oversaw social media channels, enhancing audience interaction and brand visibility.
- Developed comprehensive launch plans including objectives, tactics, timelines, and budgets.
Freelancer
Self employed
01.2023 - 04.2024
- Created content for SMMEs and corporate clients, enhancing sales through targeted marketing strategies.
- Developed creative content for various platforms, enhancing client branding efforts.
- Worked as a freelance photographer and videographer for various clients.
- Developed Jeep Apparel SA summer collection catalog, showcasing product lines effectively.
- Produced promotional content for Range Rover Umhlanga to elevate brand presence.
- Contributed to Edgars' marketing initiatives through engaging visual and written content.
- Collaborated with clients to understand design needs and preferences.
- Created visual concepts using Adobe Creative Suite and other design tools.
- Developed branding materials, including logos, brochures, and business cards.
- Designed user-friendly layouts for websites and mobile applications.
- Mentored junior designers by providing feedback on their work and processes.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Captured high-quality images for diverse clients, ensuring client satisfaction.
- Edited and retouched photographs using industry-standard software tools.
- Managed photoshoots by organizing equipment and setting up lighting.
- Developed creative concepts for photo projects based on client briefs.
Account Manager & Influencer Coordinator
Naked Brain Brand Communications
01.2021 - 01.2022
- Managed accounts and social media to strategize brand development for campaigns.
- Produced public relations materials, presentation booklets, and creative briefs.
- Executed mobile marketing tours for Bishop Shoes, enhancing brand visibility.
- Developed university campus recruiting program and presented marketing plan to client.
- Gathered data and planned marketing campaigns for new television shows.
- Directed creative aspects of campaigns, ensuring alignment with brand goals.
- Cultivated relationships with influencers to amplify digital marketing strategy.
- Applied high-level understanding of digital marketing and analytics in campaign execution.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
Retail Sales Merchandiser
C Squared, Monatic group retail
10.2013 - 12.2016
- Consulted on wardrobe for local TV shows including Uzalo, enhancing visual appeal.
- Executed strategic marketing plans, focusing on budgeting and ROI to maximize impact.
- Developed engaging content across social platforms to increase audience engagement.
- Analyzed data to drive informed decisions and optimize marketing strategies.
- Captured high-quality live content through proficient use of photography and videography skills.
Education
Bachelor of Arts - Digital Design, Brand strategy & Marketing
Vega School of Brand & Marketing
La Lucia01.2019
High School Diploma -
Westville Boys' High School
Westville, Durban01.2013
Some College (No Degree) - NQF Level 3&4
Campus of Performing Arts (COPA)
Durban NorthSkills
- Social media oversight
- Adobe Suite proficiency
- Strategic creativity
- Brand identity development
- Visual design expertise
- Content production
- Photography leadership
- Copywriting skills
- Marketing data analysis
- Collaborative organization
- Community engagement
- Solution-oriented mindset
- Strong communication abilities
- Client relationship building
- Networking proficiency
Volunteer Experience
Music Director, Kingdom Life Tabernacle Church, 4 years
References
Available on request
Other Skills
@dapperndu, Yes, Yes
Professional Highlights
Account Manager, Naked Brain Brand Communications, 02/01/21, Present, Developed brands and managed several key accounts for different brands in the agency., Managed campaign budgets and served as Community Manager., Social media manager and Creative Director., Content Creator, C Squared, Monatic Group Retail, 10/01/13, 12/31/16, Retainer based sales consultant doing wardrobe for Local TV shows such as Uzalo., Capturing high-quality live content using photo and video skills., Freelancer, Various Retail Brands and Agencies, 01/01/23, 04/30/24, Creating content for SMMEs and corporate companies for effective sales and purpose-driven approaches to marketing., Freelance photographer and videographer., Social Media Manager, Zenith Optima/Sherbet Agency, 04/01/23, Present, Proactive content creation for Dis-Chem social media accounts, Teljoy, Ster-Kinekor, Defy, Beko Appliances., Content scheduling, curation, photography & videography, post-production editing., Produced PR material for social media ads and increased engagement on all platforms.
Languages
English
Proficient (C2)
C2
IsiZulu
Native
Native
Xhosa
Advanced (C1)
C1
Afrikaans
Upper Intermediate (B2)
B2
Certification
RE1 FAIS Certificate (enrolled)
Affiliations
Volunteer, LIV Lanseria (2024-Present)
Timeline
Social Media Manager
Zenith Optima/Sherbet Agency
04.2024 - Current
Freelancer
Self employed
01.2023 - 04.2024
Account Manager & Influencer Coordinator
Naked Brain Brand Communications
01.2021 - 01.2022
Retail Sales Merchandiser
C Squared, Monatic group retail
10.2013 - 12.2016
Bachelor of Arts - Digital Design, Brand strategy & Marketing
Vega School of Brand & Marketing
High School Diploma -
Westville Boys' High School
Some College (No Degree) - NQF Level 3&4
Campus of Performing Arts (COPA)