Ndumiso Buthelezi
Creative Strategist / Marketing Manager
Sandton
Summary
Creative thinker with knack for innovative solutions and positive, upbeat approach. Possesses solid understanding of market trends and consumer behavior, along with proficiency in digital marketing and content creation. Ready to drive impactful strategies that resonate with target audiences.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
CREATIVE STRATEGY DIRECTOR
AIR AGENCY
Johannesburg
10.2024 - Current
- Developing key strategic and creative thinking activations solutions for brands
- Creative direction and copywriting for clients below the line activation needs including - Red Bull, Windhoek, Amstel, JC Le Roux
- Managed cross-functional teams to ensure successful execution of high-impact projects.
Senior Lead / Purpose Marketing Manager (SA)
Nike SA
Johannesburg
07.2022 - 09.2024
- Member of an agile Nike SA marketing team managing brand and marketing campaigns
- Led purpose-driven campaigns including Nike Well Festival, Nike Be True, and Nike Move to Zero
- Managed marketing, channel planning, coordination, and creative direction
- Managed cross-functional teams to ensure successful execution of high-impact projects.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Creative Brand Strategist / Brand Manager
NS GROUP
03.2021 - 06.2022
- Developed strategic marketing and campaign decks for NS Group
- Directed marketing communications, channel planning, coordination, and creative direction
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
Strategic Director / Brand Manager / Founder
UNTIL UNTIL GROUP
Johannesburg
09.2016 - 03.2021
- Created brand strategies, copywriting, and brand building for various clients, including: MultiChoice Group, Bacardi, Pernod Ricard, FOONDA, Until Until Events, Nike, DGB, EDCON (Jabari), Diageo
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Spearheaded successful event property launches that resulted in increased brand visibility and customer acquisition.
Account Manager
PUBLICIS MACHINE
05.2015 - 08.2016
- Managed the Miller Genuine Draft account
- Oversaw account management and brand representation
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
Account Executive
SPACE Digital
03.2014 - 05.2015
- Managed Whirlpool South Africa's account
- Oversaw social media management and account coordination
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Education
Bachelors of Arts Degree - Brand Building and Management
Vega Brand School of Communication
01.2010 - 01.2012
High School Diploma -
Crawford College Lonehill
Johannesburg 01.2003 - 01.2007
Skills
Strong team player
Additional Information
Musician (Performed at major pop-culture festivals), Director at Until Until Youth Agency, Passionate about creative ideation and copywriting, Freelance work includes: Writing for Channel O TV and DreamFactory Productions, Concept creation for DJ PH Productions, Freelance work for Duma Collective, RTC Studios, and Godspeed SA, Father to a beautiful baby girl, Avid series watcher
Organisational Skills And Competencies
- Strong team player
- Motivational and mentoring abilities
- Focused on achieving key objectives
Computer Skills And Competencies
- Google Drive
- Gmail
- Keynote
- Word
- Pages
- Numbers
- Excel
- Basic Illustrator
- Canva
Personal Information
- Employment: Brand / Marketing Manager
- Date of Birth: 02/11/90
- Gender: Male
- Nationality: South African
Hobbies
A musician ( Performed at all major pop-culture festivals)
Serial series watcher
Father to a beautiful baby girl
Freelance creative ideation and copywriting. Current
work includes:
- Writing for Channel O TV and DreamFactory productions.
- Concept creation for DJ PH productions
- Freelance work for Duma Collective (
- Freelance work for RTC Studios
- Freelance for Godspeed SA
Timeline
CREATIVE STRATEGY DIRECTOR
AIR AGENCY
10.2024 - Current
Senior Lead / Purpose Marketing Manager (SA)
Nike SA
07.2022 - 09.2024
Creative Brand Strategist / Brand Manager
NS GROUP
03.2021 - 06.2022
Strategic Director / Brand Manager / Founder
UNTIL UNTIL GROUP
09.2016 - 03.2021
Account Manager
PUBLICIS MACHINE
05.2015 - 08.2016
Account Executive
SPACE Digital
03.2014 - 05.2015
Bachelors of Arts Degree - Brand Building and Management
Vega Brand School of Communication
01.2010 - 01.2012
High School Diploma -
Crawford College Lonehill
01.2003 - 01.2007
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