Ncumisa Qwanyashe
Data Analyst
Randburg, Johannesburg
Summary
Skilled in leveraging diverse data tools to develop and deliver actionable insights for impactful campaign solutions. Strong problem-solving abilities combined with data-driven creativity enable the effective resolution of complex business and campaign challenges
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Data Analyst
VML
Johannesburg
5 2023 - Current
- Deliver strategic insights from first-party data to optimize audience activations
- Collaborate with Ford Europe market leads to develop audience strategy plans for launch of new vehicles.
- Generate monthly Meta campaign performance reports using Power BI, and conducted competitor analysis through Pathmatics and Sophus 3.
- Leveraged data visualization tools, such as Adobe Analytics, to deliver comprehensive insights into campaign performance.
- Extracted first-party data from Teradata and Snowflake, and uploaded it to various CDPs (Zeotap, Liveramp, Digital Audience) to prepare audiences for campaign activation.
Data Analyst
Brandbook
Johannesburg
08.2021 - 12.2022
- Reviewed pricing strategies and expanded distribution channels using consumer purchasing insights
- Analyzed and tracked data to prepare forecasts and identify trends.
- Responsible for creating solutions as well as influencing technical direction around analytical capabilities of the business
- Presented Insights to business stakeholders/clients through Power Bi, PowerPoint and Canva, and Excel
- Build brand awareness in local markets and social media to increase traction
Quality Assurance Analyst
Brandbook
Johannesburg
02.2021 - 07.2021
- Developed quality assurance standards and company processes
- Accuracy check on data processed by OCR
- Processed consumer panel shopping receipts and used Veryfi to ensure that data was properly extracted
Research Analyst
WomEng
Johannesburg
09.2019 - 11.2020
- Curated and published content on WomEng social media platforms
- Informed and advised various levels of management and stakeholders including partners such as De Beers Group, Debswana, Royal Academy of Engineering, Motorola Foundation
- Created and maintained extensive monthly report for clients
- Assisted with coordinating event plans and logistics for WomEng activities in South Africa and globally
Research Assistant
In On Africa
Johannesburg
01.2019 - 04.2019
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations
Education
BA - Social Science (International Relations and Economics
Monash University
Johannesburg, South Africa 02.2016 - 12.2018
Certificate - Data Science
Explore Data Science Academy (Pending)
Johannesburg, South Africa 01.2023 -
Skills
SQL
Python
Data management
data visualization
Power Bi
Adobe Analytics
Snowflake
Teradata
Predictive Analytics
Experience using various CDPs
Meta and Google Ads Manager
Certification
Data Analyst Career Path - Codeacademy- [Mar 2021-Jul 2021]
Timeline
Certificate - Data Science
Explore Data Science Academy (Pending)
01.2023 -
Data Analyst
Brandbook
08.2021 - 12.2022
Quality Assurance Analyst
Brandbook
02.2021 - 07.2021
Research Analyst
WomEng
09.2019 - 11.2020
Research Assistant
In On Africa
01.2019 - 04.2019
BA - Social Science (International Relations and Economics
Monash University
02.2016 - 12.2018
Data Analyst
VML
5 2023 - Current