Naudé Cruywagen

• Led the iOS development team to deliver features related to the company's Bluetooth hearing aids.
• Facilitated Scrum meetings - Stand-ups, Sprint planning, Backlog refinement, Sprint Reviews, and Retrospectives.
• Collaborated with UI designers, Business Analysts, Product Owners, and other developers to deliver product features.
• Maintained a crash-free rate of 99.99%.

• As the sole iOS engineer in our company I am responsible for the entirety of our iOS development.
• Our game Truuu has been featured by Apple in the 'New Games We Love' section of the App Store.

• Led cloud sync and cross-platform editing system initiatives, resulting in 10 million designs synced per month, across Android, iOS and Web, and providing cross-platform text, image and video editing capabilities.
• More than doubled customers active on more than one platform, by 130%, to 17k, by coordinating Product Marketing, Performance Marketing campaigns and A/B tests to drive adoption of GoDaddy Studio's cross-platform capabilities.
• Reduced feedback time between cross-functional team members by 50%, from weeks to days, by implementing Agile principles and practices.

All work relates to the GoDaddy Studio product (rebranded from Over) - A design application on mobile and web.

• Increased subscription conversion rate by 18% in the treatment variant of an A/B test by implementing and delivering a feature to remove images’ backgrounds automatically.
• Collected an additional $3k in monthly recurring revenue by delivering a billing system to allow customers to purchase recurring subscriptions in GoDaddy Studio on the web.
• Delivered an integration into the larger GoDaddy billing ecosystem to provide additional products, and therefore customer value, to customers purchasing a subscription in GoDaddy Studio.

All work relates to the GoDaddy Studio product (rebranded from Over) - A design application on mobile and web.

• Decreased maximum code review times by 80%, from weeks to days, by introducing true continuous delivery as a practice and not only a set of tools.
• Contributed to the collection of an additional $30k in monthly recurring revenue by coding and delivering a system that allowed collaboration on designs between members of a team.
• Coded and delivered a system that scheduled and automatically posted 2000 social posts a month for customers.

All work relates to the Over product (rebranded to GoDaddy Studio) - A design application on mobile and web.

• Decreased the time to submit apps to the App Store by 99%, from 2 weeks to 3 hours, by automating the company’s App Store submission process.
• Increased the delivery speed of teams by 50% by introducing refactoring, test driven development, pair programming, mob programming, and implementing Lean and Agile principles and practices.
• Collaborated with 3 business units to integrate and consolidate data into one app.

Work relates to multiple iPad and iPhone apps built for large South African companies, Discovery and DStv, in the financial services and entertainment industries.

• Started with mobile application development. On BlackBerry. Yes.
• Coded and delivered the first Android and iOS versions of apps that helps reps in the consumer goods industry manage their merchandise in retail stores.
• Increased engineering velocity and experimentation capabilities by introducing the team to version control using Git.

• Started my journey into software engineering as a backend developer.
• Coded and delivered the company’s first backend system which collected telemetry data.
• Coded and delivered a backend system which enabled prepaid airtime purchases, for MTN - a mobile network operator in Africa.