Experienced product management professional well-versed in Agile and Scrum methodologies and the principles of product development. Capable of making key decisions for the team in order to move products efficiently through pre-production and production timelines. Expertise in development tools such as Jira and Trello.
Projects/highlights:
Affiliate landing page:
Managed and created landing pages for existingand new affiliates who drive traffic to casino sites, where sign up offers are created and tested to ensure UX is as expected for users.
Near Me:
Created a data collection tool implemented on Publishers which provide their users location based information about locations near them. eg Coffee shops near me. It also provided weather and traffic based on the users location. Allowed first party intent based data collection on users in the publisher network that can be used in different ad targeting. To date has served 9 billion impressions across publishers Live Timeslive, ENCA, Maroela Media.
Allocated and approved team resource usage.
Coordinated with software developers to create custom applications and trackers to achieve client goals.
Focused on building critical features up front in order to identify constraints and technical challenges.
Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
Collaborated with development team on Operations services and tasks.
Owned and prioritized product backlog.
Managed quality assurance initiatives, including Functional Testing, Technical testing and regression testing.
Generated, submitted and presented reports every day to enhance AdTech quality standards.
Developed automation tools to improve efficiency, eliminate waste and free up labor hours for other needs.
Drove operational improvements which resulted in savings and improved profit margins.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Worked with marketing teams to create, deploy and optimize effective campaigns for Affliate marketing clients in the Online Gaming industry.
Consulted with product development teams to enhance products based on customer data.
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives for vertical markets.
Responsible for back end data tracking, and Offer Management in the Acquisition websites space.
Define the product roadmap in collaboration with necessary stakeholders
Plan and prioritize product feature backlog and development for the product
Provide backlog management, iteration planning, and elaboration of the user stories
Work closely with Product Management, Project Management and all stakeholders to create and maintain a product backlog according to business value or ROI
Lead the planning product release plans and set expectation for delivery of new functionalities
Ensure that the team always has an adequate amount of prior prepared tasks to work on
Lead the Sprint Retrospectives involving necessary stakeholders
Present demos of newly developed features to Product Management and relevant stakeholders
Problem identification
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