Natasha Naidoo

Deliver on the Group key strategic pillars in line with the expectations .

• Oversee operations and provide corrective feedback to achieve daily and long-term goals.
• Spearhead successful business development initiatives aligned with company's strategy and core competencies.
• Documented processes and drafted SOPs to comply with regulations and company policies.
• Work closely with organizational leadership and board of directors to guide operational strategy.
• Lead change and transformation across business areas to deliver benefits and align company resources.
• Negotiate new annual contracts and service agreements with customers to achieve prime pricing in key accounts
• Piloted cross-departmental projects to achieve successful delivery of new initiatives.
• Implement process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Prepare annual budgets with controls in order to optimize profitability without comprising safety
• Strong Understanding of SAHPRA regulations pertaining to the medical device industry
• Lead step change growth through Merger and Acquisitions
• Excellent Understanding of the Private and Public sector ( RFQs)

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Produced media kits to showcase key marketing analytics and demographics for sales presentations
• Excellent knowledge of Marketing Code in South Africa
• Excellent knowledge of SAHPRA regulations
• Good Understanding of the Private and Public sector
• Collaborate closely with sales team in order to meet the target objectives of the organization
• Excellent Knowledge in Business Development and executing new products via various funding models

• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated project planning and execution with team members and team leads.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Spearheaded collaborative efforts to bring products to market.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Liaised with clients to better understand business needs and current market landscape.
• Compiled product and customer data to generate informed profit projections.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Set goals and formalized policies to maximize team performance and keep project on-task.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Coordinated design meetings and decisions with internal departments and teams.
• Consulted with buyers to determine projected demand for products and services.
• Monitored market trends and competitor performance to update promotional strategies.
• Directed planning and budgeting efforts.
• Assessed costs and estimated production capabilities to evaluate economic viability.
• Boosted customer base penetration using creative promotional approaches.
• Managed product demonstrations and testimonials for performance evaluation.
• Maintained positive vendor relations to build strong partnerships.
• Analyzed metrics to measure product performance.