NASHIPAE WAWERU
Brand Manager
Summary
A results-oriented and all-rounded marketing professional with 3 years experience in brand management. Bringing a solid history of success in 360 marketing campaigns from media, social media advocacy, in-store executions and activations. Also, an articulate communicator, natural leader and organized manager.
Overview
5
5
years of professional experience
1
1
Philosophy in Life: KEEP SHOWING UP!
8
8
years of post-secondary education
Work History
Brand Manager - Garnier
L'Oreal
02.2024 - Current
- Spearheaded a 360 IMC Campaign of the Garnier Night Serum across billboards, TV and digital media, advocacy and offline & online takeovers resulting to 1.2% MS in 3 months across total female face care.
- Revived and re-introduced Micellar Water into the market through creative digital campaigns and partnerships thus establishing a +28% growth.
- Successfully drove the brand to break even in Q1 at 42% MS across total female face care.
Junior Brand Manager- Maybelline New York
L'Oreal
09.2022 - 02.2024
- Utilized my Gen-Z experience to successfully launch the first ever make-up campus tour to recruit new Gen-Z consumers where we achieved +206% of our target. The tour is a best practise in SSA for consumer recruitment.
- Planned and flawlessly executed the "Ayra Starr Unveil" as the official Maybelline SSA spokesperson which resulted to a total reach of 8M.
- Crafted Make-up in the CBD activations to drive education and penetration in Nairobi CBD where we would achieve 50% of the monthly target in one weekend.
- Spearheaded the "Empower-Mama" project an initiative where 41 young single mothers got employment under Maybelline New York as brand artists. This project was awarded the Global Winners for the Beauty of Inclusion Awards.
Marketing Intern - Maybelline New York
L'Oreal
09.2021 - 09.2022
- Responsible for the implementation of monthly marketing materials, promotions, activations and animations
- Appointed to the first ever exclusive Global Maybelline Premier club where I was chosen from a pool of 31 Maybelline Markets to serve as trend and insight expert for new products and campaign innovations.
Sales Associate - Urban Markets
Copia Kenya
04.2019 - 09.2019
- Scouted for potential Copia agents across Githurai and Mwiki, recruited them and managed all transactions between the agent and the business. Generated a cumulative revenue of 1M+ Kes in my 6 months internship.
- Managed a portfolio of 25 Copia agents using Tableau and Power BI by tracking sales versus targets.
Education
Bachelor of Science - Mathematics And Computer Science
JKUAT
Juja, Kenya 09.2018 - 11.2022
KCSE -
The Limuru Girls School
Limuru, Kenya 01.2014 - 12.2017
Timeline
Brand Manager - Garnier
L'Oreal
02.2024 - Current
Junior Brand Manager- Maybelline New York
L'Oreal
09.2022 - 02.2024
Marketing Intern - Maybelline New York
L'Oreal
09.2021 - 09.2022
Sales Associate - Urban Markets
Copia Kenya
04.2019 - 09.2019
Bachelor of Science - Mathematics And Computer Science
JKUAT
09.2018 - 11.2022
KCSE -
The Limuru Girls School
01.2014 - 12.2017
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