Nabeel Osman
Group Marketing Manager
Port Elizabeth
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Group Marketing Manager
Goodyear South Africa
1 2021 - Current
- Led a team of marketing professionals to develop and implement comprehensive marketing strategies that resulted in a 10% increase in brand awareness.
- Managed the planning and execution of successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising, driving a 25% increase in segment mix.
- Collaborated with cross-functional teams to launch new product lines, conducting market research and competitive analysis to identify opportunities for growth and differentiation in the marketplace.
- Oversaw the creation of compelling content and messaging for all marketing materials, ensuring consistency in brand voice and positioning across all communication channels.
- Assisted in executing client marketing and strategy initiatives, encompassing competitive analysis and customer journey mapping.
- Ensured seamless integration of all marketing analytics and technologies, streamlining operations from inception to completion.
- Assisted in executing client marketing and strategy initiatives, encompassing competitive analysis and customer journey mapping.
- Authored comprehensive annual budget reports aligned with company's strategic objectives.
- Conducted comprehensive product research, market pricing analysis, competitor analysis, implemented pricing strategies, and evaluated product growth opportunities.
- Cultivated and maintained strong relationships with advertising and press agencies, effectively managing all aspects of collaboration.
Executed and managed successful digital marketing campaigns.
Executed strategic implementation of marketing campaigns, support material, point of sale, and training materials, effectively driving brand awareness and sales growth. - Conducted market research to identify new opportunities and target markets
Marketing Specialist
Goodyear South Africa
10.2019 - 1 2021
- Led brand marketing strategy across the Goodyear Group, ensuring regulatory compliance and brand identity.
- Developed innovative marketing campaigns based on market research & trends.
- Managed agency partnerships (media, creative, digital) for seamless campaign execution.
- Oversaw digital & traditional media plans for brand awareness, image, & customer engagement.
- Managed new product launches & customer loyalty programs (direct marketing, B2B).
- Championed Goodyear's value proposition for consistent messaging.
- Assembled reports and presentations to share insights and recommendations with stakeholders
- Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters
Marketing Coordinator
Goodyear South Africa
02.2017 - 01.2019
- Led weekly agency meetings & managed digital media plans for cost-effective audience reach.
- Developed POS materials, executed promotions, & monitored marketing budget.
- Conducted competitor analysis, planned & implemented advertising campaigns across channels.
- Evaluated marketing activities & adjusted strategies for optimal results.
- Championed new marketing methods & ensured adherence to company policies.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits
- Streamlined internal communication processes, resulting in more efficient project management
- Created engaging brochures and flyers to use for promotional materials and distribution
Graduate in Training
Goodyear South Africa
02.2015 - 01.2016
- Managed dealer incentive programs, B2B portal, and Goodyear SA website.
- Coordinated media strategy, dealer newsletters, and promotional activities.
- Assisted with product brochures, conferences, and customer events.
- Developed and coordinated sponsorship agreements.
Full Time - Marketing Associate
Simmons SA
02.2014 - 05.2014
- Creating brand awareness on a platform of mediums- billboards, magazines, and exhibitions, including Decorex
- Researched new products and created brochures and documents for product knowledge
- Developed presentations for employer to showcase new product categories for retailers
- Arranged for new company website to be established.
Part Time - Operations Manager
Gorilla Marketing
01.2011 - 12.2013
- Managed promotions and promoters oversaw client and customer relations
- Ensured the brand was being promoted at its optimum level and providing the necessary feedback for marketing research, working with brands including Nestle, Future Life, Samsung, Verimark, Boche and Simba.
Part Time - Supervisor
The Creative Counsel
01.2012 - 01.2013
- Oversaw promoters, ensuring they worked efficiently, promoted brands at optimum level to raise band awareness
- Oversaw promotion of products including MTN and Nivea.
Education
Bachelor of Commerce Honours (BComm. Hons) - Marketing -
University of Kwa-Zulu Natal
Durban South Africa 01.2013 - 12.2013
Bachelor of Social Science (BSs) - Major subjects are Marketing and Media Communications -
University of Kwa-Zulu Natal
Durban 01.2009 - 12.2012
High School Diploma -
Orient Islamic School
Durban 01.2008 - 12.2008
Skills
Written Communication
Salesforce CRM Software
Service Promotion
Analytical Thinking
Budgeting and Allocation
Marketing strategy
Competitive Analysis
Creative Direction
Marketing Plan Development
Customer Retention Strategies
Marketing campaign development
Project Management
Campaign Planning
Strategic Planning
Written Communication
Websites
Driver License
Code B
Other Courses Skills
Marketing, Social Media Marketing, Digital Marketing, Marketing Strategy, Advertising, Online Marketing, Email Marketing, Online Advertising, Search Engine Optimization (SEO), Corporate Marketing, Market Research, English, Afrikaans, Zulu, Portuguese, Arabic, Microsoft Office (Advanced), Intermediate Excel Course, Advanced Excel Course Day 1, Advanced Excel Day 2, Advanced Excel Day 3, University of Cape Town Digital Marketing Course, Effective Writing Skills, Assertiveness and Influencing Skills, Applied Emotional Intelligence for self-management, Workplace Discipline, Basic Financial Principles, Time Management, Motivating People, Diversity and Personal Effectiveness, Conflict Resolution Skills and Strategies, SHE Risk Control, Creative Problem Solving & Decision Making, Principles of Effective Teams & Meetings, Tools for Continuous Improvement, Diversity & Personal Effectiveness, Level one First Aider Certified, H&S Certified
Identity Number
8910315097081
Personal Information
- Gender: Male
- Nationality: South African
References
- Naseem Kathrada, Managing Director - Simmons South Africa, +27 (0) 71 872 0243
- Keiron Arnolds, Global HR Systems - Goodyear South Africa, keiron_arnolds@goodyear.co.za, +27 (0) 81 030 4789
- Geshen Govender, Product manager - Goodyear South Africa, Geshen_Govender@goodyear.com, +27 (0) 82 657 4414
- Tessa Matchle, Director Image Promotions, btjpromo@iafrica.com, +27 (0) 82 659 2047
Accomplishments
Received an EMEA recognition rewards 6 times in my career at Goodyear for going above and beyond.
Certification
Digital marketing (UCT)
Timeline
Marketing Specialist
Goodyear South Africa
10.2019 - 1 2021
Digital marketing (UCT)
06-2019
Marketing Coordinator
Goodyear South Africa
02.2017 - 01.2019
Graduate in Training
Goodyear South Africa
02.2015 - 01.2016
Full Time - Marketing Associate
Simmons SA
02.2014 - 05.2014
Bachelor of Commerce Honours (BComm. Hons) - Marketing -
University of Kwa-Zulu Natal
01.2013 - 12.2013
Part Time - Supervisor
The Creative Counsel
01.2012 - 01.2013
Part Time - Operations Manager
Gorilla Marketing
01.2011 - 12.2013
Bachelor of Social Science (BSs) - Major subjects are Marketing and Media Communications -
University of Kwa-Zulu Natal
01.2009 - 12.2012
High School Diploma -
Orient Islamic School
01.2008 - 12.2008
Group Marketing Manager
Goodyear South Africa
1 2021 - Current