Mzwandile Zwane
Marketing And Communications Specialist
Johannesburg
Summary
A seasoned Marketing and Communications Specialist with 4+ years experience in highly matrixed organization. Plays key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Uses wide range of advertising and communication media to promote company products and services and further sales objectives.
Overview
6
6
years of professional experience
1
1
Language
Work History
Marketing and Communication Specialist
Property Point Venture Catalyst
6 2022 - Current
- Digital marketing
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Planned and executed promotional materials to drive brand consistency.
- Digital marketing
- Content creation
- Ad hoc photography
- Event management
- Communications
- Marketing
- Conducted market research to identify customer needs and preferences.
Corporate Communication & Corporate Affairs Intern
Nestlé (South Africa) (Pty) Ltd
03.2021 - 03.2022
- Creation of purchase requisition & quote comparison, purchase orders
- Corporate social media & website updates, interview briefing document, social media monitoring, research, and marketing
- Generation regeneration landing page creation and campaign launch, re sustainability landing page and content creation
- Press release editing and writing, media enquiry, the nest internal platform creating content and managing content publishing
- Social listening through Sprinklr.
Junior Marketing Manager
MPJC Restaurants (Pty) Ltd
03.2020 - 10.2020
- Website management, Social media, and content management; PR and corporate communications; Customer engagement (community management), media liaison and reputation management; Internal & external marketing and digital marketing.
Tutor-Department of Strategic Communication
University of Johannesburg
02.2019 - 11.2019
- Academic tutoring and academic research: Reading material for course modules
- Assignment marking/ feedback given for: Strategic Communication 2nd year assignments and presentations
- Test marking and exam marking 2nd year Strategic Communication exam
- Presentation feedback: 2nd year Strategic Communication client presentations.
Student Assistant-Community Engagement Unit
University of Johannesburg
02.2018 - 11.2018
- Filing attendance registers, planning, and conducting meetings, planning initiatives for volunteers, booking transport, drafting policies, marketing, database creation & digital communication.
Education
Master of Philosophy - Strategic Communication Management
University of Pretoria
Pretoria, South Africa12.2024
Bachelor of Arts - Strategic Communication
University of Johannesburg
Johannesburg, South Africa04.2020
Bachelor of Arts - Strategic Communication
University of Johannesburg
Johannesburg, South Africa12.2019
National Senior Certificate (NSC) - undefined
Hope High School
Skills
- Customer Engagement
- Content Strategy
- Product Launches
- Competitor Analysis
- Crisis Management
- Campaign Management
- Paid Advertising
- Corporate Communications
- Press releases
- Microsoft Office
- Excellent Communication
- Digital Marketing
- Marketing Analytics
References
- Ms. Lesle Ince-Garcia, Campus Specialist - Community Engagement, 082 820 7677
- Mr. Christian Kayembe, Chairperson - Classroom Buddies Organisation, 078 994 1039
Timeline
Corporate Communication & Corporate Affairs Intern
Nestlé (South Africa) (Pty) Ltd
03.2021 - 03.2022
Junior Marketing Manager
MPJC Restaurants (Pty) Ltd
03.2020 - 10.2020
Tutor-Department of Strategic Communication
University of Johannesburg
02.2019 - 11.2019
Student Assistant-Community Engagement Unit
University of Johannesburg
02.2018 - 11.2018
Marketing and Communication Specialist
Property Point Venture Catalyst
6 2022 - Current
Master of Philosophy - Strategic Communication Management
University of Pretoria
Bachelor of Arts - Strategic Communication
University of Johannesburg
Bachelor of Arts - Strategic Communication
University of Johannesburg
National Senior Certificate (NSC) - undefined
Hope High School
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