Mziyanda Bloro

• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Created and managed budgets to maximize brand reach and engagement.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Researched and identified new opportunities for product and brand development.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Tracked key performance indicators to measure success of campaigns.
• Generated reports to support development and implementation of marketing plans.
• Created customized marketing materials to increase product awareness.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Established and managed relationships with external data providers and research vendors.

• Human Resource Management,
  Marketing and Public Relations Management
  Stakeholder Engagement
  Financial & Asset Management
  Direct, manage, motivate & develop station marketing team
  Implement strategic marketing & brand plans
  Crisis management
• Assist with co-ordination of the regional marketing objectives
  Identify marketing opportunities
• Executing SABC radio stations on air competitions
  Improve programme marketability
  Manage station digital platforms
  Manage, maintain & expand customer relationships

• Created engaging content for digital platforms
• Compiled product, market, and customer data to generate informed sales and profit projections.
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Updated spreadsheets with statistical, financial and non-financial information.
• Tracked marketing efforts to monitor results in real-time.
• Identified appropriate marketing channels and target customers for campaigns.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Generated reports to support development and implementation of marketing plans.
• Implement internal control measures to ensure good governance
• Compiling post campaign reports and budget reconciliations to improve future events
• Ensure financial and administration management
• Facilitate Broadcast logistics to ensure effective execution

• Worked well in a team setting, providing support and guidance.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Proven ability to develop and implement creative solutions to complex problems.
• Proved successful working within tight deadlines and a fast-paced environment.
• Cultivated interpersonal skills by building positive relationships with others.
• Skilled at working independently and collaboratively in a team environment.
• Strengthened communication skills through regular interactions with others.
• Developed strong communication and organizational skills through working on group projects.
• Demonstrated leadership skills in managing projects from concept to completion.
• Managing: Student Assistants, Technicians, Caterers, Cleaners,
  Transport Coordinators, Security Conferences & events management, Wardens
• Exhibition & venue management
• Involved in mentorship

· Marketing & Public Relations

· Events coordination

· Media relations & Public speaking

· Master of Ceremonies

· Presentations

· CSI

· Graphic design

· Customer relations & handling enquiries

· Editing & conducting short interviews

· Arranging speeches & briefs

· Database mmanagement

· Arranging abroad trip for the 2011 Ultimate Bay Star recipient

· Stakeholder engagement: internal & external

· Discussing Bay Stars Awards tender document

· Sourcing sponsorship

• Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
• Marketing & Events
• Responsible for rsvp & enquiries email addresses
• Venue set up & branding
• Sourcing suppliers & venues: local & national
• Database management
• Administration & Customer Relations Management
• Photography
• Correspondence with alumni & the pubic
• Information management & ITS
• Mentoring an intern & student assistants
• Training & supervising student assistants
• Alumni venue bookings
• Assist with Alumni benefit programmes
• General office operation
• Crisis management

• Worked with senior leadership to complete complex projects on time and under-budget.
• Completed multiple tasks simultaneously to optimize project completion.
• Performed work according to project schedules and established quality standards.
• Handled administrative duties, filing, and errands.
• Researched and analyzed data to support project-related decisions.
• Provided assistance with preparation of project-related reports, manuscripts and presentations
• Provided technical support to project stakeholders to help meet project objectives.
• Monitored and reported on project risks and proposed solutions.

• Analyzed problems and worked with teams to develop solutions.
• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Interacted with customers by phone, email, or in-person to provide information.
• Sorted and organized files, spreadsheets, and reports.
• Marketing & Events Support
• Administration & database
• Presentations