Muzaffar Rajah
Commercial Sales Specialist
Johannesburg
Summary
Results-driven business leader with over 15 years of experience in B2B sales, business development, and strategic growth across manufacturing, technology, and construction sectors. Proven track record in building high-performance teams, securing large-scale contracts, and driving operational excellence. Adept at launching and scaling new business divisions, forging strategic partnerships, and delivering measurable results.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Head of B2B Sales
Cartrack South Africa
Johannesburg
01.2025 - Current
- Lead a national B2B sales team of 75 people, driving growth through strategic account acquisition and retention.
- Expanded client portfolio across fleet sizes from 1 to 150 vehicles.
- Implemented performance-driven culture, achieving consistent sales growth and improving conversion rates.
- Developed customised solutions for diverse industry sectors, enhancing client satisfaction and loyalty.
Chief Business Development Officer
QCM Group
01.2021 - 01.2024
- Spearheaded expansion into new markets, establishing a new Port Elizabeth branch and scaling operations nationally.
- Negotiated partnerships with multinational corporations and government bodies.
- Led the launch of QCM EasyLok, South Africa’s first locally manufactured bread clip, disrupting an import-reliant sector.
- Increased crate production from 300,000 to 2.5 million units annually.
- Managed direct team of 9 with 26 indirect reports.
Head of Business Strategy
Good Hope Construction
01.2020 - 01.2021
- Transformed the business into a globally connected player, securing strategic partnerships in the Middle East and Europe.
- Played key role in securing $500M project funding.
- Identified and unlocked high-value growth opportunities.
Platform Specialist
Nedbank
01.2018 - 01.2020
- Key role in launching and growing Unlocked.Me, South Africa’s first youth-focused digital banking platform.
- Led marketing strategy, digital engagement, and platform adoption campaigns.
Head of Social Media & New Business
Ogilvy
01.2017 - 01.2018
- Led social media strategy and new business acquisition for multiple high-profile brands.
- Secured major accounts and expanded agency’s digital footprint.
- Managed team of 13, fostering innovation and collaboration.
Education
Postgraduate Diploma - Digital Marketing
Regent Business School
Diploma - Copywriting
Blackford Institute of Copywriting
Matric - undefined
Johannesburg Muslim School
Skills
- B2B Sales Leadership & Team Management
- Strategic Partnerships & Negotiation
- Market Expansion & Revenue Growth
- Commercial Division Development
Websites
Timeline
Head of B2B Sales
Cartrack South Africa
01.2025 - Current
Chief Business Development Officer
QCM Group
01.2021 - 01.2024
Head of Business Strategy
Good Hope Construction
01.2020 - 01.2021
Platform Specialist
Nedbank
01.2018 - 01.2020
Head of Social Media & New Business
Ogilvy
01.2017 - 01.2018
Diploma - Copywriting
Blackford Institute of Copywriting
Matric - undefined
Johannesburg Muslim School
Postgraduate Diploma - Digital Marketing
Regent Business School
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