I enjoy golf, soccer, music production (10 years of guitar), DJ, social media marketing, public speaking and many more Generally a confident person as I believe anything I put my mind to I can achieve! My main focus right now is to continuously learn and leverage high-income skills and reach a great level of financial freedom
Mubanga Kanyama Mwiinga
Marketing Data Analyst
Midrand
Summary
Known as Kanyama, I am a 25 year old Digital Nomad with +4 years experience in Sales, Digital Marketing and Data. Sports and Lifestyle Enthusiast.
Knowledgeable Marketing Data Analyst with solid foundation in analyzing marketing data to guide strategic decision-making. Demonstrated ability to interpret complex datasets and provide actionable insights, contributing to successful marketing campaigns. Skilled in leveraging data analytics and visualization tools to optimize marketing performance and enhance team collaboration.
Overview
7
7
years of professional experience
Work History
Marketing Data Analyst
IgniteTech
07.2025 - 03.2026
- Supported social media teams by analyzing performance and audience data and translating it into clear, actionable insights. I created meaningful reports and dashboards, evaluated content and campaign effectiveness, and helped teams optimize strategy, improve engagement, and make data-driven decisions that drove measurable growth across social platforms.
Sales Contractor
Olive Group
10.2024 - 07.2025
- I was their first Outbound Sales hire in a team of 2. Working 100% remotely from JHB, South Africa. I’ve helped design a sales process using tools like HubSpot, LinkedIn Navigator and Apollo. I took on the role of a SDR, which involved both sales and marketing expertise as we designed marketing campaign to reach the Hospitality Sector (hotels and restaurants).
- Headquartered in Dublin, Ireland, and employing 600 people in 12 countries, Olive Group develops high-end courses and digital content.
Digital Marketer
CXI Africa
10.2024 - 07.2025
- As a Digital Marketing Specialist at CXI Africa, I managed and enhanced the company's online presence, driving brand awareness and engagement across social media platforms. My key responsibilities included content creation, social media strategy, campaign execution, and performance analysis. I leveraged tools such as Canva Pro, ChatGPT, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics to optimize marketing efforts and convert impressions into leads.
- CXI Africa is a leading digital transformation, education, and training institute that equips professionals with in-demand skills in AI, Data Analytics, Digital Marketing, and more.
Junior Marketing Assistant
Mugode Innovative Solutions
04.2023 - 12.2024
- Work contractually as a Junior Marketing Assistant at Mugode Innovative Solutions. My duties include providing support to the marketing team in various areas. This involves assisting in the development and execution of marketing campaigns, conducting market research, creating and editing marketing content, copywriting, managing social media accounts, analyzing marketing data, providing administrative support, collaborating with cross-functional teams, and staying up-to-date with industry trends. My role is vital in contributing to the overall marketing efforts of the company and ensuring effective campaign execution and data-driven decision-making.
Business Development Representative
SovTech
02.2024 - 10.2024
- My main Objective Key Result is to bring in 5 Sales Qualified Leads monthly. This is achieved by sticking to our daily activities of :
- Company research and Lead generation
- 20 Meetings booked Monthly
- 25 Cold calls Daily
- 25 Cold emails Daily
- 25 Linkedin Connections Daily
- 1 LinkedIn Post per week
- We used various automation and lead generation CRM tools such as LinkedIn Helper, Octopus, Apollo and Hubspot.
- As a BDR, I was responsible for handling the initial Discovery Meeting with a client, qualifying their needs and gathering requirements.
- SovTech is the leading software development company from Africa with over a decade of experience. Specialising in providing subscription-based access to world-class engineering teams and software development professionals, we help businesses scale, by building world-class software, on flexible subscriptions.
Business Development Manager
Param Solutions
08.2023 - 01.2024
- My key responsibilities include:
- - Keeping informed on technical product specifications and functionalities.
- - Developing a sales strategy and setting sales targets.
- - Consulting with IT developers and management on product offerings.
- - Identifying marketing opportunities and developing sales leads.
- - Assessing potential clients' IT needs and recommending products.
- - Preparing and delivering sales pitches and product demonstrations.
- - Negotiating sales and service renewal contracts, as well as discounts and warranties.
- - Initiating after-sales technical support based on client requirements and feedback.
- - Tracking sales targets and documenting sales performance metrics.
- - Ensuring competitiveness by analyzing and researching industry trends
- Param Solutions is a staff augmentation company that connects businesses all over the world with the top 10% of engineers across Africa.
Business Development Consultant
Discovery
01.2023 - 04.2023
- Worked at Discovery Financial Consultants. I was employed by a Financial Advisor by the name of Christian Mbanga, working closely with him and his PA. My responsibilities included generating new leads, reaching a daily call target, setting up appointments for financial meetings and taking down the minutes as well as auditing and generating financial contracts between clients and various Discovery products (insurance, short-term, medical aid, life cover, investments and Vitality).
Membership Consultant
Morecorp
08.2021 - 12.2022
- Worked full time as a Membership Consultant for Morecorp, stationed at the World of Golf. Working in sales taught me important skills such as lead generation, appointment setting, negotiation and deal closing. This job was 90% commission based as it pushed me to reach monthly targets and the discipline to win the day to day. One of my most challenging experiences as I balanced being a student whilst working full time. In my best month I wrote R43 000 in sales during mid-year exams (July). Out of a sales team of 10, I was consistently in the top 3 with x2 Top Performer of the Month awards. Glad to say I came out a better person.
Content Creator
Converse X
03.2019 - 04.2022
- Part of the Converse X Community (started by Converse). Involved in a lot of their campaigns with 3 features. We are a group of young creatives from around the world and create various forms of content from painting to music to fashion.
Education
Online short course - Digital Marketing
University of Cape Town
South Africa01-2024
Online learnership programme - Data Science for Managers
CXI Africa
South Africa11-2023
BCom Marketing Management - Economics, Financial Management, Consumer Behavior, Project Management, Strategic Marketing
University of Pretoria
South Africa11-2022
Matric IEB - Mathematics, Music, Life Orientation
Cornwall Hill College
Pretoria, South Africa11-2018
No Degree - Data Analytics
Data Camp
Remote 04.2001 -
Skills
Advanced Excel, PowerPoint, and Word skills
SQL and Excel expertise
Data-driven insights
Advanced Google Sheets skills
Creative copywriting
Social media strategy
Content Creation
Experienced in client relations
Deal closure and upselling
Client acquisition and appointment management
Interests
Timeline
Marketing Data Analyst
IgniteTech
07.2025 - 03.2026
Sales Contractor
Olive Group
10.2024 - 07.2025
Digital Marketer
CXI Africa
10.2024 - 07.2025
Business Development Representative
SovTech
02.2024 - 10.2024
Business Development Manager
Param Solutions
08.2023 - 01.2024
Junior Marketing Assistant
Mugode Innovative Solutions
04.2023 - 12.2024
Business Development Consultant
Discovery
01.2023 - 04.2023
Membership Consultant
Morecorp
08.2021 - 12.2022
Content Creator
Converse X
03.2019 - 04.2022
No Degree - Data Analytics
Data Camp
04.2001 -
Online learnership programme - Data Science for Managers
CXI Africa
BCom Marketing Management - Economics, Financial Management, Consumer Behavior, Project Management, Strategic Marketing
University of Pretoria
Matric IEB - Mathematics, Music, Life Orientation
Cornwall Hill College
Online short course - Digital Marketing
University of Cape Town