Involvement in Charity and Community Outreach Initiatives
Ms Zoleka Mbuli
Head Marketing
Centurion
Summary
- Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
- Willingness to take on added responsibilities to meet team goals.
- Detail-oriented team player with strong organizational skills.
- Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
33
33
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Head: Marketing & Communications; Head: Marketing
Road Traffic Management Corporation
Centurion
2015.12 - Current
- Experience spanning 7 years navigating the marketing and communication dynamics and working for Public Sector and a government entity
- Experience in developing media buying schedules and working with the GCIS for media buying purposes.
- Experiences in working media houses (electronic media) and advertising agencies
- Experience and strong relations with national broadcaster government sales and marketing team.
- Lead the development of marketing and communication plans and strategy.
- Lead and oversees the implementation of CSI strategy and projects' handover process.
- Lead and oversee the set up for exhibitions and government Department Imbizos.
- Oversaw the production and implementation of the 1st TV Educational Drama series, 1st TV Commercial directing contribution, TV Soapie Story Integration, TV Documentary and Industrial Theatre.
- Overseeing the crafting and editing of media releases and advisories
- Overseeing the content uploads and updates on the social media and digital media platforms
- Developed social media policy
- Overseeing the organising of media briefing and related event logistics in conjunction with the office of the Spokesperson
- Member and participant in the Transport Communicators Forum
- Proven ability to work with diverse stakeholders ( internal and external).
- Responsible for the spearheading alternative advertising media platforms to drive brand and company objective's awareness
- Developed intergraded marketing and communication campaigns to promote service offerings and support road safety initiatives.
- Led the production and rollout of the first television commercial developed by the organisation.
- Spearheaded the organisation's logo, CI manual, Intranet and Website refresh project for brand and image positioning.
- Led the event management concept for the 5 day National Conference ; Online Service Launch
- Responsible for brand and event management
- Responsible for overseeing the creative design development and execution/ publishing of the Annual Report and Annual Performance Plan.
- Responsible for the dissemination and development of Internal Communication ; Update of internal communication platforms
- Communication Champion for the COVID-19 Response Committee
- Responsible for the budget management and Unit's procurement plan
- Worked well in a team setting, providing support and guidance.
- Cultivated interpersonal skills by building positive relationships with others.
- Worked effectively in fast-paced environments.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Self-motivated, with a strong sense of personal responsibility.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Demonstrated strong organisational and time management skills while managing multiple projects.
Senior Key Account Manager
Transnet Freight Rail
Alberton
2015.08 - 2015.11
- Overseeing and responsible for key client’s relationship management.
- Contribute to strategic planning sessions with Strategy, sales team and responsible senior management to improve client results and increase business
- Working closely with strategy team on bringing new business from existing clients and driving sales.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Built and maintained strong client relationships to drive business growth.
- Managing communications between key clients and internal team.
General Manager of Marketing
Premier Soccer League
Johannesburg
2008.08 - 2013.08
- Management and implementation of commercial and marketing rights of sponsors, partners, and suppliers.
- Implemented and oversaw the execution the CSI elements and handover as the member of the NSL/ Telkom Charity Trust
- Implementation of sponsorships and marketing rights agreements.
- Stakeholder management.
- Experience in Television Live Broadcast production
- Led and responsible for brand reputation management, event management and hospitality management of all PSL events.
- Led the event management team, planning and organising of the PSL Summit
- Responsible for the Stakeholder hospitality management for the FIFA Confed Cup, World Cup and Cup Competitions
- Budget Management
Sponsorship Manager
Telkom SA LTD
Pretoria
1999.06 - 2008.07
- Responsible for the marketing and promotion of Telkom's product & services leveraging on the sponsorship properties signed for ROI.
- Responsible fot introducing alternative media advertising channels to increase revenue and brand awareness.
- Managed promotional initiatives and special events aligned to the sponsorship properties to enhance media coverage and boost brand awareness.
- Worked closely with Advertising agencies, Product development and Marketing Research team, determined target demographics and devised strategic marketing initiatives to reach target audiences through sponsorship properties.
- Responsible for overseeing organisation's protocol at sponsorship events, sales and marketing conference
- Managed budgets for all sponsorship properties.
- Led and implemented the CSI elements of the sponsorship properties as the member of the NSL/Telkom Charity Cup Trust.
- Contributed in the development of the marketing rights for the FIFA Confederations Cup and World Cup as the Telecomms partner.
- Developed staff participation initiatives to create an environment for brand ambassadors and staff buy in.
National Sales and Marketing Consultant
Telkom SA LTD
Pretoria
1994.03 - 1999.05
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Regularly updated and edited content for Corporation's websites.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Identified appropriate sales and marketing channels and target customers sign up.
- Generated reports to support development and implementation of marketing plans.
- Traveled nationally to meet with customers and deliver clear company messages.
Retail Administration Manager
Massmart - Game Stores
Johannesburg
1990.05 - 1993.12
- Worked effectively in fast-paced environments.
- Performing administrative work, such as drafting sales reports.
- Overseeing frontline store security and shrinkage .
- Leading teams.
- Talking to customers.
- Managing daily store front line operations.
- Managing the front line and cash office staff.
Education
Bachelor of Administration - Public Administration
University of Zululand
Empangeni, KZN, South Africa 1986.02 - 1989.11
Management Advanced Programme - Faculty of Commerce,Law & Management
University of Witwatersrand Business School
Johannesburg, South Africa 2008.09 - 2008.10
Executive Development Programme - Faculty of Commerce, Law & Management
University of Witwatersrand Business School
Johannesburg, South Africa 2001.04 -
Skills
Integrated marketing understanding
undefinedAccomplishments
- Driving the conceptualisation of the RTMC refreshed logo, CI Manual, Intranet website project, design creative, layout and content layout and part of brand repositioning.
- Event Launch of the NaTIS Online Service.
- Spearheaded brand repositioning project - the RTMC refreshed website, Intranet, CI Manual, logo and development of a new Corporate Identity Manual.
- Introduction of the internal bulletin and washroom advertising - snapper frames as an internal communication channel.
- Oversaw and provided copy writing content for the production of the 1st TV Commercial, Documentary, TV Drama Series, Story Integration and Outdoor Billboards.
- Introduction of static outdoor billboards as a means of expanding the marketing reach for messaging.
- Introduction of Employee volunteerism and participation for CSI projects to promote team- work and boost morale.
- Event management and coordination of the 2016, 1st National Traffic Law Enforcement Indaba at Durban ICC.
- Event organising and coordination of the African Road Safety Observatory 1st General Assembly attended by delegates from 40 African countries, USA and Europe hosted in KZN, South Africa.
- Event organising, coordination and participating in the 3rd African Road Safety Leadership Programme and Gala dinner hosted in Johannesburg, South Africa.
Interests
Organising Events
Travelling
Team Sports
Reading
References
- Ms Sigidikazi Petse : Road Traffic Management Corporation
Company Secretary
060 589 0163
- Ms. Lebogang Motlhabane : Road Traffic Management Corporation
GM: Traffic Training Academy
083 520 7799
- Mr. Thabiso Ndebele: Road Traffic Management Corporation
Executive Manager: Road Safety, Stakeholder Management and Marketing
067 416 9555
Timeline
Head: Marketing & Communications; Head: Marketing
Road Traffic Management Corporation
2015.12 - Current
Senior Key Account Manager
Transnet Freight Rail
2015.08 - 2015.11
Management Advanced Programme - Faculty of Commerce,Law & Management
University of Witwatersrand Business School
2008.09 - 2008.10
General Manager of Marketing
Premier Soccer League
2008.08 - 2013.08
Executive Development Programme - Faculty of Commerce, Law & Management
University of Witwatersrand Business School
2001.04 -
Sponsorship Manager
Telkom SA LTD
1999.06 - 2008.07
National Sales and Marketing Consultant
Telkom SA LTD
1994.03 - 1999.05
Retail Administration Manager
Massmart - Game Stores
1990.05 - 1993.12
Bachelor of Administration - Public Administration
University of Zululand
1986.02 - 1989.11
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