Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
References
Timeline
Generic
Ms Zoleka Mbuli

Ms Zoleka Mbuli

Head Marketing
Centurion

Summary

  • Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
  • Willingness to take on added responsibilities to meet team goals.
  • Detail-oriented team player with strong organizational skills.
  • Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

33
33
years of professional experience
4
4
years of post-secondary education
4
4
Languages

Work History

Head: Marketing & Communications; Head: Marketing

Road Traffic Management Corporation
Centurion
12.2015 - Current
  • Experience spanning 7 years navigating the marketing and communication dynamics and working for Public Sector and a government entity
  • Experience in developing media buying schedules and working with the GCIS for media buying purposes.
  • Experiences in working media houses (electronic media) and advertising agencies
  • Experience and strong relations with national broadcaster government sales and marketing team.
  • Lead the development of marketing and communication plans and strategy.
  • Lead and oversees the implementation of CSI strategy and projects' handover process.
  • Lead and oversee the set up for exhibitions and government Department Imbizos.
  • Oversaw the production and implementation of the 1st TV Educational Drama series, 1st TV Commercial directing contribution, TV Soapie Story Integration, TV Documentary and Industrial Theatre.
  • Overseeing the crafting and editing of media releases and advisories
  • Overseeing the content uploads and updates on the social media and digital media platforms
  • Developed social media policy
  • Overseeing the organising of media briefing and related event logistics in conjunction with the office of the Spokesperson
  • Member and participant in the Transport Communicators Forum
  • Proven ability to work with diverse stakeholders ( internal and external).
  • Responsible for the spearheading alternative advertising media platforms to drive brand and company objective's awareness
  • Developed intergraded marketing and communication campaigns to promote service offerings and support road safety initiatives.
  • Led the production and rollout of the first television commercial developed by the organisation.
  • Spearheaded the organisation's logo, CI manual, Intranet and Website refresh project for brand and image positioning.
  • Led the event management concept for the 5 day National Conference ; Online Service Launch
  • Responsible for brand and event management
  • Responsible for overseeing the creative design development and execution/ publishing of the Annual Report and Annual Performance Plan.
  • Responsible for the dissemination and development of Internal Communication ; Update of internal communication platforms
  • Communication Champion for the COVID-19 Response Committee
  • Responsible for the budget management and Unit's procurement plan
  • Worked well in a team setting, providing support and guidance.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Worked effectively in fast-paced environments.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Self-motivated, with a strong sense of personal responsibility.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Demonstrated strong organisational and time management skills while managing multiple projects.

Senior Key Account Manager

Transnet Freight Rail
Alberton
08.2015 - 11.2015
  • Overseeing and responsible for key client’s relationship management.
  • Contribute to strategic planning sessions with Strategy, sales team and responsible senior management to improve client results and increase business
  • Working closely with strategy team on bringing new business from existing clients and driving sales.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
  • Built and maintained strong client relationships to drive business growth.
  • Managing communications between key clients and internal team.

General Manager of Marketing

Premier Soccer League
Johannesburg
08.2008 - 08.2013
  • Management and implementation of commercial and marketing rights of sponsors, partners, and suppliers.
  • Implemented and oversaw the execution the CSI elements and handover as the member of the NSL/ Telkom Charity Trust
  • Implementation of sponsorships and marketing rights agreements.
  • Stakeholder management.
  • Experience in Television Live Broadcast production
  • Led and responsible for brand reputation management, event management and hospitality management of all PSL events.
  • Led the event management team, planning and organising of the PSL Summit
  • Responsible for the Stakeholder hospitality management for the FIFA Confed Cup, World Cup and Cup Competitions
  • Budget Management

Sponsorship Manager

Telkom SA LTD
Pretoria
06.1999 - 07.2008
  • Responsible for the marketing and promotion of Telkom's product & services leveraging on the sponsorship properties signed for ROI.
  • Responsible fot introducing alternative media advertising channels to increase revenue and brand awareness.
  • Managed promotional initiatives and special events aligned to the sponsorship properties to enhance media coverage and boost brand awareness.
  • Worked closely with Advertising agencies, Product development and Marketing Research team, determined target demographics and devised strategic marketing initiatives to reach target audiences through sponsorship properties.
  • Responsible for overseeing organisation's protocol at sponsorship events, sales and marketing conference
  • Managed budgets for all sponsorship properties.
  • Led and implemented the CSI elements of the sponsorship properties as the member of the NSL/Telkom Charity Cup Trust.
  • Contributed in the development of the marketing rights for the FIFA Confederations Cup and World Cup as the Telecomms partner.
  • Developed staff participation initiatives to create an environment for brand ambassadors and staff buy in.

National Sales and Marketing Consultant

Telkom SA LTD
Pretoria
03.1994 - 05.1999
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Regularly updated and edited content for Corporation's websites.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Identified appropriate sales and marketing channels and target customers sign up.
  • Generated reports to support development and implementation of marketing plans.
  • Traveled nationally to meet with customers and deliver clear company messages.

Retail Administration Manager

Massmart - Game Stores
Johannesburg
05.1990 - 12.1993
  • Worked effectively in fast-paced environments.
  • Performing administrative work, such as drafting sales reports.
  • Overseeing frontline store security and shrinkage .
  • Leading teams.
  • Talking to customers.
  • Managing daily store front line operations.
  • Managing the front line and cash office staff.

Education

Bachelor of Administration - Public Administration

University of Zululand
Empangeni, KZN, South Africa
02.1986 - 11.1989

Management Advanced Programme - Faculty of Commerce,Law & Management

University of Witwatersrand Business School
Johannesburg, South Africa
09.2008 - 10.2008

Executive Development Programme - Faculty of Commerce, Law & Management

University of Witwatersrand Business School
Johannesburg, South Africa
04.2001 -

Skills

Integrated marketing understanding

Oral and written communications

Marketing and advertising strategies

Marketing communications expertise

Promotions and marketing strategies

Friendly and professional communications

Clear and effective communications

Crisis and emergency communications

Personable and friendly communications

Attention to Detail

Accomplishments

  • Driving the conceptualisation of the RTMC refreshed logo, CI Manual, Intranet website project, design creative, layout and content layout and part of brand repositioning.
  • Event Launch of the NaTIS Online Service.
  • Spearheaded brand repositioning project - the RTMC refreshed website, Intranet, CI Manual, logo and development of a new Corporate Identity Manual.
  • Introduction of the internal bulletin and washroom advertising - snapper frames as an internal communication channel.
  • Oversaw and provided copy writing content for the production of the 1st TV Commercial, Documentary, TV Drama Series, Story Integration and Outdoor Billboards.
  • Introduction of static outdoor billboards as a means of expanding the marketing reach for messaging.
  • Introduction of Employee volunteerism and participation for CSI projects to promote team- work and boost morale.
  • Event management and coordination of the 2016, 1st National Traffic Law Enforcement Indaba at Durban ICC.
  • Event organising and coordination of the African Road Safety Observatory 1st General Assembly attended by delegates from 40 African countries, USA and Europe hosted in KZN, South Africa.
  • Event organising, coordination and participating in the 3rd African Road Safety Leadership Programme and Gala dinner hosted in Johannesburg, South Africa.

Interests

Involvement in Charity and Community Outreach Initiatives

Organising Events

Travelling

Team Sports

Reading

References

  

  • Ms Sigidikazi Petse : Road Traffic Management Corporation

            Company Secretary 

            060 589 0163

  • Ms. Lebogang Motlhabane : Road Traffic Management Corporation

             GM: Traffic Training Academy

             083 520 7799

  • Mr. Thabiso Ndebele: Road Traffic Management Corporation

             Executive Manager: Road Safety, Stakeholder Management and Marketing

             067 416 9555 

Timeline

Head: Marketing & Communications; Head: Marketing

Road Traffic Management Corporation
12.2015 - Current

Senior Key Account Manager

Transnet Freight Rail
08.2015 - 11.2015

Management Advanced Programme - Faculty of Commerce,Law & Management

University of Witwatersrand Business School
09.2008 - 10.2008

General Manager of Marketing

Premier Soccer League
08.2008 - 08.2013

Executive Development Programme - Faculty of Commerce, Law & Management

University of Witwatersrand Business School
04.2001 -

Sponsorship Manager

Telkom SA LTD
06.1999 - 07.2008

National Sales and Marketing Consultant

Telkom SA LTD
03.1994 - 05.1999

Retail Administration Manager

Massmart - Game Stores
05.1990 - 12.1993

Bachelor of Administration - Public Administration

University of Zululand
02.1986 - 11.1989
Ms Zoleka MbuliHead Marketing