Mr Sicelo Thuketane

National Home Builders Registration Council (NHBRC)

Corporate Communication Specialist: September 2012- To Date.

To provide support to the NHBRC Corporate Communication Service in all aspects in developing and implementation of strategic communication to relevant stakeholders. Such as Public Relations, Media, stakeholder Relation and internal communication. Functioning as part of Corporate Brand and greater NHBRC Shareholder.

Overall Internal Communication by strategically translating and communicating company strategy to staff, and ensure staff buy-in by means of:

· Development and implementation of marketing strategies and plans for key areas within firm and particular service lines working with.

· •Activation of marketing plans linking with various stakeholders and service providers

•Written communications

•Monitoring and reporting of marketing activities with focus on return on investment

· Channel management of posters campaigns, content on TV network, content development and implementation of communication projects on Intranet, publication distribution, SMS and screensaver development.

· Publication management: Compilation and production of internal newsletters developing and implementing stakeholder engagement communication strategy, network and relationship building plans.

· Administration: Maintaining and updating databases, conducting audits of channels, databases, and distribution lists, production and distribution of communication materials/collateral Raising profile of Communication.

· Reviewing existing platforms and all mediums with key focus on Online Media to ensure maximum optimisation and keeping ahead of industry standards and trends

· Managing national marketing and communications and execute marketing department's national strategic objectives and plan;

· Conduct market research on NHBRC brand awareness and profile nationally

· Market NHBRC's products, brand and initiate new business developments on national level;

· Manage relationships and communications between provincial offices and stakeholders including local municipalities, provincial departments regarding services NHBRC offers;

· Advise Marketing Manager of provincial marketing needs;

• Monitored industry trends to adapt strategies accordingly.
• Collaborated with internal departments to align marketing campaigns.
• Built and managed relationships with key clients and partners to drive growth.
• Devised and implemented strategies to optimize digital marketing campaigns.
• Maintained current understanding of market conditions, compliance standards and best practices.
• Listened and responded to customer requests and forwarded necessary information to superiors.
• Followed all company policies and procedures to deliver quality work.
• Interpreted clients' needs and introduced services to fit specific requirements.
• Demonstrated leadership skills in managing projects from concept to completion

• Handled team, customer and operations issues with calm, knowledgeable strategies to keep business on-track against targets.
• Managed labor, inventory and overhead costs effectively to maintain business profitability.
• Coordinated business paperwork such as contracts, employee files and tax submissions with good organizational skills.
• Cultivated strong relationships with customers via in-store connections and strong social media presence.
• Recruited and developed successful leadership staff to handle day-to-day business operations.
• Increased business with improved marketing and customer service strategies, resulting in revenue.
• Devised strategic business plan and aligned decisions with long-term vision to achieve consistent success in market.
• Ran business effectively to consistently achieve at least 89% of goal each year.
• Applied effective time management techniques to meet tight deadlines
• Worked effectively in fast-paced environments

Liberty Group

Group Internal Communication Specialist/ Sub-editor (Intern) September 2009 to September 2011)

Provide overall communication and marketing services to Business Units

• Work with continental communications teams to develop local corporate communications strategy aligned to global and regional objectives. Refine brand proposition to ensure it is differentiated and compelling through meeting local South African education needs of all key stakeholders, yet is aligned to global proposition providing specialist advice to CE on communication, corporate affairs and industry gaps and trends

.

· Advisory role on transformation and restructuring strategy for Business Unit

· Facilitating implementation processes and measuring effectiveness of internal and external communication initiatives

· Translating business strategy to staff and aligning with Barclays Capital strategy

· Competitor analysis and best practice benchmarking

· Development and implementation of Internal & External Communication strategies and plans.

· Identifying CSI and sponsorship opportunities for BU

· Internal Communication strategies for the organisation and utilising all corporate internal

· Communications channels Develop and oversee delivery of newsletters, internal publications, social media and Intranet.

· Support Crisis Management team to ensure internal communication alignment Lead and

· Coach direct reports Co-ordinate different communication channels (both internal and

· External) to ensure consistency of messages

• Developed strong organizational and communication skills through coursework and volunteer activities
• Exercised leadership capabilities by successfully motivating and inspiring others

• Developed story ideas and conducted interviews with industry experts and celebrities.
• Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
• Evaluated and followed up on news leads and news tips to develop story ideas.
• Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
• Performed research and checked facts to maintain high standard of journalistic integrity.