Mpho J Sambo
Regional Brand Representative
Johannesburg South
Summary
Experienced marketing professional with a focus on creating impactful brand experiences to drive success. Skilled in data and consumer insights, shopper marketing, integrated RTM, field marketing, events and activations, promotional strategies, and retail POS strategy. Looking to utilize expertise in innovative and result-driven marketing campaigns. Holds a BA Honours in Strategic Communications, seeking to advance career in marketing, achieve exceptional outcomes, and become a leader in the industry.
Overview
3
3
years of professional experience
2
2
years of post-secondary education
Work History
Regional Brand Representative
The Publicis Commerce
01.2024 - Current
- I increased brand awareness by conducting workshops through engaging with female primary school learners about puberty and feminine hygiene.
- I visit an average of twenty primary schools weekly across the Gauteng region to ensure the target is met, driving an average of 150km daily.
- Participating in regular strategy meetings, contributing valuable insights for improving overall team performance.
- Monitoring inventory levels closely, ensuring adequate stock availability during each school visit in the Gauteng region.
- Established strong relationships with school's HODs ensuring ongoing support for the brand's presence to the young girls.
Junior Acting National Project Manager
The Publicis Commerce
09.2024 - 01.2025
- I was planning, directing, and overseeing operational execution of the Always POME National Marketing Campaign.
- Reporting to the national project manager to plan, implement, and execute operational delivery for the Always POME National marketing campaign.
- Compiling strategic operational input report to management.
- Consistently delivered high-quality outcomes that met or exceeded customer expectations due to diligent attention to detail in each phase.
- Write a monthly feedback report for targets reached, and KPI country wide.
Junior Procurement Manager
Blue Echo Energy
04.2023 - 01.2024
- I ensured a sustainable practice within the organization's supply chain by partnering with Eco-friendly solar energy suppliers.
- Used digital data systems such as excel and Procurify to keep a record of the latest prices on six categories of inventory.
- Innovated risk management strategies within the supply chain process to mitigate potential disruptions from external factors such as fluctuating markets or natural disasters.
- I developed strong relationships with key suppliers, resulting in improved communication, better pricing, and reliable delivery schedules.
- Oversaw contract administration activities, including drafting agreements, negotiating terms, managing renewals, and addressing disputes or discrepancies as needed.
Marketing Strategist
Blue Echo Energy
04.2022 - 01.2023
- I Added a 70% growth in website traffic within three months using a social media campaign centered around loadshedding solar solutions.
- Strategized a marketing plan to ensure alignment on branding, and messaging through designing the content for organization's touch points.
- Oversaw the planning, execution, and analysis of multi-channel marketing sites including Instagram, Facebook, LinkedIn, Google and Email marketing.
- Conducted sales goals on cold calling of up to one hundred calls per day to potential clients with a 39% success rate scoring commercial clients.
- Used email marketing to generate B2B lead using digital sites such as Apollo and went on field networking for clients.
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
- Managed the organization's WordPress website adding updated content and design.
Freelance Content Designer and Social Media Manager
ForeQuarter
06.2022 - 12.2022
- Company Overview: This is a food business found in Parktown, Johannesburg.
- This is a food business found in Parktown, Johannesburg.
Education
Bachelor of Arts - Strategic Corporate Communications
University of Johannesburg
Johannesburg, South Africa 04.2020 - 12.2020
Honours - Strategic Communications
University of Johannesburg
Johannesburg, South Africa 01.2022 - 12.2022
Skills
- Marketing strategy
- Digital marketing
- Social media management
- Content design
- Brand Building
- Customer Relations
- Effective negotiation
- Inventory control
- Brand Awareness
- Sales
Timeline
Junior Acting National Project Manager
The Publicis Commerce
09.2024 - 01.2025
Regional Brand Representative
The Publicis Commerce
01.2024 - Current
Junior Procurement Manager
Blue Echo Energy
04.2023 - 01.2024
Freelance Content Designer and Social Media Manager
ForeQuarter
06.2022 - 12.2022
Marketing Strategist
Blue Echo Energy
04.2022 - 01.2023
Honours - Strategic Communications
University of Johannesburg
01.2022 - 12.2022
Bachelor of Arts - Strategic Corporate Communications
University of Johannesburg
04.2020 - 12.2020
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