Mpho Mohlala
Sales And Marketing Personnel
Akasia
Summary
Accomplished Brand Development Manager with a proven track record at Orange River Cellars, enhancing brand visibility and sales through expert brand strategy and effective communication. Spearheaded cross-functional teams, achieving significant conversion rate improvements. Skilled in CRM management and creative direction, consistently delivering results by leveraging both analytical and interpersonal skills.
Overview
15
15
years of professional experience
Work History
Brand Development Manager
Orange River Cellars
07.2017 - 03.2024
- Optimized budget allocation by closely monitoring performance metrics and reallocating resources as needed.
- Collaborated with sales teams to develop customized marketing materials that drove higher conversion rates for key accounts.
- Created engaging visual assets for use across digital channels, significantly enhancing user experience on websites and social media platforms.
- Managed cross-functional teams to ensure smooth coordination and execution of brand development projects.
Sales Representative
Namaqua Wines SA
05.2010 - 06.2017
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Team Leader - CRM Operations
Brandhouse Beverages
02.2009 - 05.2010
- Oversaw daily operations, monitoring team activities to ensure adherence to company policies and procedures.
- Developed a high-performing team through targeted recruitment, training, and performance management.
- Spearheaded process improvements initiatives aimed at enhancing overall customer experience within CRM operations.
Education
No Degree - Accounting Technology And Bookkeeping
Boston Business College
Witbank, South Africa 04.2001 -
No Degree - Matric
Nathaniel Nyaluza High School
Grahamstown, South Africa 04.2001 -
Skills
Brand strategy
Creative Direction
CRM Management
Content Development
Communication
Timeline
Brand Development Manager
Orange River Cellars
07.2017 - 03.2024
Sales Representative
Namaqua Wines SA
05.2010 - 06.2017
Team Leader - CRM Operations
Brandhouse Beverages
02.2009 - 05.2010
No Degree - Accounting Technology And Bookkeeping
Boston Business College
04.2001 -
No Degree - Matric
Nathaniel Nyaluza High School
04.2001 -