MPHO E.S MOKONYAMA
Cape Town
Summary
Leveraged 20 years of expertise to enhance organizational performance and oversee multi-million rand budgets.
Overview
1
1
Certification
27
27
years of professional experience
Work History
General Manager
Megaview SA
01.2023 - Current
- Lead operations and strategic direction for LED board sales and rental business specializing in sports venues, permanent stadium screens, and digital billboard solutions. Oversee daily operations, policy development, client engagement, and revenue management for innovative digital branding solutions.
- Key Achievements:
- Successfully executed 21 international cricket matches across 29 days in multiple South African cities (2024), including prestigious India cricket series
- Delivered Nedbank Golf Challenge technical solutions for three consecutive years
- Facilitated strategic joint venture between Megaview and DNA (Indian LED manufacturer), establishing global partnership
- Developed comprehensive policy and process frameworks to support business growth
- Strategically positioned company in competitive digital branding and sports technology market
Special Projects Executive | Stadium Manager
Nelson Mandela Bay Stadium (MBDA)
01.2017 - Current
- Provided executive leadership for a R2.6 billion asset, managing all stadium operations, commercial activities, and strategic initiatives. Led cross-functional teams including 5 general managers, 6 supervisors, and oversight of 73 employees. Controlled R228 million expenditure budget over six years.
- Key Achievements:
- Increased business sales (F&B, Advertising, Tickets, Hospitality) by 22.5% through strategic commercialization
- Decreased operational expenditure by 40% through process optimization and efficiency improvements
- Generated R57 million in revenue over six years through innovative commercial strategies
- Increased stadium foot traffic by 34% through community engagement and event diversification
- Introduced internationally recognized events including e-gaming hub and sports museum development
- Successfully converted stadium to COVID-19 isolation facility housing 200 patients with 100% recovery rate
Acting Chief Executive Officer
Mandela Bay Development Agency
01.2017 - 01.2018
- Led organizational strategy and operations for the municipal development agency, overseeing an annual budget of R230 million and managing multiple property development and community projects.
- Key Achievements:
- Achieved clean audit outcome (2021/22) through enhanced financial controls and governance
- Improved organizational performance from 26% to 93% within first quarter (2022/23)
- Exceeded budget spend target by 5% at mid-term through strategic resource allocation
- Completed Service Delivery Agreement between Agency and Municipality within first 4 weeks in office
- Developed comprehensive 5-year strategic development plan (2023-2028) for organizational growth
- Managed operations of NMBM Science Centre and served on municipal executive committee
Managing Director
Taamane Management
01.2015 - 01.2017
- Founded and led sports and entertainment management consultancy providing event management, stakeholder relations, sponsorship activation, and facility management services to major clients including Premier Soccer League, SAFA, Discovery, and Gauteng Provincial Government.
- Key Achievements:
- Developed and implemented marketing strategies for PSL and South African Football Association
- Managed all brand activities for Discovery (Health and Life) insurance products
- Assisted Gauteng Government in developing stakeholder management strategy for Home of Champions initiative
- Led township cricket development including facility development and coach training in multiple communities
Commercial and Operations Manager
Vodacom Bulls (Rugby Franchise)
01.2012 - 01.2015
- Managed all commercial operations and revenue generation activities for premier rugby franchise, including sponsorship negotiations, advertising rights, and brand development initiatives.
- Key Achievements:
- Expanded profit margins by 40% through strategic commercial partnerships
- Key role player in formulating Blue Bulls partnership with Vodacom mobile network
- Secured major sponsorships with Isuzu and Afgri, generating significant revenue growth
- Increased season ticket sales by 18% through 'Seat for Life' supporters club initiative
- Instrumental in development of Loftus Park precinct commercial opportunities
Business Development and Operations Manager
MSC Sports
01.2010 - 01.2012
- Led business development initiatives, brand management, sponsorship activation, and events/conferencing management for sports marketing agency.
Senior Accounts Director | Senior Commercial Manager
M Sports
01.2007 - 01.2010
- Managed client relationships, sponsorship activations, and commercial operations for leading sports marketing firm.
Senior Commercial Manager
Navitude (SAIL Group)
01.2002 - 01.2007
- Secured new clients, managed existing accounts, conducted market research, and drove organizational revenue through strategic client representation and sponsorship execution.
Sponsorship and Client Relations Manager
SAIL Sports and Entertainment
01.1999 - 01.2002
- Managed client relationships, sponsorship activations, brand management, and budget oversight for sports and entertainment clients.
Education
Certificate - Executive Development in Public Sector
University of Pretoria
01.2023
Certificate - Nexus Leadership
GIBS
01.2022
Diploma - Municipal Financial Management Program (NQF Level 7)
Solstice Network
01.2019
Financial Management Certificate - undefined
GIBS
01.2014
Certificate - Sports Law
University of Pretoria
01.2013
Diploma - Business Communications
Interman
01.1997
Skills
Directed strategic planning and implementation of key initiatives to align with organizational objectives
Oversaw budget and revenue strategies to maximize financial performance
Managed multi-unit operations to enhance operational efficiency
Led facilities and project management initiatives to improve project outcomes
Championed corporate acquisition and business development strategies to foster growth
Cultivated stakeholder relationships and managed government interactions
Negotiated sponsorships and executed marketing campaigns to boost brand visibility
Formulated and executed comprehensive commercial and marketing strategies to drive revenue
Directed operations logistics to mitigate risks and enhance performance
Established and nurtured strategic global partnerships to expand market reach
Guided leadership development programs to strengthen organizational capabilities
Pioneered digital branding and technology solutions to enhance competitive positioning
Certification
- Member, Stadium Managers Association (USA)
- Member, Venue Management Association (Asia and Pacific)
- Level 3 Cricket Coaching Certificate
- Level 2 Hockey Coach Certification
EVENT PORTFOLIO HIGHLIGHTS
- Successfully managed and executed over 500 major events throughout career:
- 20 Major International Events
- 126 Soccer Fixtures
- 59 Rugby Fixtures
- 60 Boxing Tournaments
- 16 Musical Concerts
- 9 Cricket Tournaments
- 125 Conferences
- 89 Stadium Activations
- 29 Golf Events
Timeline
General Manager
Megaview SA
01.2023 - Current
Special Projects Executive | Stadium Manager
Nelson Mandela Bay Stadium (MBDA)
01.2017 - Current
Acting Chief Executive Officer
Mandela Bay Development Agency
01.2017 - 01.2018
Managing Director
Taamane Management
01.2015 - 01.2017
Commercial and Operations Manager
Vodacom Bulls (Rugby Franchise)
01.2012 - 01.2015
Business Development and Operations Manager
MSC Sports
01.2010 - 01.2012
Senior Accounts Director | Senior Commercial Manager
M Sports
01.2007 - 01.2010
Senior Commercial Manager
Navitude (SAIL Group)
01.2002 - 01.2007
Sponsorship and Client Relations Manager
SAIL Sports and Entertainment
01.1999 - 01.2002
Diploma - Business Communications
Interman
Certificate - Sports Law
University of Pretoria
Financial Management Certificate - undefined
GIBS
Diploma - Municipal Financial Management Program (NQF Level 7)
Solstice Network
Certificate - Nexus Leadership
GIBS
Certificate - Executive Development in Public Sector
University of Pretoria