Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Data Scientist
Safaricom PLC
Nairobi
04.2017 - Current
Identified opportunities for improvement by leveraging advanced analytics methods such as clustering or anomaly detection.
Evaluated new technologies that could enhance current workflows related to data collection, storage, processing, visualization.
Performed A and B testing to compare different versions of webpages or products.
Collaborated with stakeholders across departments to define business objectives and ensure alignment between data science outputs and organizational goals.
Mentored junior team members in developing their technical skillset related to data science projects.
Compiled detailed reports summarizing findings from statistical analysis or machine learning models.
Conducted data analysis to identify trends in customer behavior.
Produced in-depth analyses and proposed solutions to meet complex business needs.
Applied mathematical techniques to solve complex problems and develop quantitative based assessments.
Liaised with business units to perform root cause analysis and resolve data anomalies.
Developed machine learning algorithms to predict customer churn rates.
Conducted exploratory data analysis to identify trends and patterns.
Senior Market Research Analyst
Safaricom PLC
Nairobi
02.2008 - 03.2017
Presented findings at internal meetings with executive leadership team members.
Conducted focus groups sessions with customers in order to gain deeper understanding of their needs and motivations.
Assisted in designing experiments and controlled trials to test hypotheses related to product development initiatives.
Established relationships with external vendors and suppliers for obtaining additional market intelligence data.
Monitored industry news and events to identify emerging trends that could impact business strategy.
Created presentations summarizing key findings from the market research studies.
Utilized advanced analytics techniques such as predictive modeling and machine learning algorithms for forecasting demand.
Collaborated with marketing teams to develop targeted campaigns based on customer segmentation models.
Generated reports with insights on consumer behavior and identified opportunities for product innovation.
Provided actionable insights to help drive sales growth in new markets.
Conducted primary and secondary research to identify market trends, consumer preferences, and competitive landscape.
Analyzed consumer behavior data to inform marketing strategies.
Collaborated with cross-functional teams to optimize marketing efforts.
Monitored, evaluated, and reported on campaign performance metrics.
Identified target audience segments for tailored messaging strategies.
Provided key insights to support product development decisions.
Developed pricing strategies based on market demand analysis.
Measured effectiveness of advertising campaigns using data-driven methods.
Senior Data Analyst
Kantar Consulting
Nairobi
01.2000 - 02.2008
Supervised existing programming processes from concept through production, optimizing source code for responsible data management and analysis.
Prepared reports, briefings and instruction manuals for software solutions and data assets with concise language and clear document design.
Acted as subject matter expert on system analysis, design and development for product teams and other specialists.
Conceptualized and owned software-based data governance, leading design and development of multiple use-case remedies.
Identified opportunities for improvement in existing business processes through advanced analytics techniques.
Trained junior analysts on best practices in data mining and visualization tools.
Education
Master of Science - Monitoring And Evaluation
JKUAT, Jomo Kenyatta University
Nairobi
12-2021
Bachelor of Science - Statistics And Computer Science
Business Development Lead – Public Sector Digital Transformation at Safaricom PLCBusiness Development Lead – Public Sector Digital Transformation at Safaricom PLC