Football
MOSA MOKONE
PR SPECIALIST
Johannesburg
Summary
Experienced public relations and communications specialist with expertise in managing media relations, coordinating events, handling issues, and fostering community relationships. Offering 9 years of experience in developing, implementing, and overseeing public relations strategies and activities. Exceptional communication skills for crafting innovative public relations and marketing strategies that yield impactful results.
Overview
12
12
years of professional experience
10
10
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Public Relations Manager
PR Worx
Fourways
05.2024 - Current
- Media Research: Conducting comprehensive research to identify relevant media outlets, journalists, bloggers, and influencers for potential media coverage or partnerships
- Media List Management: Assisting in the development and maintenance of media contact databases, ensuring accuracy and up-to-date information for effective media outreach
- Media Outreach and Relationship Building: Supporting the PR team in pitching story ideas, following up with media contacts, and fostering relationships with journalists and influencers
- Event Coordination: Assisting in the planning, coordination, and execution of PR events, including press conferences, product launches, media tours, and trade shows
- Collaboration and Team Support: Working collaboratively with team members on various projects, providing support as needed, and maintaining effective communication within the PR team and across other departments
- Notable Clients: Nike, McDonald's, Discovery Networks, Mini Cooper, Eaton Africa, Respublica, Bitfund, Peermont Properties, Smollan, DYDX, Local Village Foods, Solar Africa, Kreature Comforts, Achievers Walk, Erudite, Gap Infrastructure Corporation, Mining & Energy Acuity
- Increased awareness of company initiatives through targeted outreach to niche publications and influencers.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
Public Relations Consultant
Sam Jane Communications
01.2020 - 12.2023
- Communicated with media weekly to build relationships and optimize press coverage.
- Produced and distributed internal and external communications.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Reported on press coverage recaps to determine areas for improvement.
Senior Account Executive
Tribeca Public Relations
Rivonia
01.2017 - 12.2020
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Networked at events and prospected for new customers with diverse strategies.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Communicated with media weekly to build relationships and optimise press coverage.
- Increased media coverage by developing and executing strategic public relations campaigns.
- Delivered measurable results by tracking and analyzing media coverage, adjusting strategies as needed based on performance data.
- Built strong relationships with journalists through ongoing outreach efforts, resulting in increased opportunities for positive press coverage.
- Produced and distributed internal and external communications.
Account Executive
Fleishman Hillard
Bryanston
01.2014 - 12.2017
- Developed relationships with reporters/editors resulting in positive coverage promoting company client.
- Improved client satisfaction rates by consistently delivering timely and accurate reporting on campaign results.
- Monitored industry trends and news coverage proactively to identify opportunities for client positioning or thought leadership placement.
- Enhanced brand visibility by executing targeted PR campaigns and media outreach strategies.
PR Executive (intern)
Nike
Midrand
01.2013 - 12.2014
- Organized and facilitated high-profile events, resulting in increased brand awareness and positive press coverage.
- Delivered measurable results by consistently tracking campaign success through data analysis and reporting metrics back to clients.
- Increased brand visibility by developing and executing successful PR campaigns.
- Monitored media landscape for potential opportunities or threats, allowing for swift action when necessary to protect client interests.
- Coordinated with design teams to produce visually appealing collateral materials that supported overall PR efforts.
Education
Bachelor of Arts - Corporate And Marketing Communications
Univerty of The Free State
Bloemfontein, South Africa 01.2007 - 01.2012
Grade 12 -
St. Joseph's CBC
Bloemfontein, South Africa 05.2002 - 01.2007
Skills
Social media strategy
Media relations
PR strategy development
Internal communications
Influencer outreach
Story pitching
Influencer relationship-building
Analytics reporting
Problem-solving abilities
Teamwork and collaboration
Team collaboration
Certification
Red & Yellow Creative School of Business Social Media Marketing
Interests
Timeline
Public Relations Manager
PR Worx
05.2024 - Current
Red & Yellow Creative School of Business Social Media Marketing
09-2023
Red & Yellow Creative School of Business Sports sponsorship Marketing
04-2022
Public Relations Consultant
Sam Jane Communications
01.2020 - 12.2023
Senior Account Executive
Tribeca Public Relations
01.2017 - 12.2020
Account Executive
Fleishman Hillard
01.2014 - 12.2017
PR Executive (intern)
Nike
01.2013 - 12.2014
Bachelor of Arts - Corporate And Marketing Communications
Univerty of The Free State
01.2007 - 01.2012
Grade 12 -
St. Joseph's CBC
05.2002 - 01.2007
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