Morne Robinson
Regional Manager Retail
Polokwane
Summary
Driven Area Manager with broad expertise in team leadership, strategic planning, and operational excellence. Demonstrates solid track record in improving store performance, enhancing customer satisfaction, and streamlining processes. Skilled in building strong, motivated teams and fostering culture of continuous improvement. Adept at implementing innovative solutions to drive revenue growth and operational efficiency.
Overview
30
30
years of professional experience
4000
4000
years of post-secondary education
2
2
Languages
Work History
Day Trader
Self Employed
07.2024 - Current
- Participated in ongoing professional development to stay abreast of industry changes and maintain competitive edge.
- Reduced losses by setting appropriate stop-loss levels based on technical indicators and price action patterns.
- Consistently updated knowledge on evolving financial instruments such as cryptocurrencies or emerging markets equities
- Balanced short-term day trading activities with longer-term investing opportunities when appropriate.
- Achieved consistent returns by backtesting and fine-tuning trading strategies before implementing them in live markets.
- Analyzed market trends for informed decision-making and improved portfolio performance.
- Increased trading profits by employing effective risk management strategies.
- Monitored economic news releases closely to capitalize on short-term market movements triggered by key events or data points.
- Streamlined workflows by leveraging advanced software tools for trade execution and analysis.
Area Manager
JD GROUP PTY LTD
06.2021 - 07.2024
- Overseeing profitability of 22 branches.
- Analysed market trends to identify opportunities for business growth and competitive advantage.
- Optimised sales methods to best acquire, develop and retain customers.
- Oversaw the launch of new store locations, from site selection through to grand opening, ensuring smooth operational transitions.
- Collaborated with marketing department to create promotional campaigns that drove footfall and sales.
- Set budget and monitored expenses to run profitable department.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Maintained positive, professional working environment to optimise staff and customer satisfaction.
- Evaluated employee performance, identifying high potentials for leadership roles and succession planning.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Acted as a key point of contact for all operational issues within the area, resolving problems quickly and efficiently.
- Conducted regular performance reviews with team members, setting clear objectives and addressing any areas for improvement.
- Prepared detailed reports on area performance, presenting findings to senior management for strategic decision-making.
- Led, trained and coached employees to consistently meet and exceed target KPIs.
- Promoted positive customer service experience by promptly resolving conflicts.
- Recruited and hired top talent across multiple functions.
- Managed inventory levels across all sites, optimising stock control to meet customer demand without overstocking.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Streamlined communication channels between stores and head office, improving information flow and operational responsiveness.
- Fostered strong relationships with store managers, providing leadership and support to achieve company objectives.
- Managed budget allocation for each location, ensuring expenditure aligned with financial targets and business objectives.
- Developed and implemented operational procedures to maximise efficiency and reduce costs within designated areas.
- Monitored compliance with health and safety regulations, maintaining a safe environment for both staff and customers.
- Monitored and responded to competitor activity to stay ahead of marketplace trends.
- Led regional sales teams across multiple locations, significantly increasing revenue through strategic planning and performance monitoring.
- Implemented customer service standards that increased customer satisfaction scores and loyalty.
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
- Executed successful marketing events, open houses and display shows for products.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Organised community engagement initiatives that enhanced the company's local profile and contributed to public goodwill.
Branch Manager
Bradlows furnishers
03.2013 - 05.2021
- Manage profitability of the store.
- Manage daily sales systems.
- Manage stock and cash.
- Developing staff members to perform to their full potential.
- Managed daily operations of branch, overseeing staff performance and customer service standards.
- Led the branch in achieving targets for business growth, customer acquisition, and retention through strategic planning.
- Maintained high levels of customer satisfaction through exceptional service and prompt resolution of complaints.
Logistics manager
Ellerine holdings
04.2012 - 02.2013
- Ensuring SLA are met on daily basis
- Managing inbound and outbound
- Ensuring delivery of goods on time and within budget constraints.
- Managing fleet costs within budget constrains
- Managing quality and controll checks
- Conducting daily HOD meetings to maintain focus on key result areas
- Training and development of staff
- Maintaining labour turnover within budget constrains
- Manage disciplinary process for misconduct in accordance within company policy
- Reason for leaving: Retail operations is my area of expertise
Branch manager
Ellerines furnishers
03.2009 - 03.2012
- SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT -at branch level
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- Reason for leaving: Was invited to apply for logistics manager position within the company and was successful
- Salary: R16 700+ Per Month
REGIONAL MANAGER
RELYANT/ELLERINES
06.2006 - 02.2009
- SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- SEEKED OPPURTUNITIES TO OPEN NEW STORES
- Reason for leaving: RESTRUCTURING TOOK PLACE WITHIN THE COMPANY AFTER THE MERGER BETWEEN RELYANT AND ELLERINES
- SETTLED FOR BRANCH MANAGER'S POSITION WITHIN THE CV created by COMPANY
- Salary: R16 800+
Branch manager- SAVELLS FURNISHERS
RELYANT/ELLERINES
04.2005 - 05.2006
- SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT -at branch level
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- Reason for leaving: was promoted to regional manager (limpopo region) and relocated to polokwane
- Salary: R12 500+
Branch manager - Price & Pride furnishers
JD Group
01.2002 - 03.2005
- SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT -at branch level
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- Reason for leaving: Was sourced by Relyant (savells furnishers) and offered a better package
- Salary: R9 200+ Per Month
Branch manager - ACME/DALES furnishers
Acme/dales
03.2001 - 12.2001
- SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT -at branch level
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- Reason for leaving: Was sourced by Savells furnishers (Relyant) and offered a better package with better benefits
- Salary: R6 500+
Floor manager
SPAR
10.1998 - 02.2001
- Seeing to good customer service and relations were maintained
- Managed the effective production of deli, butchery and bakery
- Managed floor staff as well as outsourced merchandisers
- Maintaining of stock levels within required budget constrains
- Stock management
- Security
- Managing stock takes
- Reason for leaving: The food retailer was in market for sale and were offered a managerial position within a furniture retailer (acme/dales)
Trainee manager / Branch manager
Ellerines furnishers
05.1995 - 09.1998
- Started my career as assistant manager Town Talk furnishers and went to the Ellerines Furniture training school
- Was Promoted to Branch Manager (ellerines furnishers) Middelburg in 1993/3
- SALES SALES MANAGEMENT
- HUMAN RESOURCES
- COMMUNICATION
- ADMIN MANAGEMENT
- ASSET MANAGEMENT
- FINANCIAL MANAGEMENT -at branch level
- MARKETING
- MERCHANDISING
- CREDIT MANAGEMENT
- STOCK ADMINISTRATION
- CUSTOMER FOCUS
- Reason for leaving: Seeked other opportunities within the retail sector to gain more experience
- Joined Spar as floor Manager
Education
furniture retail - assesor - Certificate
through seta
MATRIC - High School Matric / Grade 12
Highschool Reynopark
Skills
Decision-Making proficiency
Personal Information
- ID Number: 7405145102087
- Ethnicity: White
- Notice Period: One month
- Date of birth: 05/14/74
- Gender: Male
- Nationality: South African
Interests
PRAISE AND WORSHIP LEADER AT LOCAL CHURCH
GYM
MOTORCYCLE ADVENTURER
References
- Tinus vd westhuizen -ROM -0812661662 -JD GROUP
- Danie Olwagen - ROM - 0827851638 -JD GROUP
Languages
5,C1,5,C1
Custom Section
Furniture retail management, No, Permanent
Timeline
Day Trader
Self Employed
07.2024 - Current
Area Manager
JD GROUP PTY LTD
06.2021 - 07.2024
Branch Manager
Bradlows furnishers
03.2013 - 05.2021
Logistics manager
Ellerine holdings
04.2012 - 02.2013
Branch manager
Ellerines furnishers
03.2009 - 03.2012
REGIONAL MANAGER
RELYANT/ELLERINES
06.2006 - 02.2009
Branch manager- SAVELLS FURNISHERS
RELYANT/ELLERINES
04.2005 - 05.2006
Branch manager - Price & Pride furnishers
JD Group
01.2002 - 03.2005
Branch manager - ACME/DALES furnishers
Acme/dales
03.2001 - 12.2001
Floor manager
SPAR
10.1998 - 02.2001
Trainee manager / Branch manager
Ellerines furnishers
05.1995 - 09.1998
furniture retail - assesor - Certificate
through seta
MATRIC - High School Matric / Grade 12
Highschool Reynopark
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