MORNÉ VAN EMMENES

Responsible for leading the strategic marketing direction of Virseker, a proudly Afrikaans short-term insurance brand within the Telesure Investment Holdings portfolio of brands. Focused on revitalising brand positioning, driving growth through sharper consumer insight, distinctive creative development, and smarter media deployment to unlock sustainable market share growth in a highly competitive category.

• Responsible for the overall Commercial strategy and executional plan guided by the Insights & Analytics team, Revenue Growth Management team and activated by the Shopper Marketing team across Sub-Saharan Africa for the 3 categories KC operates in.
• Key Deliverables:
• Category Strategy formation & execution; Analytics & actionable insights from data sources; Shopper Strategy & execution; Pureplay Ecom strategy and sales; Revenue Growth Management strategy and implementation with customers, along with monthly Trade Promotion management
• 3 Direct Reports: A&I Lead, RGM Lead & Shopper Marketing & Ecom lead
• Total team: 13

• Lead a team of dynamic marketing leads across household brands Huggies, Baby Soft, Kleenex & Kotex, who's main aim was to develop and execute brand strategies that align Global Brand, Regional Brand and SSA commercial strategies
• Key Deliverables:
• Ideate and execute consumer driven innovation that enables profitable growth; Improve the perception of our brands through compelling brand interactions with consumers in relevant media touch points; Monitor performance of our brands in market and adjust DPSM fundamentals to ensure optimal performance; Monitor financial performance of our product portfolios linked to growth and profit KPIs; Stay abreast of category & consumer trends, and incorporate into annual and 3 year growth and innovation plans.
• 4 Direct Reports: 3 x Marketing Managers and Digital & Media Manager
• Total team: 11