SAP Power BI Advanced Excel Business Systems Analysis Dashboard Reporting Google Analytics SharePoint CRM Systems Microsoft 365 Power Platform I Excel (Advanced)
Monica Tshangana
Practitioner Communication & Marketing
George,WC
Work Preference
Summary
Senior Communication & Marketing Specialist leading integrated marketing, communication, and stakeholder engagement for higher education. Drives student recruitment campaigns, executive communications, and institutional events while using SAP and Power BI to inform reporting, budget coordination, and campaign decisions. Builds partnerships across schools, municipalities, government departments, and industry to strengthen reach and reputation.
Overview
3
3
Languages
26
26
years of professional experience
1
1
Certificate
Work History
Senior Communication & Marketing Specialist
Nelson Mandela University
05.2016 - Current
- Lead strategic marketing, communication and stakeholder engagement initiatives supporting institutional growth, student recruitment and corporate reputation.
- Develop and implement integrated marketing and communication strategies.
- Coordinate recruitment campaigns across multiple regions.
- Build strategic relationships with schools, municipalities, government departments and industry.
- Prepare executive reports using SAP-supported institutional systems.
- Analyse campaign performance using Power BI and institutional dashboards.
- Coordinate budgets, procurement requests and departmental expenditure.
- Manage large institutional events and stakeholder engagements.
- Produce executive communication, speeches and strategic publications.
- Coordinate digital communication campaigns.
- Support senior management through strategic planning initiatives.
- Increased regional student engagement by more than 30%.
- Successfully coordinated major institutional recruitment campaigns.
- Led the first post-pandemic graduation ceremony attended by more than 1,500 guests.
- Expanded institutional partnerships across the Southern Cape.
- Improved marketing reporting through evidence-based analytics.
External Marker
University of South Africa (UNISA)
03.2025 - 03.2026
- Supported undergraduate assessment and moderation activities.
- Conducted performance analysis and quality monitoring.
- Collaborated with academic coordinators and stakeholders.
- Supported continuous-improvement initiatives and academic quality assurance.
Acting Marketing Manager (Marketing, Innovation & Development)
South Cape TVET College
01.2009 - 04.2016
- (Commenced as Marketing and Communications Officer)
- Directed regional marketing operations while overseeing communication strategy, stakeholder management and operational planning across multiple campuses.
- Directed integrated marketing campaigns.
- Improved student recruitment pipeline.
- Coordinated regional outreach initiatives.
- Managed marketing staff.
- Established strategic partnerships.
- Strengthened institutional brand visibility.
- Prepared management reports for executive leadership.
Sales Consultant
Media House
01.2008 - 12.2008
- Sold advertising solutions.
- Managed key client portfolios.
- Built long-term customer relationships.
- Negotiated commercial advertising packages.
- Maintained revenue-generation targets.
- Achieved top sales performance.
- Expanded client portfolios.
- Developed strong customer retention relationships.
Assistant Branch Manager & Stock Controller
Bears Furniture
01.2001 - 12.2007
- (Started as Sales Representative)
- Responsible for branch operations, merchandising, procurement support and stock control.
- Inventory management
- Stock forecasting
- Procurement support
- Supplier liaison
- Sales reporting
- Branch administration
- Customer service
- Team supervision
- Increased branch revenue by more than 20%.
- Reduced stock losses.
- Improved inventory accuracy.
- Enhanced merchandising standards.
- Optimised operational efficiency.
Education
Master of Business Administration - Business Administration
University of Johannesburg
Johannesburg07-2024
Honours - Business Management
North-West University
North West 06-2021
Honours - Employee Relations
Nelson Mandela University
Gqeberha04-2024
Bachelor of Arts Communication Science - Management Practice
Unisa
George, South Africa 04.2001 -
Advanced Diploma - Management Practice
Nelson Mandela University
George, South Africa 04.2001 -
PhD - Business Management (International Business)
University of South Africa
South Africa12-2028
PhD - Marketing
Nelson Mandela University
Gqeberha07-2028
Skills
Strategic Marketing Management
Digital Marketing
Brand Management
Marketing Campaign Management
Market Research
Stakeholder Engagement
Corporate Communications
Project Coordination
Strategic Partnerships
Performance Reporting
Accomplishments
- 20+ years of professional experience.
- Extensive leadership across higher education and retail sectors.
- Strong procurement and operational support experience.
- Stock control and inventory management expertise.
- Marketing strategy development.
- Corporate communications leadership.
- Stakeholder relationship management.
- Data-driven decision-making.
- Business reporting and analytics.
- Cross-functional project management.
Timeline
External Marker
University of South Africa (UNISA)
03.2025 - 03.2026
Protocol & Business Etiquette - [Timeframe]
02-2021
Senior Communication & Marketing Specialist
Nelson Mandela University
05.2016 - Current
Acting Marketing Manager (Marketing, Innovation & Development)
South Cape TVET College
01.2009 - 04.2016
Sales Consultant
Media House
01.2008 - 12.2008
Bachelor of Arts Communication Science - Management Practice
Unisa
04.2001 -
Advanced Diploma - Management Practice
Nelson Mandela University
04.2001 -
Assistant Branch Manager & Stock Controller
Bears Furniture
01.2001 - 12.2007
Master of Business Administration - Business Administration
University of Johannesburg
Honours - Business Management
North-West University
Honours - Employee Relations
Nelson Mandela University
PhD - Business Management (International Business)
University of South Africa
PhD - Marketing
Nelson Mandela University
ADDITIONAL
- Other
- Valid Driver's Licence
PROFESSIONAL DEVELOPMENT
Currently enrolled in a Business Systems Analysis programme through the University of Cape Town, strengthening expertise in business process analysis, requirements gathering, systems improvement and data-informed decision-making. Supported by practical experience using SAP-supported systems, Power BI reporting, stakeholder engagement, operational reporting and research-based analytics within the higher education sector.egic Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Writing, Hiking; Abseiling; Community Engagement; Personal Development; Outdoor Adventure Activitie
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Valid driver's licence and available to work in George or Gauteng. Experienced in SAP-supported processes, Power BI reporting, stock management, stakeholder engagement and marketing operations. Currently completing Business Systems Analysis studies through the University of Cape Town to strengthen capabilities in process improvement, business requirements analysis and data-driven decision-making. Demonstrates a strong continuous-improvement mindset aligned with Toyota's Kaizen principles.
Certification
Protocol & Business Etiquette - [Timeframe]
Affiliations
- Doctoral Research Candidate – University of South Africa MBA Alumni – University of Johannesburg
Quote
Judge a man by his questions rather than his answers.
Voltaire
Software
Languages
English
Bilingual or Proficient (C2)
Interests
Business Process Improvement and Business Analysis; Marketing Analytics and Consumer Behaviour; SAP, Power BI and Data-Driven Decision-Making; Community and Stakeholder Engagement; Continuous Improvement (Kaizen Principles); Research and Innovation; Leadership Development; Hiking and Abseiling; Professional Networking; Lifelong Learning