Monica Nashed
Online Marketing Manager
Pretoria,Gauteng
Summary
Results-oriented professional with proven success in the development and implementation of business transformation and digital marketing strategies that generate double-digit revenue growth, expand business distribution networks, and maximise new client acquisition and retention. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
Work History
Online Sales & Marketing Manager
Dr Jacob’s Health Shoes
01.2020 - Current
- Project managed the company’s transition to e-commerce, overseeing the development of a website, social media presence (Facebook, Google, and Instagram), and e-commerce platform capabilities
- Took ownership of general business administration, customer support, and the fulfilment and distribution of orders across South Africa
- Overcame a near-fatal business challenge after the loss of the company’s traditional distribution network due to COVID-19 lockdown restrictions by transitioning the company to the digital marketplace
- Achieved 30% YOY revenue growth while maintaining healthy profit margins
- Cultivated a loyal client base by developing a following of over 11,000 across Facebook and Instagram; manage content creation, campaign design, content calendars, email/newsletter distribution, and engagement within the second year
- Designed, developed, and launched a new website and e-commerce platform responsible for 90% of overall company revenue; manage product listing, content updates, pricing, SEO, analytics, and sales promotions
- Expanded distribution to the entirety of South Africa by building relationships with logistics companies; ensured on-time delivery of shipments and adherence to quality standards and contractual obligations
- Strengthened brand loyalty and customer satisfaction through community management across social media sites and problem resolution via email and phone
- Guaranteed the accuracy of financial records related to sales and business expenses
- In 2023 worked closely with representatives from perspective sellers, have been featured on Onedayonly.co.za on a monthly basis and in collaboration with Avo by Nedbank.
Education
Copy-Editing Course - Copy-Editing
University of Cape Town
Cape Town, WC10.2022
Honour’s in Psychology -
SMU
Pretoria, GP01.2021
Bachelor of Arts -
University of Pretoria
Pretoria, GP01.2019
Medical Terminology -
University of Pretoria
Pretoria, GP01.2014
Skills
- Digital Marketing Planning and Strategies
- Organic and Non-Organic Growth
- Website and E-Commerce Management
- Social Media Marketing
- Data and Web Analytics
- SEO and PPC
- Content Management
- Community Engagement
- Campaign Management
- Data Analytics
- Partnership Development
- Digital Marketing
- Customer Acquisition
- Customer Relationship Management (CRM)
- Marketing Analytics
Timeline
Online Sales & Marketing Manager
Dr Jacob’s Health Shoes
01.2020 - Current
Copy-Editing Course - Copy-Editing
University of Cape Town
Honour’s in Psychology -
SMU
Bachelor of Arts -
University of Pretoria
Medical Terminology -
University of Pretoria
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