Mongapi Letsoalo
Social Media Marketing Specialist
Johannesburg
Summary
Adept at crafting targeted marketing strategies, I significantly enhanced online engagement and brand awareness for Vuladzindila. My expertise in strategy development and content scheduling, combined with a knack for fostering impactful partnerships, has consistently generated high-quality leads. This blend of analytical and interpersonal skills underscores my achievements in the marketing field.
Overview
18
18
years of professional experience
1
1
year of post-secondary education
Work History
Social Media Marketing Specialist
Vuladzindila CC
Johannesburg
01.2011 - Current
- Increased online engagement through the creation of compelling content tailored to target audiences by over 15%.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Boosted brand awareness by developing and implementing effective social media marketing strategies
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
Brand Repositioning
Vuladzindila CC
Johannesburg
02.2011 - Current
- Supported overall farm management with tasks such as fence repair, pasture management, and equipment maintenance as needed.
- Collaborated with team members to plan and execute efficient feeding schedules for optimal animal nutrition.
- Enhanced animal well-being through attentive care, proper feeding, and regular health checks.
- Utilized problem-solving skills to address unforeseen challenges in animal care or facility maintenance, ensuring minimal disruption to daily operations.
- Managed approximately 20 projects in a period of 2 years
Public Relations and Marketing
Vuladzindila
Johannesburg
01.2011 - Current
- Initiated successful partnerships with external agencies for public relations and marketing support, expanding reach and influence of corporate communications efforts.
- Provided training for 10 Junior staff members on best practices in public relations and marketing techniques.
- Coordinated fundraising, public relations and marketing activities for hockey team.
- Managed external agency partnerships for optimal results in public relations and marketing efforts.
Branding Manager
Telkom SA
Johannesburg
01.2007 - 11.2010
- Conducted thorough market research to identify new growth opportunities and areas for potential expansion.
- Mentored junior team members, fostering professional growth within the organization while contributing to a positive work environment.
- Streamlined internal processes to improve efficiency and strengthen overall brand strategy execution.
- Negotiated 5 advantageous partnerships that enhanced brand exposure and generated co-marketing opportunities.
- Leveraged customer feedback insights to make data-driven decisions regarding product improvements or enhancements.
- Created impactful sales presentations that showcased unique product offerings, ultimately driving revenue growth for the company.
- Developed comprehensive brand guidelines and trained employees on their proper use, upholding a consistent visual identity across all communications.
- Developed compelling visual and written content to effectively convey the brand message across multiple channels.
- Optimized digital marketing efforts by leveraging data analytics, leading to increased customer engagement and conversion rates.
- Championed corporate social responsibility initiatives aligned with company values, bolstering reputation among customers and industry peers alike.
Education
Bachelor of Arts - Marketing Management And Research
Pretoria University of Technology
Johannesburg, South Africa 01.2025 - 11.2025
Skills
Strategy development
Paid advertising
Content scheduling
Event promotion
Brand repositioning
Timeline
Bachelor of Arts - Marketing Management And Research
Pretoria University of Technology
01.2025 - 11.2025
Brand Repositioning
Vuladzindila CC
02.2011 - Current
Social Media Marketing Specialist
Vuladzindila CC
01.2011 - Current
Public Relations and Marketing
Vuladzindila
01.2011 - Current
Branding Manager
Telkom SA
01.2007 - 11.2010
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