Mokhele Mahlase

• Drive value and market share growth across route to market and Main on-con channels.
• Execute the commercial, marketing and order to customer strategy on behalf of DIAGEO South Africa.
• Ensure that revenue targets and key performance metrics are achieved across a customer base of 4000+ customers within Gauteng and Freestate Province.
• Create a commercially viable sales strategy for the region, which is tailored according to various channels and segments.
• Ensure sales revenue targets are achieved, without compromising agreed trading terms, through a successful execution of the underlying commercial strategy.
• Continually assess and review cost per call (cost to service) for each customer, in order to maximize efficiencies, reach and profitability.
• Collaborate with key account managers and customer marketing in developing and executing commercial strategies.
• Staying abreast with current trends and the overall competitive landscape whilst sharing key insights with DIAGEO stakeholders.
• Schedule customer visits to ensure that execution of merchandising is in accordance with planogram guidelines and channel strategies.
• Attend regional and national buying meetings with key customers and other buying groups as is necessary to deliver stated objectives and targets.
• Total headcount responsibility is currently 103
• Annual Sales Revenue for F20 was just short of R1billion despite trade restrictions.

• Recruiting, training, scheduling, mentoring, counseling, and disciplining employees in assigned areas.
• Communicating job expectations and planning / monitoring job contributions and compensation.
• Enforcing Policies and Procedures.
• Contributing regional sales information and recommendations to strategic plans and reviews.
• Completing action plans.
• Implementing production, productivity, quality, and customer-service standards.
• Resolving problems; auditing; analysing trends; recommending improvements and implementing change.
• Forecasting requirements, scheduling expenditures, analysing variances, initiating corrective actions.
• Establishing sales objectives with a sales plan and quota for districts in support of national objectives.
• Developing new business by mentoring Sales Managers and building rapport with key customers.

• Entrepreneurial Venture.
• This role was in place to implement my MBA case study.
• Developed a manufacturing facility to produce premium snacks for the tavern industry.
• Raised capital to meet business requirements.
• Created a route-to-market strategy for premium snack opportunities within the main market (informal).
• Recruited, trained and managed the production staff and the field sales force.
• Met and exceeded and financial objectives.
• Acquired over 300 customers within year 1.
• Sold business is 2016 to make a return into corporate.

• The objective was to guide sales teams in providing market driven differentiated service that builds sustainable competitiveness within clearly identified segments achieving growth in volumes sold; growth in market share and increased competitiveness.
• Key Outputs and accountability included: developed strategic business plans; compiled quarterly operational sales plans aligned to the 3 year business plan; developed an annual time and territory management plan; determined annual budget requirements; provided customers service excellence; provided merchandising and signage support; implemented national, regional and ad-hoc promotional activity; implemented customer call frequency; established sound business relationships; developed tailored service packages; achieved targeted sales volumes.
• Key achievements:.
• Selected for the leadership development programme.
• National Silver Award 2013.
• Turned declining markets into positive volume and market share growth.
• Ranked #1 sales team on the company scorecard in 2013 for 6 weeks.
• Exceed annual sales budget of R300m.

• Managed sales teams in various markets (Tshwane, Soweto, Vaal and Westrand).
• Built business relationships with liquor traders throughout Gauteng Province.
• Achieved volume and share targets within various sales channels in the designated territory.
• Represented a portfolio of brands including spirits, beer, cider and flavoured alcoholic beverages.
• The sales budget averaged R300m per annum Key achievements:.
• Achieved 3 regional awards and achieved the highest growth nationally.

• Key roles involved: supervising and directing retail store managers; achieving revenue and new business targets; providing excellent customer service; completing maintenance and repairs; resolving general queries; managing stock control; conducting store audits and implementing store promotions Responsible to upskill the sales force and subsequently manage the Johannesburg Territory Awarded the best performing sales team nationally, Dimention Data.
• Trained Call Centre Agents on: telephone etiquette; soft skills, technical & sales training.
• Launched the first ever outsourced Customer Care Call Centre for Vodacom South Africa.
• Accredited and America Online trainer.
• Awarded as the best trainer at America Online South Africa.

• Trained Call Centre Agents on: telephone etiquette; soft skills, technical & sales training

• Launched the first ever outsourced Customer Care Call Centre for Vodacom South Africa

• Accredited and America Online trainer

• Awarded as the best trainer at America Online South Africa