Mojalefa Mothudi
Media Strategist
Johannesburg,GP
Summary
Senior Marketing Strategist shapes cross-channel media strategy across paid, owned, and earned channels to turn client goals into measurable engagement and revenue growth. Leads senior stakeholder relationships from briefing through sign-off, expands account scope, and strengthens commercial outcomes Partners with multi-person teams to quality-check output and keep campaigns aligned to business objectives.
Overview
13
13
years of professional experience
Work History
Senior Marketing Strategist
UM
04.2024 - Current
- Served as senior strategic point of contact for Old Mutual client accounts, managing relationship from briefing to campaign sign-off and renewal.
- Lead cross-channel digital and media strategy across paid, owned and earned, translating client objectives into plans that delivered 45% lift in engagement metric.
- Boosted digital discounts from 8% to 23% annually.
- Increased digital discounts from 8% annually to 23% annually.
- Led and ensured quality of output from multi-person strategy team.
- Senior Marketing Strategist - UM | Apr 2024 - Current
Digital Lead
Spitfire Inbound
06.2021 - 03.2024
- Managed client relationships for portfolio of B2B/B2C accounts across SEO, paid media, content, CRM, and automation.
- Directed integrated customer journey strategy that improved qualified lead volume by 20% across the portfolio.
- Owned account retention and growth, leading to renewing & expanding contracts as well as annual billing by 45%.
- Developed business cases from technical website/CRM recommendations that secured client budget sign-off.
- Coordinated delivery resourcing for acquisition, conversion, and retention workstreams while mentoring junior strategists.
- Managed delivery resourcing across acquisition, conversion and retention workstreams as well as mentoring junior strategists.
Inbound Marketing Strategist
Spitfire Inbound
08.2017 - 05.2021
- Managed portfolio of SEO, paid media, content and inbound marketing activities for B2B and B2C clients, optimizing performance across channels.
- Created inbound marketing strategies that attracted, engaged and converted target audiences through search, content, email and website touchpoints.
- Managed a portfolio of SEO, paid media, content and inbound marketing activity across B2B and B2C clients.
- Planned and implemented marketing automation campaigns that supported lead nurturing, enhanced customer engagement and enabled sales.
- Developed content pillars and link-building strategies to improve organic visibility, topical authority and lead generation.
- Reported on marketing budget performance and ROI for corporate and JSE-listed clients, translating results into actionable optimisation plans.
Junior Digital Marketer
WSIOMS
05.2016 - 07.2017
- Managed paid media campaigns and reported on performance metrics, enhancing traffic, engagement, and conversion insights.
- Managed and reported on paid media campaigns, tracking performance across traffic, engagement and conversion metrics.
- Analyzed performance data to support campaign reporting, identifying opportunities to enhance visibility, traffic, and lead generation.
- Assisted in executing digital strategies across search, paid media, and website optimisation, contributing to overall campaign effectiveness.
- Built a strong foundation in performance-led digital marketing, campaign management and reporting.
- Junior Digital Marketer - WSIOMS | May 2016 - July 2017
Junior Strategist
House of Brave
01.2014 - 04.2016
- Contributed to brand and communication strategy development, defining brand positioning, differentiation, and tone of voice.
- Conducted competitor research, SWOT analysis and category reviews to inform strategic recommendations.
- Translated strategic direction into creative briefs, ensuring campaign ideas were linked to audience insight and brand objectives.
- Facilitated account management activities, ensuring alignment between client expectations and strategic delivery.
- Established a foundation in brand thinking, consumer insight, and persuasive communication, paving the way for deeper engagement in digital strategy.
- Junior Strategist — House of Brave | Jan 2014 – Apr 2016
Education
Diploma - Media Studies
Boston Media House
Johannesburg, South AfricaCertificate - Data Science & AI
MIT (via Great Learning)
MassachusettsBBA - Business Administration And Management
Henley Business School
Johannesburg, South Africa 05.2026 - Current
Skills
Client leadership & senior stakeholder management (up to CMO level)
Integrated media strategy: ATL, digital, audio & OOH
Commercial growth & trading negotiation
Cross-channel campaign architecture & measurement
CRM, marketing automation & audience segmentation
Account planning
Marketing analytics
Budget management
Business case development
New business pitching
Client retention strategy
Forecasting & budget planning
Timeline
BBA - Business Administration And Management
Henley Business School
05.2026 - Current
Senior Marketing Strategist
UM
04.2024 - Current
Digital Lead
Spitfire Inbound
06.2021 - 03.2024
Inbound Marketing Strategist
Spitfire Inbound
08.2017 - 05.2021
Junior Digital Marketer
WSIOMS
05.2016 - 07.2017
Junior Strategist
House of Brave
01.2014 - 04.2016
Diploma - Media Studies
Boston Media House
Certificate - Data Science & AI
MIT (via Great Learning)