South African by birth. Global citizen by nature. Award-winning Executive Producer, Marketing Production Manager, and Creative Operations Leader with 21+ years of experience delivering end-to-end entertainment marketing campaigns, premium television productions, streaming launches, and multi-platform content across Sub-Saharan Africa. Recognised for leading complex productions from concept through final delivery, managing integrated creative campaigns, AV production, experiential activations, asset delivery, localisation, agency partnerships, and cross-functional collaboration between marketing, publicity, production, media, social, and executive stakeholders. Headhunted to launch VUZU (MultiChoice/Canal+) and later Pulse Streaming (Econet) across 16 African markets, leading production operations, campaign execution, content strategy, partner management, localisation, and platform launches. Extensive experience delivering local and global entertainment formats including Idols SA & Nigeria, Miss SA, Metro FM Awards, Scorpion kings and friends, The Real Housewives of Johannesburg, Wife Swap, Marry Me Now, Love & Hip Hop SA, and numerous premium reality, documentary, and live entertainment productions. Known for balancing creative excellence with operational precision, I specialise in marketing production, creative operations, project management, campaign delivery, stakeholder engagement, vendor management, AV production, production planning, localisation, budget oversight, experiential marketing, integrated campaign execution, and scalable production systems. Silver Promax Award winner, NRTA Award recipient and two-time SAFTA nominee passionate about storytelling, innovation, operational excellence, and producing world-class entertainment experiences.
Hi, I’m
Mohube Rapodile
Marketing Production Executive | Executive Producer | Creative Operations
Johannesburg
Summary
Overview
4
Languages
18
years of professional experience
Work History
Mohube Media House
Founder | Executive Producer
03.2011 - Current
Job overview
- Lead end-to-end production management for premium entertainment campaigns, broadcast productions, digital content, branded entertainment, and experiential activations from creative development through final delivery.
- Managed production schedules for multiple concurrent campaigns, ensuring timely execution and alignment with overall project goals.
- Oversaw creative budgets and production operations, optimizing vendor management to maximize resource allocation.
- Led multidisciplinary teams across production, design, publicity, social media and marketing.
- Managed agency relationships and production partners.
- Delivered campaign assets on schedule and within budget.
- Coordinated creative approvals and stakeholder communication, streamlining feedback processes to enhance collaboration and project efficiency.
- Produced integrated campaigns across broadcast, digital, social and live experiences.
VUZU | Multichoice (Canal+)
Supervising Producer | Marketing Production
02.2008 - 02.2010
Job overview
- Managed launch campaign production.
- Led production of ATL and BTL marketing campaigns.
- Delivered integrated campaign assets.
- Worked with publicity and marketing teams.
- Managed agency relationships.
- Managed production budgets exceeding R25 million.
- Produced Channel O Awards.
- Led production teams to deliver high-quality content within deadlines.
- Streamlined workflows, enhancing collaboration among departments and improving efficiency.
- Oversaw budget management, ensuring projects remained within financial constraints.
- Mentored junior producers, fostering skill development and professional growth.
- Conducted regular performance reviews, providing constructive feedback to team members.
- Developed creative concepts and strategies for original programming and special projects.
Econet
Product Manager | Streaming Marketing & Production
03.2014 - 09.2016
Job overview
- Streaming launch
- Content localisation
- Production operations
- Stakeholder management
- Campaign delivery
- Platform rollout
- Conducted market research to identify customer needs and trends.
- Collaborated with engineering teams to ensure timely product delivery.
- Managed stakeholder communications to align project objectives and expectations.
- Analyzed user feedback to drive continuous improvement initiatives.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Prioritized roadmap in order to achieve product goals and metrics.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Drove innovation within product line, identifying and pursuing opportunities for new features and enhancements.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
Education
Rand Afrikaans UniversityJohannesburg
Bachelor of Arts from Audio Visual Production Management
University Overview
Rand Afrikaans UniversityJohannesburg
Associate of Arts from Sociology, Psychology, Media, and Writing
University Overview
Skills
Marketing Production Management
Creative Project Management
Campaign Production
Production Operations
End-to-End Production
Cross-functional Leadership
Agency Management
Vendor Management
Production Planning
AV Production
Localisation
Asset Delivery
Entertainment Marketing
Social Campaigns
Digital Campaigns
Experiential Marketing
OOH Campaigns
Radio Production
Budget Management
Production Scheduling
Stakeholder Engagement
Creative Operations
Streaming Platforms
Creative Development
Integrated Marketing
Global Campaign Management
Marketing Production
Campaign Management
Creative Operations
Project Management
AV Production
Production Planning
Cross-functional Leadership
Localisation
Asset Delivery
Experiential Marketing
Production Operations
Entertainment Marketing
Vendor Management
Agency Management
Budget Management
Integrated Campaigns
Stakeholder Engagement
Streaming Platforms
Creative Development
Content Production
Production Scheduling
CAREER DISTINCTIONS & INDUSTRY RECOGNITION
CAREER DISTINCTIONS & INDUSTRY RECOGNITION
- 21+ years of leadership across broadcast, streaming, digital, and live entertainment.
- Delivered 100+ hours of premium television and digital content across multiple genres.
- Managed production budgets exceeding R25 million.
- Led campaigns and productions across 16 African markets.
- Directed and localised internationally recognised entertainment formats.
- Built long-term partnerships with Netflix-calibre broadcasters, global brands, production houses, and creative agencies.
- Extensive experience leading cross-functional teams across production, marketing, publicity, digital, social, and creative operations.
Platforms & Brands
Platforms & Brands
- Netflix
- MultiChoice
- Canal+
- BET Africa
- SABC
- Econet
- Channel O
- Sony
- Universal
- Warner Bros
- ESPN
- NBA
- Media24
- Burnt Onion
- Sonia Mbele Films
Timeline
Product Manager | Streaming Marketing & Production
Econet
03.2014 - 09.2016
Founder | Executive Producer
Mohube Media House
03.2011 - Current
Supervising Producer | Marketing Production
VUZU | Multichoice (Canal+)
02.2008 - 02.2010
Rand Afrikaans University
Associate of Arts from Sociology, Psychology, Media, and Writing
Rand Afrikaans University
Bachelor of Arts from Audio Visual Production Management