MOCHAKI FLORA Mphahlele
Brand Manager/ RSM
Johannesburg
Summary
I am a strategic thinker with strong analytical and problem-solving skills, and a savvy for working in a dynamic team environment. Challenges of a dynamic vibrant working environment and pressure brings out the best strength in me. I am highly organized and motivated. I am innovative and my good interpersonal skills coupled with multi-tasking skills all lead me to deadlines. I also go the extra mile with my thirst for knowledge, while positively managing change. Adaptability and direct approach make it easy for me to fit in most environments. I possess good communication and interpersonal skills, a team player who is creative and practical. I'm currently seeking a new challenge which will utilize my meticulous attention to details, good interpersonal skills, innovation, strategic thinking, multi-tasking skills, negotiation skills, never giving up attitude and friendly, professional manner.
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Overview
17
17
years of professional experience
Work History
Brand Manager - Critical Care and Neurology
Dr.Reddy's Laboratories
04.2023 - Current
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed budgets to maximize brand reach and engagement for Critical Care 30 million ZAR Brands(Casfolred and Drymred)
- First to launch Multiple sclerosis medicine GLOMATIN (Fingolimod) and also first to onboard Patient Support Programme at Dr.Reddy's Laboratories (PTY) LTD
- Organized and delivered training sessions for new critical care sales force and 20 CNS sales force.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management e.g. DREAM PROJECT, CORPORATE CALENDER AND TRIUMPH PSP.
- Successfully negotiated contracts with vendors, securing favorable terms for the organization.
- Cultivated relationships with key stakeholders, vendors and industry KOL''s to create positive brand experiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched and identified new opportunities for product and brand development.
- Stakeholder management with new product launches
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Continually maintained and improved company's reputation and positive image by participating in Critical Care and Neurology Congresses.
- In a short period of 11 Months at Dr. Reddy's Laboratories (PTY) LTD, I'm managing 3 portfolios with 3 different therapeutic teams of 40 customer facing representatives. Critical Care (Caspofungin and Daptomycin), Neurology - Multiple Sclerosis new product launches (Fingolimod and Teriflunomide) and Primary Care (Montelukast and Pantoprazole), with a total of over 150 million ZAR turnover.
Brand Management Stretch Assignment
Sanofi Genzyme
06.2022 - 02.2023
- Launched AUBERIF, AUBAGIO (Teriflunomide clone) 52 million ZAR Brands
- Developed strategy and brand positioning through market brand plans for AUBERIF Launch.
- Developed brand forecasting including volume, value, pricing, market share, BOI and Operating expense targets.
- Created and executed product tactical plans within specific time frames.
- Delivered localized omnichannel plans and campaigns.
- Quantified brand growth whilst identifying any potential upside/risk through solid business cases and forecasting.
- Lead brand management cross functional team as project lead.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
National Clinical Science Associate
Sanofi Genzyme
07.2021 - 02.2023
- Launched an Infusion Disease Modifying Treatment for highly active relapsing forms of multiple sclerosis (MS) Lemtrada (Alemtuzumab), first immune reconstitution therapy in the Market, treatment cost of almost a million ZAR.
- Recognized, developed, established, maintained, and track relationships with Key Opinion Leaders (KOLs).
- Was the main point of contact between key clients and internal teams.
- Developed and implemented strategic business plans that increase the sales and uptake of Aubagio (Teriflunomide) and Lemtrada (Alemtuzumab) across key accounts nationally.
- Promoted and achieved assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales.
- Attended Neurology Congresses and participation to maximize ROI.
- Maintained relationships with customers to maximize sales opportunities.
- Analyzed customer data to identify trends and anticipate customer needs.
Clinical Science Associate
Sanofi Genzyme
01.2017 - 06.2021
- Launched Oral Disease Modifying Treatment for Multiple Sclerosis - AUBAGIO (teriflunomide).
- To promoted and achieved agreed franchise sales targets for both Private Sector and State Sector Sales.
- Attended Neurology Congresses and participation to maximize ROI.
- Developed strong client relationships through timely and thorough follow-up on inquiries and concerns.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Exceeded sales targets consistently by employing strategic selling techniques and building long-lasting relationships with clients.
- Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
Hybrid Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2015 - 12.2016
- Was the Hub between the Company and its Customers, both is Private and Public Sector - Facilitated Key accounts Management responsibilities with Pharmaceutical Depots.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Ritalin (Methylphenidate), Tegretol (Carbamazepine), Stalevo (Carbidopa/Levodopa/Entacapone)
- Acquired a thorough understanding of key customer needs and requirements
- Expanded the relationships with existing customers by continuously proposing solutions that meet their objectives.
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs).
- Was the main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales.
- Attended Congress attendance and participation to maximize ROI.
Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2013 - 01.2015
- Launched First Oral Disease Modifying Treatment for Multiple Sclerosis in the Country - (Gilenya (Fingolimod)- Promoted and achieved assigned goals with legal and regulatory guidelines.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Ritalin (Methylphenidate), Tegretol (Carbamazepine), Stalevo (Carbidopa/Levodopa/Entacapone).
- Recognize, develop, establish, maintain, and track relationships with Key Opinion Leaders (KOLs).
- Acting as the main point of contact between key clients and internal teams
- To promote and achieve assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales for Novartis Mature Brands.
- Evaluate Congress attendance and participation to maximize ROI.
Medical Sales Representative
Pfizer
01.2010 - 01.2013
- Launched Centrum Kids, Centrum Antioxidants, Centrum Materna and Centrum Omega 3.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Centrum, Centrum 50+, Caltrate Plus, Advil Colds and Flu, Advil Liquid Gels and Robaxin.
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs)and Pharmacies.
- Was main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines Private and Dispensing Doctors.
- Attended congresses to maximize ROI.
Sales Representative
Innovative Health Solutions (IHS) – Under Wyeth Pharmaceuticals
11.2009 - 06.2010
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs)and Pharmacies.
- Was the main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines Private and Dispensing Doctors
- Attended and participated in congresses to maximize ROI.
Sales Representative
Wyeth Pharmaceuticals
01.2008 - 01.2009
- Promoted All Wyeth Primary Care Products (Centrum, Centrum 50+, Caltrate Plus, Advil Colds and Flu, Advil Liquid Gels)
- Co- traveled with Representatives in their respective areas
- Completed the 12-Month learnership programme, both Theory and PracticalSs.
Trainee Account Manager
P3 Business Solutions
01.2007 - 01.2008
- Medical Aid Administration, Medical Aid Queries, Billing Accounts, Client Liaison, Customer Service, Pension Fund, Provident Fund, Retirement Annuity.
Education
MBA - Master of Business Administration
Regent Business School
Johannesburg 04.2001 -
Pharmaceutical Sales Representation Certificate, Marketing Code of Conduct, Communication, Anatomy, Physiology, Pharmacology, Pharmacodynamics, Selling Skills, Territory management, Clinical Trial information, Emotional Intelligence, Statistics, Product Management - undefined
Health Science Academy
BA (Hons) degree in Sport Science, Research Methodology, Human Movement Studies, Sport Science Practice, Exercise Science, Perceptual Motor Learning, Sport Psychology, Exercise Physiology, Functional Management, Statistics - undefined
University of Johannesburg
BA degree in Sport Psychology, Psychology, Interpersonal and Group Communication, Fundamental Communication Theory, Sport Psychology, Health Psychology, Therapeutic Psychology, Sport Management, Sport Massage - undefined
University of Johannesburg
Senior Certificate – Matric - undefined
S. J Van Der Merwe Technical High School
Skills
Certificates And Achievements
- 2022 - Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2021 - Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2020 – Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2019 - Franchise Award – Genzyme Overachiever Award – Sanofi Genzyme
- 2018 – Highest Market share, EI Growth and patient accrual on Aubagio – Sanofi Genzyme
- 2016 - Growth Hero Award – Novartis
- 2012 - Highest Contributing Territory Scripts Growth – Centrum Kids – Pfizer
- 2012 - Miss Baby Expo – Highest sales in hand sales – Pfizer
- 2012 - Highest Market Share Growth on Centrum – Pfizer
Personal Information
Date of Birth: 12/07/85
References
Will be provided on request
Timeline
Brand Manager - Critical Care and Neurology
Dr.Reddy's Laboratories
04.2023 - Current
Brand Management Stretch Assignment
Sanofi Genzyme
06.2022 - 02.2023
National Clinical Science Associate
Sanofi Genzyme
07.2021 - 02.2023
Clinical Science Associate
Sanofi Genzyme
01.2017 - 06.2021
Hybrid Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2015 - 12.2016
Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2013 - 01.2015
Medical Sales Representative
Pfizer
01.2010 - 01.2013
Sales Representative
Innovative Health Solutions (IHS) – Under Wyeth Pharmaceuticals
11.2009 - 06.2010
Sales Representative
Wyeth Pharmaceuticals
01.2008 - 01.2009
Trainee Account Manager
P3 Business Solutions
01.2007 - 01.2008
MBA - Master of Business Administration
Regent Business School
04.2001 -
Pharmaceutical Sales Representation Certificate, Marketing Code of Conduct, Communication, Anatomy, Physiology, Pharmacology, Pharmacodynamics, Selling Skills, Territory management, Clinical Trial information, Emotional Intelligence, Statistics, Product Management - undefined
Health Science Academy
BA (Hons) degree in Sport Science, Research Methodology, Human Movement Studies, Sport Science Practice, Exercise Science, Perceptual Motor Learning, Sport Psychology, Exercise Physiology, Functional Management, Statistics - undefined
University of Johannesburg
BA degree in Sport Psychology, Psychology, Interpersonal and Group Communication, Fundamental Communication Theory, Sport Psychology, Health Psychology, Therapeutic Psychology, Sport Management, Sport Massage - undefined
University of Johannesburg
Senior Certificate – Matric - undefined
S. J Van Der Merwe Technical High School
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