MOCHAKI FLORA Mphahlele
Brand Manager/ RSM
Johannesburg
Summary
I am a strategic thinker with strong analytical and problem-solving skills, and a savvy for working in a dynamic team environment. Challenges of a dynamic vibrant working environment and pressure brings out the best strength in me. I am highly organized and motivated. I am innovative and my good interpersonal skills coupled with multi-tasking skills all lead me to deadlines. I also go the extra mile with my thirst for knowledge, while positively managing change. Adaptability and direct approach make it easy for me to fit in most environments. I possess good communication and interpersonal skills, a team player who is creative and practical. I'm currently seeking a new challenge which will utilize my meticulous attention to details, good interpersonal skills, innovation, strategic thinking, multi-tasking skills, negotiation skills, never giving up attitude and friendly, professional manner.
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Overview
17
17
years of professional experience
Work History
Brand Manager - Critical Care and Neurology
Dr.Reddy's Laboratories
04.2023 - Current
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed budgets to maximize brand reach and engagement for Critical Care 30 million ZAR Brands(Casfolred and Drymred)
- First to launch Multiple sclerosis medicine GLOMATIN (Fingolimod) and also first to onboard Patient Support Programme at Dr.Reddy's Laboratories (PTY) LTD
- Organized and delivered training sessions for new critical care sales force and 20 CNS sales force.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management e.g. DREAM PROJECT, CORPORATE CALENDER AND TRIUMPH PSP.
- Successfully negotiated contracts with vendors, securing favorable terms for the organization.
- Cultivated relationships with key stakeholders, vendors and industry KOL''s to create positive brand experiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched and identified new opportunities for product and brand development.
- Stakeholder management with new product launches
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Continually maintained and improved company's reputation and positive image by participating in Critical Care and Neurology Congresses.
- In a short period of 11 Months at Dr. Reddy's Laboratories (PTY) LTD, I'm managing 3 portfolios with 3 different therapeutic teams of 40 customer facing representatives. Critical Care (Caspofungin and Daptomycin), Neurology - Multiple Sclerosis new product launches (Fingolimod and Teriflunomide) and Primary Care (Montelukast and Pantoprazole), with a total of over 150 million ZAR turnover.
Brand Management Stretch Assignment
Sanofi Genzyme
06.2022 - 02.2023
- Launched AUBERIF, AUBAGIO (Teriflunomide clone) 52 million ZAR Brands
- Developed strategy and brand positioning through market brand plans for AUBERIF Launch.
- Developed brand forecasting including volume, value, pricing, market share, BOI and Operating expense targets.
- Created and executed product tactical plans within specific time frames.
- Delivered localized omnichannel plans and campaigns.
- Quantified brand growth whilst identifying any potential upside/risk through solid business cases and forecasting.
- Lead brand management cross functional team as project lead.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
National Clinical Science Associate
Sanofi Genzyme
07.2021 - 02.2023
- Launched an Infusion Disease Modifying Treatment for highly active relapsing forms of multiple sclerosis (MS) Lemtrada (Alemtuzumab), first immune reconstitution therapy in the Market, treatment cost of almost a million ZAR.
- Recognized, developed, established, maintained, and track relationships with Key Opinion Leaders (KOLs).
- Was the main point of contact between key clients and internal teams.
- Developed and implemented strategic business plans that increase the sales and uptake of Aubagio (Teriflunomide) and Lemtrada (Alemtuzumab) across key accounts nationally.
- Promoted and achieved assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales.
- Attended Neurology Congresses and participation to maximize ROI.
- Maintained relationships with customers to maximize sales opportunities.
- Analyzed customer data to identify trends and anticipate customer needs.
Clinical Science Associate
Sanofi Genzyme
01.2017 - 06.2021
- Launched Oral Disease Modifying Treatment for Multiple Sclerosis - AUBAGIO (teriflunomide).
- To promoted and achieved agreed franchise sales targets for both Private Sector and State Sector Sales.
- Attended Neurology Congresses and participation to maximize ROI.
- Developed strong client relationships through timely and thorough follow-up on inquiries and concerns.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Exceeded sales targets consistently by employing strategic selling techniques and building long-lasting relationships with clients.
- Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
Hybrid Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2015 - 12.2016
- Was the Hub between the Company and its Customers, both is Private and Public Sector - Facilitated Key accounts Management responsibilities with Pharmaceutical Depots.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Ritalin (Methylphenidate), Tegretol (Carbamazepine), Stalevo (Carbidopa/Levodopa/Entacapone)
- Acquired a thorough understanding of key customer needs and requirements
- Expanded the relationships with existing customers by continuously proposing solutions that meet their objectives.
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs).
- Was the main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales.
- Attended Congress attendance and participation to maximize ROI.
Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2013 - 01.2015
- Launched First Oral Disease Modifying Treatment for Multiple Sclerosis in the Country - (Gilenya (Fingolimod)- Promoted and achieved assigned goals with legal and regulatory guidelines.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Ritalin (Methylphenidate), Tegretol (Carbamazepine), Stalevo (Carbidopa/Levodopa/Entacapone).
- Recognize, develop, establish, maintain, and track relationships with Key Opinion Leaders (KOLs).
- Acting as the main point of contact between key clients and internal teams
- To promote and achieve assigned goals with legal and regulatory guidelines for both Private Sector and State Sector Sales for Novartis Mature Brands.
- Evaluate Congress attendance and participation to maximize ROI.
Medical Sales Representative
Pfizer
01.2010 - 01.2013
- Launched Centrum Kids, Centrum Antioxidants, Centrum Materna and Centrum Omega 3.
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines for Centrum, Centrum 50+, Caltrate Plus, Advil Colds and Flu, Advil Liquid Gels and Robaxin.
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs)and Pharmacies.
- Was main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines Private and Dispensing Doctors.
- Attended congresses to maximize ROI.
Sales Representative
Innovative Health Solutions (IHS) – Under Wyeth Pharmaceuticals
11.2009 - 06.2010
- Promoted and achieved assigned company sales targets with legal and regulatory guidelines
- Recognized, developed, established, maintained, and tracked relationships with Key Opinion Leaders (KOLs)and Pharmacies.
- Was the main point of contact between key clients and internal teams.
- Promoted and achieved assigned goals with legal and regulatory guidelines Private and Dispensing Doctors
- Attended and participated in congresses to maximize ROI.
Sales Representative
Wyeth Pharmaceuticals
01.2008 - 01.2009
- Promoted All Wyeth Primary Care Products (Centrum, Centrum 50+, Caltrate Plus, Advil Colds and Flu, Advil Liquid Gels)
- Co- traveled with Representatives in their respective areas
- Completed the 12-Month learnership programme, both Theory and PracticalSs.
Trainee Account Manager
P3 Business Solutions
01.2007 - 01.2008
- Medical Aid Administration, Medical Aid Queries, Billing Accounts, Client Liaison, Customer Service, Pension Fund, Provident Fund, Retirement Annuity.
Education
MBA - Master of Business Administration
Regent Business School
Johannesburg 04.2001 -
Pharmaceutical Sales Representation Certificate, Marketing Code of Conduct, Communication, Anatomy, Physiology, Pharmacology, Pharmacodynamics, Selling Skills, Territory management, Clinical Trial information, Emotional Intelligence, Statistics, Product Management - undefined
Health Science Academy
BA (Hons) degree in Sport Science, Research Methodology, Human Movement Studies, Sport Science Practice, Exercise Science, Perceptual Motor Learning, Sport Psychology, Exercise Physiology, Functional Management, Statistics - undefined
University of Johannesburg
BA degree in Sport Psychology, Psychology, Interpersonal and Group Communication, Fundamental Communication Theory, Sport Psychology, Health Psychology, Therapeutic Psychology, Sport Management, Sport Massage - undefined
University of Johannesburg
Senior Certificate – Matric - undefined
S. J Van Der Merwe Technical High School
Skills
Market Analysis and Brand Positioning
Budget Development and Margin Monitoring
Territory Planning and Event Coordination
Product Management and Strategy Development
Marketing Expertise and Support
Brand Strategy and Campaign Planning
Certificates And Achievements
- 2022 - Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2021 - Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2020 – Specialty Multiple Sclerosis CSA of the year - Sanofi Genzyme
- 2019 - Franchise Award – Genzyme Overachiever Award – Sanofi Genzyme
- 2018 – Highest Market share, EI Growth and patient accrual on Aubagio – Sanofi Genzyme
- 2016 - Growth Hero Award – Novartis
- 2012 - Highest Contributing Territory Scripts Growth – Centrum Kids – Pfizer
- 2012 - Miss Baby Expo – Highest sales in hand sales – Pfizer
- 2012 - Highest Market Share Growth on Centrum – Pfizer
Personal Information
Date of Birth: 12/07/85
References
Will be provided on request
Timeline
Brand Manager - Critical Care and Neurology
Dr.Reddy's Laboratories
04.2023 - Current
Brand Management Stretch Assignment
Sanofi Genzyme
06.2022 - 02.2023
National Clinical Science Associate
Sanofi Genzyme
07.2021 - 02.2023
Clinical Science Associate
Sanofi Genzyme
01.2017 - 06.2021
Hybrid Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2015 - 12.2016
Specialist Medical Representative Public Sector and Private Sector
Novartis
01.2013 - 01.2015
Medical Sales Representative
Pfizer
01.2010 - 01.2013
Sales Representative
Innovative Health Solutions (IHS) – Under Wyeth Pharmaceuticals
11.2009 - 06.2010
Sales Representative
Wyeth Pharmaceuticals
01.2008 - 01.2009
Trainee Account Manager
P3 Business Solutions
01.2007 - 01.2008
MBA - Master of Business Administration
Regent Business School
04.2001 -
Pharmaceutical Sales Representation Certificate, Marketing Code of Conduct, Communication, Anatomy, Physiology, Pharmacology, Pharmacodynamics, Selling Skills, Territory management, Clinical Trial information, Emotional Intelligence, Statistics, Product Management - undefined
Health Science Academy
BA (Hons) degree in Sport Science, Research Methodology, Human Movement Studies, Sport Science Practice, Exercise Science, Perceptual Motor Learning, Sport Psychology, Exercise Physiology, Functional Management, Statistics - undefined
University of Johannesburg
BA degree in Sport Psychology, Psychology, Interpersonal and Group Communication, Fundamental Communication Theory, Sport Psychology, Health Psychology, Therapeutic Psychology, Sport Management, Sport Massage - undefined
University of Johannesburg
Senior Certificate – Matric - undefined
S. J Van Der Merwe Technical High School