Social Media Manager and Junior Strategist with over three years of experience in social media, creative strategy, brand strategy and brand management.
Hi, I’m
Moagi Khoele
Junior Strategist/Social Media Manager
Fourways,GP
Summary
Overview
3
years of professional experience
4
years of post-secondary education
Work History
Soulproviders Collective
Social Media Manager / Junior Strategist
05.2024 - Current
Job overview
- Spearhead end-to-end social media management, overseeing content creation, scheduling, and performance tracking for multiple client accounts.
- Develop and execute innovative digital strategies that increase brand awareness and engagement by leveraging market trends and consumer insights.
- Craft high-quality, creative copy tailored to target audiences, resulting in improved click-through rates and follower growth.
- Conduct in-depth research to inform campaign strategies, competitor analysis, and audience segmentation.
- Compile detailed performance reports using analytics tools, presenting actionable insights to stakeholders to refine marketing efforts.
Soulproviders Collective
Social Media Intern
05.2023 - 04.2024
Job overview
- Managed social media accounts for a portfolio of clients, growing organic reach through strategic content planning and execution.
- Authored engaging and brand-consistent copy for posts, ads, and newsletters, enhancing audience interaction and loyalty.
- Collaborated with creative and strategy teams to align social media efforts with broader marketing objectives.
- Monitored campaign performance metrics, optimizing content in real-time to maximize ROI.
Barron
Marketing Assistant
10.2022 - 04.2023
Job overview
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Created engaging content for Facebook, and Instagram.
- Boosted sales performance by assisting in the creation of marketing materials such as brochures and product sheets.
- Planned and executed company internal and external events.
Everything SA Music
Social Media and Events Intern
01.2022 - 09.2022
Job overview
- Supported planning, communications and scheduling of events.
- Content development and schedule management.
- Supported team members in troubleshooting social media challenges.
- Assisted in budget monitoring and expense tracking for optimal financial management during events.
Education
Tshwane University of Technology
Diploma from Marketing
01.2018 - 12.2021
University Overview
- Graduated with a comprehensive understanding of marketing principles, consumer behavior, and digital strategies.
- Represented the university as a member of the Tshwane University of Technology Chess Team, demonstrating discipline, strategic thinking, and teamwork.
Skills
Social Media Management
Digital Marketing
Social media strategy
Market research
Social media copywriting
Analytics and reporting
Audience analysis
Content strategy
Paid advertising
Marketing analytics
Awards
Awards
Assegai Awards, Bronze, "A Mitsu for Every" automotive campaignTimeline
Social Media Manager / Junior Strategist
Soulproviders Collective
05.2024 - Current
Social Media Intern
Soulproviders Collective
05.2023 - 04.2024
Marketing Assistant
Barron
10.2022 - 04.2023
Social Media and Events Intern
Everything SA Music
01.2022 - 09.2022
Tshwane University of Technology
Diploma from Marketing
01.2018 - 12.2021