Minikazi Linganisa
Marketing Manager
Johannesburg,Gauteng
Summary
Dynamic professional in sales, marketing, and procurement with 17 years of industry experience and 22 years of business leadership. Expertise in launching new ventures and executing go-to-market plans, with proficiency in engaging with executive leadership. Results-oriented negotiator with a history of managing substantial budgets over R1.5 billion annually and building robust stakeholder relationships. Well-traveled across 6 continents, 18 countries, and over 100 cities, bringing a diverse perspective to business operations.
Overview
29
29
years of professional experience
7
7
Languages
Work History
Business Owner
Skinqothetics
01.2021 - 11.2024
- Formulated detailed business plans that supported sustainable growth objectives. Designed impactful social media strategies to strengthen online presence. Supervised e-commerce activities, driving increased revenue streams. Planned and executed photo shoots and events to elevate brand awareness. Managed PR efforts and negotiated sponsorships to enhance visibility. Implemented effective influencer strategies to engage diverse audiences. Controlled budget allocations for improved financial performance. Coordinated international sourcing initiatives to enhance supply chain effectiveness.
Consultant
Zahara House of Fashion
01.2021 - 01.2024
- Executed digital marketing strategies to enhance e-commerce sales performance. Coordinated photo shoots and events to promote brand visibility and engagement. Managed public relations initiatives and sponsorships to foster partnerships. Led operations and business development activities to drive revenue growth. Oversaw budget management to ensure optimal allocation of resources. Provided fashion consulting and styling services for diverse clientele. Facilitated international sourcing to expand product offerings and improve supply chain efficiency. Handled HR and administrative tasks to support team operations.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
Consultant
Zahi Trading Group
01.2015 - 01.2020
- Directed digital marketing initiatives to enhance brand visibility and engagement. Executed business development strategies to drive growth and increase market share. Managed comprehensive marketing campaigns to support sales objectives and boost revenue. Oversaw budget allocations to maximize resource utilization across projects. Coordinated imports and exports to streamline supply chain operations. Led full procurement functions, ensuring cost-effective sourcing and vendor management. Facilitated tendering processes to secure competitive contracts and partnerships. Administered accounts management to maintain client relationships and satisfaction.
- Strategy Development & Execution, Business Planning, Financial Management, Fundamental Accounting, Promotions & Event Coordination, Brand Activations, Public Relations & Sponsorship Management, Market Research, Event Management, Trade Show Coordination, Digital Marketing Strategies, Below-the-Line Advertising, Above-the-Line Advertising, Through-the-Line Advertising.
- Executed direct marketing strategies to enhance eCommerce media presence. Managed procurement processes and sourcing initiatives for efficient operations. Oversaw import and export activities to ensure compliance and optimize logistics. Directed project management efforts to drive successful outcomes for medium-sized company. Led operations of small, medium, and micro enterprises to maximize productivity. Developed and implemented marketing campaigns to increase brand visibility. Streamlined supply chain processes to reduce costs and improve efficiency. Facilitated cross-functional collaboration to support organizational goals.
Commodity Manager: Sales & Marketing
MTN South Africa
01.2012 - 01.2015
- Oversaw R1.5 billion in Marketing, Sales & Product budgets.
- Established and executed Procurement Strategy for three departments.
- Involved in forecasting, planning, development, and budget review.
- Executed comprehensive procurement functions, selecting all suppliers for PR, events, activations, research, sponsorships, digital marketing, and product.
- Deliver and showcase presentations at EXCO level.
Channel Marketing Manager: Retail + Mass & Emerging Markets
MTN South Africa
01.2011 - 01.2012
- Optimized marketing budgets through careful analysis of campaign performance data and return on investment calculations.
- Conducted regular market research to identify trends, opportunities, and challenges within the channel landscape.
- Increased channel partner satisfaction by developing and executing tailored marketing strategies.
- Streamlined communication with channel partners, leading to stronger relationships and increased sales.
Franchise Owner
Virgin SPA South Africa
01.2009 - 01.2011
- Developed comprehensive marketing campaigns to increase sales and attract new clients. Orchestrated monthly promotional events, enhancing customer interaction and loyalty. Directed business development efforts, forging strategic partnerships within the corporate sector. Managed PR activities, cultivating strong relationships with media outlets. Administered operations, optimizing processes while adhering to budget limitations. Performed market research to evaluate industry trends and competitor positioning. Created and managed project budgets, ensuring prudent financial management. Facilitated HR-related tasks and administrative support for organizational efficiency.
Channel Marketing Manager
Virgin Mobile
01.2007 - 01.2009
- Marketing Strategy & implementation, retail activations, competitor analysis, BTL, ATL & TTL advertising campaigns, present performance reports to management, channel management, events, PR, sponsorships, research, staff management.
Marketing Consultant (SMME's)
ABSA Group Marketing
01.2006 - 01.2007
- Design and launch targeted marketing initiatives.
- Lead all promotional efforts pertaining to lending products.
- Facilitate competitor intelligence research to identify industry trends and opportunities.
- Administer advertising and promotional campaigns.
- Measure and track product performance in competitive market environment.
- Facilitate, oversee exhibitions focused on SMMEs.
- Coordinate management of sponsorship resources, advertising campaigns, research activities, and media outreach.
Marketing Consultant
Hewlerd Packard
01.2005 - 01.2006
- Planned and executed retail trade exhibitions, increasing audience interaction and brand exposure. Oversaw trade marketing initiatives, focusing on effective promotional activities. Facilitated comprehensive brand reviews to evaluate performance metrics. Managed PR and communications strategies to elevate overall brand presence.
- Executed comprehensive advertising strategies for channel, driving audience growth. Analyzed competitors to assess positioning and inform marketing tactics. Facilitated events that increased viewer interaction and strengthened community ties. Delivered reports and presentations to management, highlighting performance metrics and insights.
Channel Marketing Manager
Cell C
01.2002 - 01.2005
- Directed impactful product launches within channel, elevating awareness and stimulating interest among prospective customers.
- Elevate brand presence within channel by crafting targeted marketing resources and campaigns.
- Coordinated with sales teams to ensure uniform messaging and integration of marketing initiatives.
- Assessed competitor movements within channel landscape to guide strategic choices and uphold competitive edge.
Assistant Brand Manager
Whirlpool South Africa
01.2000 - 01.2002
- Coordinated market and brand share research, completed weekly competitor analysis, managed new product mark-ups, revised prices, assessed data, and communicated monthly news clippings to Executives and Managers.
- Performed trade visits, organized retail events, and led product launches.
Marketing Assistant
Rennies Travel
01.1996 - 01.2000
- Supported Marketing, PR, and Research Managers in administrative tasks and customer profile segmentation. Updated Intranet and company website to enhance user experience. Compiled and produced internal newsletters to communicate key updates. Conducted customer surveys to gather insights for strategic decision-making. Assisted in organizing events and advertising campaigns to promote brand visibility. Generated reports to track performance metrics and inform stakeholders.
Education
Beauty - Beauty & Aesthetics
Aesthetic Laser Academy
12.2021
Supply Chain Management - undefined
MTN Group
12.2011
Bachelors Degree - Marketing
University of South Africa
South Africa 01.2009
Marketing Management - Marketing
Institute of Marketing Management
South Africa 01.2000
Travel & Tourism - Travel & Tourism
Travel Training Institute
South Africa 07.1996
Skills
Organizational and communication
Presentation and negotiation
Outcome-driven approach
Stakeholder engagement
Analytical thinker
Team management
Project management
Decision-making skills Critical thinking Analytical reasoning
Business acumen
Timeline
Business Owner
Skinqothetics
01.2021 - 11.2024
Consultant
Zahara House of Fashion
01.2021 - 01.2024
Consultant
Zahi Trading Group
01.2015 - 01.2020
Commodity Manager: Sales & Marketing
MTN South Africa
01.2012 - 01.2015
Channel Marketing Manager: Retail + Mass & Emerging Markets
MTN South Africa
01.2011 - 01.2012
Franchise Owner
Virgin SPA South Africa
01.2009 - 01.2011
Channel Marketing Manager
Virgin Mobile
01.2007 - 01.2009
Marketing Consultant (SMME's)
ABSA Group Marketing
01.2006 - 01.2007
Marketing Consultant
Hewlerd Packard
01.2005 - 01.2006
Channel Marketing Manager
Cell C
01.2002 - 01.2005
Assistant Brand Manager
Whirlpool South Africa
01.2000 - 01.2002
Marketing Assistant
Rennies Travel
01.1996 - 01.2000
Beauty - Beauty & Aesthetics
Aesthetic Laser Academy
Supply Chain Management - undefined
MTN Group
Bachelors Degree - Marketing
University of South Africa
Marketing Management - Marketing
Institute of Marketing Management
Travel & Tourism - Travel & Tourism
Travel Training Institute