Minenhle Dlamini
BRAND MANAGER
Sandton
Summary
Results-driven Brand Manager with a proven track record in developing and executing successful marketing plans and brand strategies. Utilizing customer insights, able to craft creative strategies that drive customer loyalty and enhance brand recognition. Keen understanding of market trends and consumer behavior, consistently delivering impactful campaigns that resonate with target audiences and achieve measurable results. Innovative Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Brand Manager
Yum! Brands Inc. KFC
Bryanston
10.2024 - Current
- Developed and executed 3 branding campaigns, enhancing brand recognition and engagement nationally with 360 support.
- Analyzed competitors to emphasize unique selling points and strengthen differentiation.
- Managed budgets across 2 lead portfolio's efficiently, maximizing ROI in marketing initiatives.
- Presented progress to leadership, securing continued support for key objectives.
- Collaborated across teams to ensure cohesive product launches and marketing efforts.
Assistant Brand Manager
Yum! Brands Inc. KFC
Bryanston
11.2022 - 09.2024
- Measured campaign effectiveness, conducted market research, and supported product innovation.
- Developed and executed over 20 bold Branded Retail campaigns nationally with 360 support
- Developed packaging, boosted brand awareness, and enhanced competitive positioning.
- Streamlined product launches with cross-functional coordination.
- Provided sales support and contributed to annual planning for revenue and market goals.
- Managed budgets and identified new growth opportunities.
CRM Loyalty Manager
Tigerbrands
Bryanston
03.2022 - 11.2022
- Developed customized reports for accurate sales forecasting and performance tracking.
- Leveraged CRM data insights to support strategic decisions and company growth.
- Core team of first brand e-commerce store.
- Increased CRM adoption through process optimization and team training across 5 brands
- Partnered with sales, finance, and operations to streamline processes.
- Implemented customer support and engagement strategies to boost retention and satisfaction.
Digital Assistant Brand Manager Purity
Tigerbrands
Bryanston
01.2022 - 11.2022
- Optimized online campaigns using data-driven strategies and A/B testing.
- Led digital tool training to improve team efficiency.
- Analyzed competitors and market trends for growth opportunities.
- Ensured brand consistency across digital channels and social media.
- Assisted with e-commerce development and managed campaign budgets for ROI.
- Lead for medicinal product launches
Marketing Management Trainee
Tigerbrands
Cape Town
01.2020 - 12.2021
- Boosted team productivity through training on marketing trends and techniques.
- Support lead for company's first e-commerce Takealot store
- Increased brand awareness and captured new customers with targeted campaigns and optimized strategies.
- Developed high-quality creative assets in collaboration with design and media teams.
- Conducted market research to identify new opportunities, driving digital campaign success.
- Documented project progress and innovated new approaches based on industry trends.
Education
Bachelor of Science - Marketing And Economics
University of Cape Town
Cape Town, South Africa 02.2014 - 12.2019
Skills
Brand strategy
Problem-solving abilities
Marketing campaigns
Analytics reporting
Brand-building strategies
Advertising expertise
Brand positioning
Brand strategy
Certification
2019-University of Cape Town Property Development and Investment
Rates
Digital & Social Media R200-R300p/h
Marketing Strategy Rate R300- R600p/h
*Custom work is subject to quote post full project scoping
Timeline
Brand Manager
Yum! Brands Inc. KFC
10.2024 - Current
Assistant Brand Manager
Yum! Brands Inc. KFC
11.2022 - 09.2024
CRM Loyalty Manager
Tigerbrands
03.2022 - 11.2022
Digital Assistant Brand Manager Purity
Tigerbrands
01.2022 - 11.2022
Marketing Management Trainee
Tigerbrands
01.2020 - 12.2021
Bachelor of Science - Marketing And Economics
University of Cape Town
02.2014 - 12.2019