I am a seasoned content and copywriter with a penchant for crafting narratives that resonate across diverse industries, from healthcare to energy. My most recent professional roles have focused on honing the language of leadership and strategic communication, producing a variety of content formats that articulate complex narratives in clients’ unique voices, tones, and styles. In a world saturated with information, I offer clarity. I'm also a published music composer and artist, and a budding AI-aficionado.
Hi, I’m
Michael Whyle
Senior Content Writer
Cape Town
Summary
Overview
16
years of professional experience
Work History
Alkemi CollectiveCape Town
Senior Content Writer
01.2023 - Current
Job overview
- Responsible for producing a vast array of content; assisting with copy across every content format, from reports, executive profiles, pitches, proposals, and thought leadership op-eds, to website copy, internal emailers and blog posts, and light-hearted lifestyle pieces.
- Played a vital role in aligning content with digital strategies, enhancing engagement and reach
- Conducted research to underpin compelling narratives that elevate our clients' brand voice
- Collaborated with the creative team to develop integrated PR campaigns.
MindShift Communications
Writer and Editor
01.2017 - 01.2022
Job overview
- Produced high-quality written content for diverse clients, specialising in thought leadership and reports
- Demonstrated skills in SEO and social media, enhancing brand reach and engagement
- Contributed to the writing and editing of corporate and NPO websites.
AWARD, Association of Water and Rural Development
Writer & Database Consultant
01.2013 - 01.2017
Job overview
- Managed stakeholder databases and delivered data-driven presentations and reports
- Generated insightful content to further the mission and objectives of the NGO.
Grocott's Mail Online
New Media Assistant Editor
01.2010 - 01.2013
Job overview
- Served as a pivotal figure in the leadership team of South Africa's oldest independent newspaper, focusing on online marketing and content development
- Mentored media staff and students, enriching their skills in writing, editing, and digital communications
- Conducted data analytics to drive strategic decisions, enhancing the publication's digital footprint.
Rhodes University Communications Division
Writer & Reporter
01.2010 - 01.2012
Job overview
- Covered a variety of cultural, academic, and community events in a high-pressure academic environment
- Produced compelling reports and features that enriched the university's internal and external communications.
Bargain Books
Deputy Manager
01.2009 - 01.2010
Job overview
- Managed daily operations, from sales and book clubs to merchandise receiving and cash-ups, ensuring seamless workflow
- Acted as a liaison between management and staff, fostering a conducive work environment and promoting operational efficiency.
Books
Bookseller
01.2008 - 01.2009
Job overview
- Assisted customers in book selections, offering insightful recommendations that increased sales and customer satisfaction
- Managed inventory, ensuring optimal stock levels and order accuracy.
Education
Rhodes University
Bachelor of Arts
University Overview
Codecademy
No Degree from Python 3 Course
04.2001
University Overview
Yoast Online SEO Academy
from SEO Certificate
University Overview
Grocott's Mail Independent Newspaper Makhanda
from Citizen Journalism Course
University Overview
Coursera.orgOnline
from Sound Design And Audio Engineering
University Overview
Skills
Content Strategyundefined
Accomplishments
Accomplishments
- In addition to my core competencies, I have ventured into the worlds of music and art
- My music compositions have been published on international record labels and aired on 5FM radio
- My AI-generated art has been featured by international NGOs and online publications
- Additional Competencies
- Effective Time Management: Skilled at balancing multiple tasks and deadlines
- Innovation: Continuously looking to optimise processes and improve outcomes
- Accountability: Consistently accountable for the quality and timeliness of my work.
Additional Competencies
Additional Competencies
- Effective Time Management: Skilled at balancing multiple tasks and deadlines.
- Innovation: Continuously looking to optimise processes and improve outcomes.
- Accountability: Consistently accountable for the quality and timeliness of my work.
Creative Pursuits
Creative Pursuits
In addition to my core competencies, I have ventured into the worlds of music and art. In 2022, two of my songs have been published on an international record label. Two others were aired on national youth music radio station 5fm in 2018. My AI-augmented digital art has been featured by an international NGO, as well as in an online publication -Mirroir Magazine.
Timeline
Senior Content Writer
Alkemi Collective
01.2023 - Current
Writer and Editor
MindShift Communications
01.2017 - 01.2022
Writer & Database Consultant
AWARD, Association of Water and Rural Development
01.2013 - 01.2017
New Media Assistant Editor
Grocott's Mail Online
01.2010 - 01.2013
Writer & Reporter
Rhodes University Communications Division
01.2010 - 01.2012
Deputy Manager
Bargain Books
01.2009 - 01.2010
Bookseller
Books
01.2008 - 01.2009
Codecademy
No Degree from Python 3 Course
04.2001
Rhodes University
Bachelor of Arts
Yoast Online SEO Academy
from SEO Certificate
Grocott's Mail Independent Newspaper
from Citizen Journalism Course
Coursera.org
from Sound Design And Audio Engineering
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