Michelle Le Roux
People And Business Leader
73 Isipingo Road, 48 Hathaway Complex, Paulshof, Johannesburg
Summary
Dynamic people leader with a proven track record at various multi-nationals in South Africa, mastering P&L management and strategic planning. Excelled in cross-functional teamwork and operations oversight, boosting business growth and operational efficiency. Skilled in e-commerce strategy and fostering professional relationships, drives results and innovation with a passionate and adaptable approach.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Country Manager South Africa
Easy24 (Pernod Ricard)
Johannesburg
07.2023 - Current
- The business owner of the platform, translating ambition into deployment road-map, accountable for its P&L and wider performance, securing the right resources, ensuring entrepreneurial mindset and constantly looking to further expand the reach and the added value of the platform.
- Development of the business in South Africa, closely monitoring metrics and KPIs focused on adoption and deployment efficiency (recruitment, conversion, retention, monthly, Gross Merchandise Value, Acquisition Cost, Lifetime Value, etc.) to build a sustainable business.
Head – Route to Market Transformation SSA
Pernod Ricard South Africa
Johannesburg
07.2021 - 06.2023
- Transform, manage and develop Route to Market strategies to best suit the SSA markets and ensure parties are aligned. (management – local, SSA and global HQ, sales, distributors, eCommerce, B2B platform solution partners), Setting up new ventures, Owns eB2B P&L and manage team, Grow CPG partnerships, Grow Category Inclusions, Identify / kick-start platform growth opportunities
Independent Consultant
Self Employed
Bloemfontein
04.2021 - 06.2021
- Created strategy and opportunity mapping for beverage and food industry in-trade audits for eB2B and eB2C software company.
- Handled confidential customer business and operational information.
- Assisted clients in identifying new market opportunities, leading to successful expansion efforts.
Category Manager - Foodservice
McCain Foods South Africa
Johannesburg
10.2019 - 12.2020
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly. Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
Export Manager – SADC and Rest of Africa
McCain Foods South Africa
Johannesburg
09.2018 - 09.2019
- Leading the Africa/Export business across the value chain, with functional accountability for sales; driving long-term trajectory of brands and delivering annual operating commitment (volume, GP, operating
- income) through clearly articulated plans and strategic projects that improve McCain's share and equity in the marketplace.
- Total P&L management, Cost of Goods vs. Cost of Sales Management.
National Sales Capability Manager
HEINEKEN South Africa
Johannesburg
05.2018 - 08.2018
- To design, develop and execute, in conjunction with the Global Sales Academy and internal leaders, a capability development plan that ensures the right level of skills and capabilities to deliver on the goals of the OPCO in the Commercial division. Development of talent with sales reps and Sales Management as part of the task.
National Key Accounts Manager
HEINEKEN South Africa
Johannesburg
01.2017 - 04.2018
- Developed strong relationships with national clients through effective communication and negotiation skills.
- Mentored junior colleagues on best practices related to key account management strategies as well as ongoing professional development.
- Increased overall sales performance by implementing strategic account management plans.
- Facilitated regular account reviews and provided updates on progress toward established goals, promoting transparency in client relationships.
Customer Master Data Manager
HEINEKEN South Africa
Johannesburg
04.2016 - 12.2016
- Optimized data integration processes by designing clear workflows and procedures for the maintenance of critical master records.
- Established strong relationships with stakeholders to ensure alignment between master data initiatives and business objectives.
- Established a centralized repository for all master data, ensuring ease of access and accuracy throughout the organization.
- Evaluated vendor offerings for MDM software solutions, conducting thorough analysis to select optimal tools for the organization's needs.
National Redistribution and Trade Audit Analyst
Distell
Stellenbosch
09.2015 - 03.2016
- Analysis and interpretation of Redistributor and Trade Audit data, feeding relevant business intelligence to both internal and external stakeholders.
- Use of this intelligence to inform sales strategy and tactical sales plans that will drive performance and market share gains.
Business Analyst (Finance Partner)
Distell
Stellenbosch
03.2015 - 08.2015
- Performed gap analysis to identify areas of improvement.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Collaborated with stakeholders to define project objectives and criteria.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Conduct analytical reviews, do feasibility studies and make proposals for improvement.
Education
No Degree - Leading With Data And Analytics
The University of Chicago Booth School of Business
Chicago, United Sates Of America 04.2023 - 04.2023
Bachelor of Accountancy - Accounting
University of The Free State
Bloemfontein, Free State, South Africa 02.2001 - 02.2006
Skills
Cross-Functional Teamwork
Project Management
Strategic Planning
Cultural management
Financial Management
Professional Demeanor
Excellent Communication
Decision-Making
Self Motivation
Adaptability and Flexibility
Operations Oversight
Languages
Afrikaans
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Certification
Prosci Certified Change Practitioner
Interests
Outdoors (Mountain Biking & Hiking)
Reading
Gaming
Timeline
Country Manager South Africa
Easy24 (Pernod Ricard)
07.2023 - Current
No Degree - Leading With Data And Analytics
The University of Chicago Booth School of Business
04.2023 - 04.2023
Prosci Certified Change Practitioner
04-2023
Head – Route to Market Transformation SSA
Pernod Ricard South Africa
07.2021 - 06.2023
Independent Consultant
Self Employed
04.2021 - 06.2021
Category Manager - Foodservice
McCain Foods South Africa
10.2019 - 12.2020
Export Manager – SADC and Rest of Africa
McCain Foods South Africa
09.2018 - 09.2019
National Sales Capability Manager
HEINEKEN South Africa
05.2018 - 08.2018
National Key Accounts Manager
HEINEKEN South Africa
01.2017 - 04.2018
Customer Master Data Manager
HEINEKEN South Africa
04.2016 - 12.2016
National Redistribution and Trade Audit Analyst
Distell
09.2015 - 03.2016
Business Analyst (Finance Partner)
Distell
03.2015 - 08.2015
Bachelor of Accountancy - Accounting
University of The Free State
02.2001 - 02.2006
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