Summary
Overview
Work History
Education
Skills
Timeline
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Michaela Terry

Media Analyst
Velddrif

Summary

Enthusiastic and adaptable professional thriving on workplace challenges. Demonstrates a level-headed approach and maintains composure in high-tense situations. Excels in collaborative environments, leveraging strong communication skills to contribute effectively within a team. Committed to continuous learning, eagerly seeking opportunities to both learn from colleagues and share knowledge where applicable.

Overview

4
4
years of professional experience
25
25
years of post-secondary education
2
2
Languages

Work History

Senior Media Analyst

Focal Points
06.2022 - Current
  • My role as a media analyst required me to work hand-in-hand with editorial and social media departments within the company to ensure that my clients' needs were met on a daily, weekly, monthly, and quarterly basis.
  • Edited, proofread, and fact-checked content for accuracy.
  • Delivered accurate, timely reports to clients by closely tracking media mentions and analysing sentiment.
  • Increased client satisfaction through proactive communication, ensuring their goals and needs were met.
  • Starting out as an internal support analyst I gained deeper insight into the media landscape, became more confident to sell media monitoring services, and ensuring that analytical reporting was delivered to my various clients on a weekly, monthly, and quarterly basis.
  • Being promoted to a senior media analyst allowed me to personally grow in my role and gave me the confidence to work with clients who were more hands-on and required more in-depth reporting.
  • In my role as a senior media analyst I have edited additional content for my team and I am required to seek new business for the growth of the company.
  • During my time at Focal Points, I have dealt with tender, contract, and clients who required work on an ad-hoc basis.
  • Analysed clients' media landscapes to support the development of more effective PR strategies.
  • Provided mentorship to junior analysts, fostering strong team dynamics through regular communication and contributing to improved overall performance.
  • Developed structured frameworks and implemented keyword logic to accurately allocate relevant media content for clients, enabling in-depth analysis and actionable insights.

Internal Support Analyst

Focal Points
03.2021 - 06.2022
  • Managed multiple projects simultaneously, ensuring quality results are delivered within budgetary constraints.
  • Promptly addressing and resolving client queries while maintaining regular contact to ensure satisfaction and high-quality service.
  • Worked closely with cross-functional teams to develop and implement solutions that improved overall system performance.

Education

Bachelor of Arts - Media Studies

University of The Witwatersrand
04.2017 - 01.2020

Bachelor of Arts Honours in Media Studies - Media Studies

University of The Witwatersrand
04.2001 -

Copy-editing and Proofreading Course -

University of The Witwatersrand
12-2024

Skills

  • Editing
  • Proofreading
  • Research and Analysis
  • Client Retention
  • Relationship Building
  • Email and Phone Etiquette
  • Staff Training
  • Report Writing
  • Teamwork
  • Independence

Timeline

Senior Media Analyst

Focal Points
06.2022 - Current

Internal Support Analyst

Focal Points
03.2021 - 06.2022

Bachelor of Arts - Media Studies

University of The Witwatersrand
04.2017 - 01.2020

Bachelor of Arts Honours in Media Studies - Media Studies

University of The Witwatersrand
04.2001 -

Copy-editing and Proofreading Course -

University of The Witwatersrand

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Michaela TerryMedia Analyst