Meshack Maseko
Senior Manager - Consumer Segments
Manzini
Summary
Experienced marketing and sales professional and leader with a passion for utilizing skills and knowledge gained through education and experience to assist organizations in developing and executing commercial strategies that drive business growth. Enthusiastic, self-driven, and eager to contribute to the success of companies by leveraging exceptional communication skills and a strong ability to lead teams through demanding situations.
Overview
2025
2025
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Senior Manager- Consumer Segments
MTN Eswatini
01.2019 - Current
- Develop workable Customer Value Propositions (CVPs) to attract new customers, grow ARPU, build loyalty and reduce churn
- Coordinate all activities relating to end-to-end Customer Lifecycle Management (CLM): Get & Acquire, Welcome, Grow & Educate, and Keep & Retain
- Provide support for all Commercial functions and contribute to setting targets, implement initiatives to deliver the business strategy and generate revenue.
- Focus on Above-The-Line (ATL) and Below-The-Line (BTL) campaigns for all Commercial functions as well as the Corporate Services initiatives.
· Provide base management strategy and operational execution for all MTN Segments
' Consumer Prepaid, Postpaid, High Value Customers (HVC), Youth & Mass, & Home
Segments
Senior Manager Consumer Segments Consultant
MTN Zambia
8 2023 - 12.2023
- Working with the Chief Consumer Officer to deliver overall revenues through the different revenue generating units with overall responsibility for the data acceleration Strategy
- Assisting the CCO to finalize the 2023 execution strategy with focus on data acceleration
- Responsible for all major campaigns including the below:
- Summer campaign to drive overall recharges and brand IPFs to improve NPS and brand health
- USSD revamp by optimizing the overall product portfolio
- Working with the Segments team to launch integrated bundles that cater for all customer Segments to protect voice and grow data
- Working with the FinTech team to drive Yello Currency through the national promotion
- Working with CVM to optimize the CVM portfolio and improve profitability
Senior Manager- Prepaid Segments (Secondment)
MTN South Africa
03.2023 - 06.2023
- Reporting to the General Manager Prepaid Segments, assisting in leading the different teams in delivering overall Prepaid revenue performance through the different Segments & High value, Youth & Mass Segments.
- Overall responsibility for the KwaZulu Natal Region in driving performance across all IPFs.
- Working on and driving the National 'My Site' project to mitigate the effects and impact of Load shedding which negatively impacts network availability.
Senior Manager Brand, Communications, Sponsorships & Events
MTN Eswatini
07.2017 - 12.2018
- Manage MTN's Reputation Management
- Campaign Management
- ATL & BTL Communications execution
- Sponsorship & Event Management
- Stakeholder Management
- Marketing CAPEX Management & execution
- Key Focus Areas :
· Planning and execution of brand and propositions campaigns
· Advertising and Communication
· Public Relations Management
· Events Organization Management
· Sponsorships Management
· Stakeholder Management
Senior Manager - Consumer & Business Segments
MTN Eswatini
08.2016 - 06.2017
- Segment Strategy development and implementation
- Operational Planning and Management
- Customer Management
- Budget Management
- Project Management
- Business Analysis
- Leading Teams
National Sales Manager
Swaziland Beverages LTD (SABMiller Africa)
07.2014 - 07.2016
- Achieve Volume & Market Share targets
- Exploit business growth opportunities
- Manage Department Resources in:
People
· Resourcing and Recruitment
· Performance Management
· Training and Development
· Rewards and Incentives
Assets
· Manage Coolers/Draught Equipment/ POS Materials
· Manage Rep vehicles
· Manage departmental budgets
· Manage price and discount in trade
· Manage product availability and visibility in trade
· Ensure promotions effectiveness
· Ensure good company reputation in trade
Operations Manager
Swaziland Beverages (SAB Miller Africa)
07.2013 - 06.2014
- Provide strategic direction for the Warehouse and Distribution functions with a team of 95 employees.
- To drive improved efficiencies in the Warehouse and Distribution functions in a cost-effective approach.
- Achieve organizational and functional objectives.
- Initiate and implement new ideas.
- Improve operational efficiencies.
- Design and implement efficient RTM strategies.
- Develop team and individual member competencies.
- Reduce costs and improve service level agreements with external suppliers.
- Effectively manage people including development, recognition, reward and succession.
- Effectively communicate with direct reports, internal and external customers.
- Set goals and review team performances.
- Ensure quality standards and adherence to policies and procedures.
- Manage annual budgets and CAPEX.
Brand & Trade Marketing Manager
Swaziland Beverages Ltd (SAB Miller Africa)
07.2011 - 06.2013
- Initiating and implementing activities to ensure good brand health, in terms of market
share, brand presence & ATL and BTL, consumer awareness/trial. - Formulating and executing plans and use national events to market and sell Swaziland Beverages brands.
- Developing and Staging Swaziland Beverages brands in public and sponsored events for market development, brand strength and volume growth.
- Liaising with and reporting to Commercial Director on developing and executing new marketing initiatives for Swaziland Beverages brands.
- Evaluating BTL proposals from Sales Managers in line with latest market requirements.
- Ensuring BTL material is ordered in relation to trade segment.
- Connecting the consumer to relevant brand experiential promotions, annual calendar and evaluation.
- Implementing performance management and report on IPFs in Sales Department as required.
- Managing the marketing budget and providing analysis of variances with action plans on a monthly basis.
Sales Representative
Swaziland Beverages Ltd (SAB Miller Africa)
01.2010 - 06.2011
- Promoting and selling the products of the company.
- Scouting for new customers and increase the company's market share.
- Monitoring competition, develop and implement strategies to stay ahead of the market.
- Attending to queries raised by customers and management.
- Ensuring that budgeted targets are met on a monthly basis.
- Preparing, analyze and present monthly sales reports to management.
Circulation Manager
The Swazi Observer (PTY) LTD
12.2006 - 12.2009
- Led a team of thirteen employees in the department
- Monitored and controlled the budget of the department
- Ensured daily computing of Print Orders to align them with the daily/weekly demand of the newspaper countrywide
- Ensured that strategic plans for the department were in place and constantly monitored to ensure that objectives are met
- Developing, planning and organizing national promotional shows
- Attended to queries raised by customers and management
- Compiled, analyzed and presented weekly and monthly reports to Management
- Ensured that budgeted targets were met on a monthly basis by proposing and monitoring incentives for the sales team
- Ensured that newspapers printed are delivered on time to all designated outlets and account for any shortages daily
- Ensured that money is collected and accounted for in a proper and prompt manner and ensure adequate controls are in place to safeguard all cash collections
- Investigated and accounted for all variances daily
- Monitored sales in all outlets to ensure adequate supply and minimum returns
- Coordinated and recommended all staff recruitments, assessments/appraisals, promotions, transfers, disciplinary cases and overall welfare of the department to the Human Resources Manager
Education
Master of Science - Leadership & Change Management
Leeds Beckett University
United Kingdom 01.2009 - 12.2009
Bachelor of Commerce - Marketing
University of Swaziland
Swaziland 08.2000 - 05.2007
Diploma in Commerce - Commerce
University of Swaziland
Swaziland 08.2000 - 05.2003
Certificate -
People Centered Leadership & Strategy Innovation
MTN Academy 04.2001 -
Certificate -
Customer Value Management (Gold)
MTN Academy 04.2001 -
Certificate -
Telecoms Mini MBA
MTN Academy 04.2001 -
Certificate -
Management Development Program
Gordon Institute Of Business Science (GIBBS) 04.2001 -
Skills
Strategic Formation & Implementation
Talent Development
Operations Management
Resource Allocation
Campaign Management
Budget Management
Certification
People Centered Leadership & Strategy Innovation, MTN Academy, 2029
References
- Mr. Mncedzi Ngomane, FNB Eswatini, mncedzi@icloud.com, +26878027110
- Mrs. Sanele Khumalo, Eswatini Coca-Cola Beverages, sksanelekhumalo289@gmail.com, +26878023342
- Mrs Happy Mavimbela, MTN Eswatini, happy.mavimbela@mtn.com, +26876028251
Timeline
Senior Manager- Prepaid Segments (Secondment)
MTN South Africa
03.2023 - 06.2023
Senior Manager- Consumer Segments
MTN Eswatini
01.2019 - Current
Senior Manager Brand, Communications, Sponsorships & Events
MTN Eswatini
07.2017 - 12.2018
Senior Manager - Consumer & Business Segments
MTN Eswatini
08.2016 - 06.2017
National Sales Manager
Swaziland Beverages LTD (SABMiller Africa)
07.2014 - 07.2016
Operations Manager
Swaziland Beverages (SAB Miller Africa)
07.2013 - 06.2014
Brand & Trade Marketing Manager
Swaziland Beverages Ltd (SAB Miller Africa)
07.2011 - 06.2013
Sales Representative
Swaziland Beverages Ltd (SAB Miller Africa)
01.2010 - 06.2011
Master of Science - Leadership & Change Management
Leeds Beckett University
01.2009 - 12.2009
Circulation Manager
The Swazi Observer (PTY) LTD
12.2006 - 12.2009
Certificate -
People Centered Leadership & Strategy Innovation
04.2001 -
Certificate -
Customer Value Management (Gold)
04.2001 -
Certificate -
Telecoms Mini MBA
04.2001 -
Certificate -
Management Development Program
04.2001 -
Bachelor of Commerce - Marketing
University of Swaziland
08.2000 - 05.2007
Diploma in Commerce - Commerce
University of Swaziland
08.2000 - 05.2003
Senior Manager Consumer Segments Consultant
MTN Zambia
8 2023 - 12.2023
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