Summary
Overview
Work History
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Skills
Firstnames
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Residingat
Driverslicensecode
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Academichistory
Personal Information
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Meruska Moodley

Meruska Moodley

Gauteng

Summary

Enthusiastic, confident individual who looks towards undertaking challenges. My learning and working experience has allowed me to interact with ethnic diverse populations and learn the dynamics of the working environment.

Overview

14
14
years of professional experience

Work History

Marketing Manager -Sleepmasters

JD Group
08.2023 - Current
  • -Brand management
  • -Conceptualising campaigns in collaboration with on-house studio and agency partners
  • -Planning and execution of ongoing campaigns and sales promotions across all channels
  • -Provide merchandise and retail store sales team collaborations and support
  • -Brand monitoring and competitor analysis
  • -Management of financial budgets
  • -Development and planning of marketing calendar ensuring Omni-channel support (ATL, BTL and Digital)

Digital Marketing Manager

VAS-X (Lumine Group)
01.2023 - 08.2023
  • - Work with teams to map out how software solves clients, both current and prospective, challenges
  • - Target market and competitor research
  • - Collaborate with sales to help buyers through their journey and to accelerate deals through the pipeline
  • - Understand various buyer personas and develop product positioning and messaging that resonates with them
  • - Develop a variety of content, including marketing materials, website content, ROI models, videos, webinars, whitepapers, case studies, success stories, blog posts, etc
  • - Assist in the development of marketing plans for target market and execute campaigns in collaboration with the rest of the marketing team
  • - Managing external marketing suppliers
  • - Planning, creating, and running digital events or physical events participation, including webinars and conferences
  • - Owning customer quarterly business reviews to maximise the benefit of those meetings to create value for VAS-X and customers
  • - Execute database, email, social media marketing campaigns
  • -Perform competitive keyword analysis, review, and recommend changes to list of target keywords
  • - Build and maintain social media presence
  • - Measure and report on the performance of all digital marketing campaigns and assess against goals at the account level
  • - Propose new and creative growth strategies
  • - Plan, execute and measure experiments and conversion tests
  • - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • -Evaluate emerging account-based marketing technologies

Marketing Manager Incredible Connection

JD Group
08.2020 - 01.2023
  • - Build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan
  • - Evaluate the impact of marketing programs in achieving their stated objectives
  • - Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • - Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • -Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
  • - Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
  • - Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • - Gather customer and market insights to inform outreach strategies, in order to increase customer conversions
  • - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • -Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • - Experimenting with various organic and paid acquisition channels
  • - Build strategic relationships and collaborate with key industry players, agencies and vendors
  • - Oversee and approve marketing material for print catalogues, digital assets, web assets, in-store point of sale, product and price emails, advertorials, and billboards
  • - Monthly store visits in order to ensure that POS material is executed correctly and monitor effectiveness for shopper experience
  • - Planning digital marketing campaigns, including web, email, social media and display advertising
  • - Maintaining social media presence across all digital channels
  • - Measuring and reporting on the performance of all digital marketing campaigns
  • - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
  • - Identify trends and insights, to optimize spend and performance based on the insights
  • -Brainstorm new and creative growth strategies
  • - Collaborate with internal teams to create landing pages and optimize user experience
  • - Collaborate with agencies and other vendor partners
  • - Identify new digital marketing trends and ensure that the brand is in front of the industry developments
  • -Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • -Assisting with new product launches as well as developing new business opportunities
  • - Develop and execute marketing campaigns aimed at communicating our brand message
  • - Communicate brand personality internally and align company around foundational ideas
  • - Lead marketing team members through campaigns
  • - Anticipate consumer trends and keep brand up to date
  • - Developing and implementing strategies that resonate with the target market
  • - Building brand awareness and increasing brand value and profitability
  • - Collaborating with different teams such as marketing, creative, legal, buyers and executives
  • - Ensuring that messaging and marketing activities are aligned with brand and company values
  • - Creating and managing promotional collateral to establish and maintain product branding
  • - Developing and implementing strategies that resonate with the target market

Marketing Assets, VAS and Competitions Manager

Massmart-Makro Head Office
11.2019 - 07.2020
  • - Develop an integrated media sales strategy to sell Makro marketing media assets in the form of advertising space to vendors (suppliers)
  • -Create “platinum, gold, and silver” and tailored packages across print, outdoor, in store radio, in store point of sale and digital channels
  • -Develop, publish and maintain rate cards for all media asset types and benchmark against competitor landscape
  • -Manage various service providers, media agencies, printers, digital and internal business partners
  • -Establish advertising criteria and remain within CPA regulation
  • - Develop media asset sales plan, including timelines/project plan and key performance indicators for selling and reporting post campaign
  • -Generate revenue as per the agreed budget
  • - Manage the vendor billing and creditor’s process
  • -Manage accuracy and efficiency of all integrated advertising placements through rigorous auditing and reporting
  • -Manage/co-ordinate all artwork and technical specs for production
  • -Ensure campaigns flight and run for agreed dates
  • -Ensure that supplier material meets all criteria including supplier co-branding guidelines and CPA requirements is approved by relevant stakeholders
  • -Establish good working relationships internally across departments, operations and all external business partners
  • -Work closely with above-the-line advertising, marketing operations and digital marketing stakeholders to incorporate integrated media campaigns
  • -Provide strategies and recommendations on best practices for traditional and digital assets to drive acquisition
  • -Analyse media asset activity and synthesize detailed data and trends into reports for stakeholders
  • -Execute post-campaign analysis reporting
  • -Marketing and sales alignment in order to accelerate revenue and create a competitive advantage through marketing assets
  • -Manage all marketing asset communications to vendors and briefings to stores to ensure excellence in execution is achieved and maintained throughout campaigns
  • - Build and maintain relationships with new and existing suppliers’ marketing teams, as well as Merchandise Stakeholders
  • - Plan and manage the sourcing of sites, bookings, production and execution of Out of Home Media
  • -Ensure an Out of Home plan is in place for all upcoming events such as 100 deals, Festive, Back to and other tactical campaigns including new store openings
  • -Plan and manage the production and execution of material on in-store digital screens and in-store radio
  • - Ensure that the team structure is resourced by motivated & empowering staff & lead by sound performance management & transformational leadership practices
  • - Ensure that the training, development and motivation of staff in the region is implemented as well as coach and mentor store managers to ensure that all staff are encouraged to maximize their capability and contribution
  • - Ensure optimum staffing levels are maintained
  • -Manage the following budgets:
  • -Out of home media budget
  • - In-store media digital screens budget
  • - In-store radio budget
  • - Plan and manage the creation and execution of competitions and activations for tactical and themed campaigns
  • - Support and supervise the competitions process, ensuring artwork is according to specification and procedures are followed
  • -Developing and maintaining relationships with internal marketing team, divisional buyers in food, liquor and general merchandise and suppliers
  • - Manage customer growth and acquisition strategies through key partner management and value add initiatives
  • - Deliver framework for all elements of VAS & Partner communication
  • - Manage the production and execution of point of sale for tactical and theme campaigns related to VAS & Partners
  • - Facilitate the implementation of partner strategies, which align to the overall marketing strategy
  • -Provide support to existing partners
  • -Oversee the coordination marketing plan once finalized by management and assist in marketing activities, process and promotion channels
  • -Ensure all activities are aligned and support the organisations brand and CI
  • -Ensure that all competitions and initiatives related to company partners are CPA compliant
  • Awards: CEO recognition award

Advertising Production Manager

Massmart-Makro Head Office
11.2017 - 01.2019
  • -Maintain appropriate level of discipline
  • -Manage staff adherence to working schedule
  • -Ensure optimal work performance by all employees
  • - Manage time keeping and working hours
  • - Manage team delivery based on performance plans
  • -Effective planning of overtime, weekends and festive season trading
  • -Draw up job schedules according to media plans, campaign requirements and ad hoc jobs to ensure that marketing and advertising production progresses efficiently through its different stages and completes on time
  • - Issue production schedules to each member of the team working on a job as well as departments responsible for inbound workflow
  • - Consult with the Creative Manager to confirm creative review dates
  • -Provide milestone dates for each department to review and approve work
  • -Discuss the scope of work with the coordinators to prepare a framework for planning workflow
  • - Coordinate and plan the work of each studio member
  • - Control the workflow in and out of each group within the studio
  • -Monitor the progress of each job through different departments and external suppliers, and adjust schedules to deal with any delays or problems
  • -Manage delivery expectation to each department
  • -Manage and offer on-the-spot solutions to any operational and traffic issues
  • -Arrange regular production meetings to review progress and re-allocate resources to keep production on schedule
  • - Manage the administrative systems to help track time and progress on each campaign/job
  • -Track time spent on each job by analysing the time sheets completed by team members
  • - Effectively manage resource capacity on a daily basis
  • - Assign tasks and check the statuses of outstanding tasks on a daily basis
  • - Ensure that workflow is efficient and the right job is getting done by the right people
  • - Liaise with management and departments responsible for inbound workflow on new and upcoming work to effectively plan this into the current schedule
  • -Update and run daily reports to effectively track each job on a daily basis

Senior Advertising Co-ordinator

Massmart-Makro Head Office
10.2015 - 11.2017
  • -Execution of the advertising brief from conception to completion
  • -Liaison with photographers for photo shoots
  • -Co-ordination of photographic shoot
  • -Check laser proof against advertising brief and circulate to the relevant distribution list
  • -Liaison with in-house studio, buyers, SBU Managers and stores
  • -Ensuring that all copy and pictures are available to the layout artist for ad make-up
  • -Checking/ amending errors on proofs before distribution to buyers
  • -Sending electronic proofs to buyers utilising an the Intranet
  • -Collating information received from buyers and amending accordingly
  • -Liaison with production house and printer
  • -Conducting final material checks

Sales Administrator

Adreach Group
11.2011 - 10.2015
  • -Prepare quotation on request from sales rep/client within 24 hours
  • -Check for availabilities of sites for other areas
  • -Compiling contract within 48 hours and obtain all relevant information for artwork and billing purposes
  • -Prepare CI and PO and SOR
  • -Confirm commencement dates
  • -Submit request for proof of flighting and highlight any problems
  • -Liaising with graphic designer and client to ensure artwork is approved
  • -Site moves as requested by client and or council
  • -Compile field reports where necessary
  • -Where credit note or billing queries exist follow up with the Finance department

Intern (Public Relation and Marketing)

Intel Corporation
11.2010 - 11.2011
  • -Assistant in the organisation of marketing and public relations campaigns
  • Both online and events
  • -Weekly reporting of public relations activities
  • -Conduct weekly meeting with Public Relations agency
  • -Assist in running Intel South Africa facebook page
  • -Run quarterly events for Enterprise team
  • Reason for leaving: 12 month Internship

Education

Bachelor of Arts - Corporate Communication

The University of Johannesburg

BA - Honours in Organisational Communication

The University of South Africa

Master’s - Business Administration

Monash University

Matric - Merit Exemption

Kharwastan Secondary
Durban

Skills

  • Ms Word
  • Ms Excel
  • Ms PowerPoint
  • Ms Outlook

Firstnames

Meruska

Contactdetails

0651479385, 011 701 5014

Residingat

Sunninghill, Gauteng

Driverslicensecode

Code 08

Transport

Own vehicle

Languages

  • English
  • Afrikaans

Academichistory

Merit Exemption, Kharwastan Secondary, Durban, The University of Johannesburg, Bachelor of Arts Corporate Communication, True, The University of South Africa, BA: Honours in Organisational Communication, True, Monash University, Master’s in Business Administration, True, Achieved distinction for dissertation

Personal Information

  • Available: 2 weeks notice period
  • ID Number: 900114 0118 083
  • Dependents: None
  • Marital Status: Married

Timeline

Marketing Manager -Sleepmasters

JD Group
08.2023 - Current

Digital Marketing Manager

VAS-X (Lumine Group)
01.2023 - 08.2023

Marketing Manager Incredible Connection

JD Group
08.2020 - 01.2023

Marketing Assets, VAS and Competitions Manager

Massmart-Makro Head Office
11.2019 - 07.2020

Advertising Production Manager

Massmart-Makro Head Office
11.2017 - 01.2019

Senior Advertising Co-ordinator

Massmart-Makro Head Office
10.2015 - 11.2017

Sales Administrator

Adreach Group
11.2011 - 10.2015

Intern (Public Relation and Marketing)

Intel Corporation
11.2010 - 11.2011

Bachelor of Arts - Corporate Communication

The University of Johannesburg

BA - Honours in Organisational Communication

The University of South Africa

Master’s - Business Administration

Monash University

Matric - Merit Exemption

Kharwastan Secondary

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Meruska Moodley