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Melusi Hlatshwayo
Marketing And Communication Specialist
Summary
Results-driven Marketing and Communications Specialist with a strong background in creating strategic, multi-channel campaigns that elevate brand presence and drive engagement. Skilled in digital marketing, social media management, content creation, and analytics to deliver impactful messaging and measurable results. Known for blending creativity with data insights to optimize campaigns, build strong connections with target audiences, and effectively manage stakeholder relationships to ensure alignment and maximise campaign impact.
Overview
6
6
years of professional experience
1
1
Language
Work History
Managing Director
Kairo Media and Communications
04.2021 - Current
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversight of operations and provided corrective feedback to achieve daily and long-term goals.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
Strategic Marketing Support
In Your Pocket City Guides
04.2021 - Current
- Managed client accounts with a strategic marketing focus, aligning campaigns with client goals to drive engagement, brand growth, and measurable results.
- Managed social media platforms, enhancing online presence and fostering community engagement.
- Designed and launched multi-channel marketing campaigns across digital, social, and traditional platforms, ensuring alignment with client objectives.
- Partnered with internal teams and client stakeholders to ensure smooth project implementation and alignment with overall business strategy.
- Tracked key performance indicators (KPIs), analysed campaign metrics, and provided actionable insights to optimise results and improve ROI.
Social Media Marketing Consultant
Excellerate Brand Management: The Zone @ Rosebank
07.2021 - 06.2024
- Developed and managed social media marketing tasks for clients in the retail sector.
- Maintained up-to-date knowledge of industry trends, adapting strategies as necessary to stay ahead of competitors.
- Established a strong online community by fostering positive relationships with influencers, customers, and other stakeholders.
- Streamlined internal processes related to content creation, scheduling, publishing by using efficient tools like Hootsuite or Buffer.
- Measured performance and reported on key metrics and trends.
Projects and Accounts Manager
In Your Pocket City Guides
09.2018 - 04.2021
- Planned and executed projects, managed budgets, mitigated risks, and ensured quality control to achieve project goals on time and within scope.
- Served as the main client liaison, managed expectations, and built long-term relationships to support client satisfaction and loyalty.
- Allocated resources, coordinated with cross-functional teams, and monitored team performance to deliver seamless project outcomes.
- Prepared progress updates, analyzed project data, and conducted post-project reviews to drive continuous improvement.
- Identified growth opportunities, streamlined workflows, and stayed attuned to industry trends for strategic decision-making.
Education
National Diploma - Tourism Management
University of Johannesburg
Johannesburg, South Africa 04.2001 -
Skills
Strategic Planning
Strategic Partnerships
Brand Management
Digital Marketing
Social Media Strategy & Management
Content Creation & Storytelling
Campaign Management
Stakeholder Engagement
Website design
Data Analysis & Reporting
Tech-Savvy & Adaptable
Computer Proficiency
Software
Later
WordPress
Mondaycom
Hootsuite,
Google Analytics
Canva
Accomplishments
- Provided marketing oversight for the JoziWalks initiative, collaborating with the Johannesburg Development Agency to enhance community engagement and visibility.
- Led public relations and stakeholder engagement efforts for the Newtown Heads rejuvenation project, successfully fostering partnerships and promoting the initiative.
- Strategically promoted and created engaging content for the Newtown Art rejuvenation project in collaboration with Urban Space Management.
- Managed the Rosebank Media activation, coordinating with key stakeholders to ensure seamless execution and impactful outcomes.
- Delivered strategic marketing support for the Rosebank Transport Indaba, enhancing awareness and participation in the event.
- Implemented an Ambassador Training Program in partnership with Sandton Central and Joburg Tourism, equipping tourism ambassadors to promote the area effectively.
- Developed and executed a comprehensive marketing strategy for the Rosebank Management Districts, driving visibility and community engagement.
Timeline
Social Media Marketing Consultant
Excellerate Brand Management: The Zone @ Rosebank
07.2021 - 06.2024
Managing Director
Kairo Media and Communications
04.2021 - Current
Strategic Marketing Support
In Your Pocket City Guides
04.2021 - Current
Projects and Accounts Manager
In Your Pocket City Guides
09.2018 - 04.2021
National Diploma - Tourism Management
University of Johannesburg
04.2001 -