Melody Maker

• Lead digital and brand strategy across FMCG, retail, tech, and energy, managing accounts worth R100million+.
• Spearheaded digital transformation and delivered measurable ROI for brands such as Takealot, Netflix, Heineken, Astron Energy, Yardley, Superbalist, MTN and many more. ,
• Built and scaled a 20+ person team and manage a hub that operates in 47 territories into Africa and manages 57 brands and has been awarded the top performing digital hub by Heineken global 6yrs in a row.
• Ideated and launched Opensource, a tool to raise digital standards in the industry.

• Partnered with leading FMCG and lifestyle brands to shape go-to-market strategies and deliver end-to-end digital media solutions.
• Led digital media strategy for Heineken South Africa, managing campaigns across Heineken, Amstel, Windhoek, and Strongbow, ensuring integrated execution across paid, owned, and earned channels.
• Supported additional brands with launch strategies, brand positioning, and digital content planning, driving awareness, engagement, and market penetration.
• Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
• Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
• Mentored junior team members in branding best practices, fostering a collaborative environment conducive to professional growth and development.
• Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
• Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
• Enhanced customer loyalty through targeted communication campaigns and personalized content creation.
• Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
• Developed and executed successful product launches, resulting in increased sales and market share growth.

• Co-founded consultancy helping brands unlock data-driven insights. - Delivered growth strategies for luxury, lifestyle, and FMCG brands.
• Increased company growth by developing and implementing innovative business strategies.
• Implemented effective marketing campaigns to increase brand recognition and attract new customers.
• Managed financial resources effectively, maintaining profitability throughout various stages of growth.
• Secured funding for the startup by delivering persuasive pitches to investors.
• Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
• Created organization's mission and vision statements for use by employees.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed financial, operational and human resources to optimize business performance.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Developed innovative sales and marketing strategies to facilitate business expansion.

• Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
• Presented data-driven insights and recommendations to clients in a clear, concise manner, fostering trust and confidence in our services.
• Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
• Mentored junior team members on industry best practices, fostering a collaborative work environment and promoting professional growth.
• Served as a subject matter expert on digital platforms like Google AdWords, Facebook Ads Manager, and LinkedIn Campaign Manager for team members who required assistance or guidance on specific tasks or best practices related to these platforms.
• Analyzed campaign performance data to optimize media strategies and improve overall results.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.

• Joined as Account Director, promoted to Creative Director within two years.
• Helped scale the agency from 8 to 40 people, playing a pivotal role in shaping its growth and reputation as South Africa’s first dedicated social media agency.
• Led digital and social strategies for blue-chip clients including Samsung, Toyota, Vitaminwater, and Cartoon Network, driving award-winning campaigns and pioneering use of social media in SA.
• Built and managed multi-disciplinary teams of content creators and community managers, embedding best practices in social and digital communications.
• Instrumental in positioning the agency as a market leader, contributing to significant revenue growth and multiple industry accolades.

Earlier Roles

• Founder & Managing Editor, Truth Magazine

• Publicist, Owlhurst Communications & Corporate Communications

• Freelance Strategist (Beats by Dre, Logitech, Seed Juices, Equus Lifestyle)

• Flight Attendant, Emirates Airlines

Education & Affiliations

• Guest Lecturer: Red & Yellow School, UCT