Melody Dean
Franskraal
Summary
Visionary Owner and Creative Director with a robust portfolio of award-winning innovations in the hair and beauty industry. Cultivates high-performing teams and fosters partnerships with leading brands, driving business growth and creative excellence. Directs strategic event planning and execution, ensuring memorable experiences that enhance brand visibility.
Overview
2
2
Languages
31
31
years of professional experience
Work History
Owner
Visions Styl'N Chic
Franskraal, Gansbaai
01.2015 - Current
- Global creative awards National - Silver winner - 2024
- Global Creative award of recognition - Outstanding hair fashion - 2023
- Global creative awards National Finalist (Creative Colourist of the year) - 2023
- Global creative awards National Finalist (editorial colorist of the year) - 2023
- Wella Master Colorist expert - 2023
- National Trendvision -craft visionery - Gold Winner - 2023
- Goldwell Maters Colorist - 2022
- Global creative awards National Finalist (Creative Colourist of the year) - 2022
- Global Creative award of recognition - Salon team of the year 2022
- EOHCB - National Gram Award hair - Winner 2022
- PPMC magazine feature model - 2021
- Wella Trendvision award People Choice - 2021
- AFI fashion week, worked backstage with Wella - 2020
- Bridal expo -organized, coordinated a bridal runway show, leading the hair and makeup team to deliver polished and professional presentation.
- Hair news Industry awards 2020 - finalist best in salon makeover
- Mrs. & Mr. Gansbaai 2019-2021 - organized and managed the pageant, overseeing all aspects of the event planning, coordination and execution.
- Bridal designer photoshoot 2020 - Hair for visual content and brand presentation.
- Planned and managed a shave-a-thon and cancer walk initiative/fundraiser - 2020
Hair & Beauty Professional
Multiple
01.1996 - Current
- 30 years’ industry experience
- Extensive experience working directly with people from all backgrounds.
- Developed excellent listening, communication and interpersonal skills.
- Provided personalised service based on individual client needs.
- Worked independently and effectively as part of a team.
- Built trust and loyalty through professionalism, kindness and reliability.
- Experienced in working under pressure while maintaining a positive attitude.
EXPERIENCE FOUNDER & CREATIVE DIRECTOR
Melody D
01.2016 - 07.2025
- Built and directed high-end commercial beauty enterprise with proprietary fashion line.
Orchestrated editorial and media strategy for photographic campaigns and model styling.
Conceptualised designed and brought to market signature women’s clothing line.
Spearheaded end-to-end event planning, artistic direction and execution of shows.
Mentored and managed team of 7 stylists, creative technicians and administrators.
Formulated and managed corporate beauty partnerships with tier-one conglomerates.
Designed and executed bespoke bridal makeup using advanced Revlon training.
Owned business P&L, implemented inventory control and negotiated supply-chain contracts.
Delivered elite bridal consultancy and creative event coordination for styling spaces.
Senior Hair Stylist
Hair @Annaryl
01.2003 - 01.2013
- Organising and managing events and hair shows for smooth run-throughs.
Producing bridal hair and make-up for wedding day readiness.
Capturing photoshoots and coordinating fashion event styling and touch-ups.
Selling retail products through clear recommendations and confident upselling.
Managing staff schedules and providing hands-on training support daily.
Organising business administration tasks and maintaining tidy working records.
Education
Global creative awards - Editorial certificate
01.2022
Revlon make-up course -
01.1998
Northlink College - Cosmetology
Northlink College
01.1997
High school - Matric
Swartland
01.1995
Skills
- Team leadership
- Project management
- Business development
- Advanced color techniques
- Event coordination
- Brand development
- Upselling techniques
- Client relationship management
- Sewing and tailoring
- Visual merchandising
- Trend forecasting
- Color theory
- Textile knowledge
- Customer service
References
Available upon request.
Leadership Experience
- Owner of Visions Styl'N Chic, 2015-01-01, present
- Owner of own salon, 2000-01-01, 2003-01-01
- Founded and developed a woman's clothing line, branding and market positioning. Combining creative vision.
- Organized and successfully coordinated 3 professional hair shows, overseeing, planning, execution and team management and strong leadership. Profits donated to the children in the community.
Languages
Afrikaans
Upper Intermediate
B2
English
Proficient
C2
Timeline
EXPERIENCE FOUNDER & CREATIVE DIRECTOR
Melody D
01.2016 - 07.2025
Owner
Visions Styl'N Chic
01.2015 - Current
Senior Hair Stylist
Hair @Annaryl
01.2003 - 01.2013
Hair & Beauty Professional
Multiple
01.1996 - Current
Global creative awards - Editorial certificate
Revlon make-up course -
Northlink College - Cosmetology
Northlink College
High school - Matric
Swartland