Melissa Van Der Ham
Marketing Manager
South Africa, Western Cape,Cape Town, Plumstead
Summary
Multifaceted Marketing Manager with strong digital background and expertise in multiple areas. Superb communications skills and knowledge of marketing metrics enabled growth in a variety of roles. Looking to expand my knowledge by building a career in Public Relations.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Conversion Manager
Global Logistics Internet
Cape Town, Remote
2018.07 - Current
- Lead the implementation of a Conversion Team within the company and conceptualized the team strategy, targets and goals for improving overall conversion rates in line with business objectives.
- Managed team of 3 Conversion Specialists, overseeing hiring, training, and professional growth of employees.
- Initiated new sales and marketing plans for product roll-outs, including developing conversion strategies, advertisement and media strategy.
- Conducted monthly competitor analysis and research and presented findings and recommendations to key stakeholders.
- Conceptualized, implemented and optimized automated email campaigns / conversion streams for unconverted customers in both global and localized formats.
- Analyzed customer behaviour to identify key insights in the conversion funnel.
- Oversaw the implementation and analysis of A/B testing and CRO strategies on the websites and in marketing collateral.
- Efficiently used Microsoft Excel, Google Sheets, Google Analytics and Data Studio for daily, weekly and monthly reporting and analysis.
Retention Marketer
Global Logistics Internet
Cape Town, Western Cape
2017.11 - 2018.07
- Drove marketing efforts by orchestrating email and SMS advertising campaigns to global audiences, contributing to increases in revenues and market share.
- Continually maintained and improved company's reputation and positive image in markets served.
- Directed retention marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Wrote copy for press releases, online content and marketing campaigns, adhering to employers' overarching brand identity and personality.
- Conceptualized writing style guides for overarching brands and localized GEO markets.
- Incorporated SEO target keywords into existing and new website copy to improve search result rankings.
- Analyzed and reported social media and marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Data & Candidate Manager
GRM Search
Cape Town, Western Cape
2017.06 - 2017.11
- Worked closely with the lead software developer on data modelling.
- Collection and analysis of candidate and client data for AI learning.
- Compiled quarterly budget reports, financial spreadsheets and organizational charts to support business operations and improve office organization.
- Oversaw security and information retention policies and practices according to internal and government-ordered standards.
- Assisted and worked closely with the CEO, Head of Africa and Head of Operations by mapping markets, regions and candidates.
- Recruited and managed candidates for legal support staff roles, as well as executive media and HR roles.
Copywriter & Marketing Assistant
Regis Management
Cape Town, Western Cape
2016.02 - 2017.05
- Wrote copy for all daily mailers, press releases, newsletters, website, social media, SMS campaigns, direct mailers and various ad-hoc projects.
- SEO optimized new and existing website copy.
- Managed all aspects of social media accounts, including everything from content planning to community management. These included YouTube, Facebook, Instagram and Twitter.
- Project manager for SMS marketing campaigns and assisted with email campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Website content management such as launching new products and keeping all promotions and content up to date.
Customer Service Agent
Regis Management
Cape Town, Western Cape
2015.12 - 2016.02
- Provided inbound and outbound customer support and sales in a fast-paced environment.
- Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
- Conferred with customers about concerns with products or services to resolve problems and drive sales.
- Enhanced productivity by staying on top of call scripts and maintaining control over direction of conversations.
Education
Bachelor of Arts - Media & Writing And English Language & Literature
University of Cape Town
Cape Town 2013.01 - 2015.12
High School Diploma -
Stellenberg High School
Cape Town 2008.01 - 2012.12
Skills
Project Management
Copywriting
Photo & Video Editing
Market Research
Budgeting & Forecasting
Social Media Marketing
Community Management
Social Media Analytics
Email Marketing
SEO Fundamentals
Strategy & Planning
Data Management
Conversion Rate Optimization
Proofreading & Editing
Campaign Analysis & Reporting
Soft Skills
- Team Management
- Creative Thinking
- Self-Motivated
- Multi-Tasking
- Adaptability
- Ambitious
Accomplishments
Conversion Rate Optimization (CRO) | Certificate
Udemy | Online
Feb 2019
Social Media Management | Diploma
Shaw University | Online
Dec 2017
Microsoft Excel - Level 1, Level 2, Level 3 | Certificate
MasterGrade IT | Online
Oct 2017
Digital Marketing | Certificate
University of Cape Town | Online
Oct 2016
Hobbies
Run a gaming Youtube channel in the Sims 4 niche - MelissaBear (https://www.youtube.com/channel/UC37jbct08HTpYLU5o-ZkrQg)
References
- Lawrence Wilson
Previous manager at GLI
- Retief Uys
Previous manager at Regis Management
Reference letter & contact details available on request.
Quote
Good judgment comes from experience. Experience comes from bad judgment.
Jim Horning
Timeline
Conversion Manager
Global Logistics Internet
2018.07 - Current
Retention Marketer
Global Logistics Internet
2017.11 - 2018.07
Data & Candidate Manager
GRM Search
2017.06 - 2017.11
Copywriter & Marketing Assistant
Regis Management
2016.02 - 2017.05
Customer Service Agent
Regis Management
2015.12 - 2016.02
Bachelor of Arts - Media & Writing And English Language & Literature
University of Cape Town
2013.01 - 2015.12
High School Diploma -
Stellenberg High School
2008.01 - 2012.12