MELISSA HOLOMO
Centurion, South Africa
Summary
Strategic and results-driven Digital Marketing Director (Acting) with a strong background in integrated marketing communications, digital transformation, and creative strategy. Adept at leading cross-functional teams, optimising campaign performance, and driving business growth through data-led decision-making. Experienced in developing holistic brand strategies that blend creativity, technology, and consumer insight to deliver measurable impact across multiple industries.
Overview
5
5
years of professional experience
Work History
Digital Marketing Director (Acting)
Retrolex Consultancy
10.2025 - Current
- Leading the digital and creative direction of the agency’s marketing operations, with a strong focus on innovation, strategic leadership, and client success.
- Oversee digital, data, and creative departments, ensuring seamless campaign execution and performance optimisation.
- Drive digital transformation initiatives that enhance client engagement and market positioning.
- Develop growth strategies aligned with client objectives, focusing on measurable KPIs and brand sustainability.
- Mentor internal teams and manage cross-functional collaboration between creative, content, and media units.
- Represent the agency in client presentations and new business development pitches.
Marketing Strategist
Retrolex Consultancy
01.2021 - 09.2025
- Spearheaded comprehensive marketing strategies across diverse industry sectors.
- Conducted in-depth market research and competitor analysis using tools such as Google Analytics, Meltwater, and GWI.
- Managed digital media portfolios including SEO, SEM, email marketing, and social media campaigns.
- Collaborated with account management and creative teams to produce impactful integrated campaigns.
- Delivered analytical reports and insights to senior client stakeholders for strategic planning.
Marketing Generalist
Retrolex Consultancy
01.2021 - 12.2024
- Executed full-cycle marketing projects including event activations, digital promotions, and creative production.
- Coordinated multi-channel campaigns and monitored key performance metrics to ensure ROI.
- Conducted audience segmentation and market analysis to refine campaign messaging.
- Supported brand awareness initiatives through strategic partnerships and media collaborations.
Social Media Strategist
Retrolex Consultancy
01.2022 - 01.2024
- Developed and executed platform-specific social media strategies that enhanced engagement by 40%.
- Implemented analytics frameworks to evaluate campaign performance and audience behaviour.
- Trained client teams on best practices for social media management and content development.
Education
Postgraduate Honours - BCom: Strategic Brand Management
03.2022
BCom - Strategic Brand Management
01.2020
Awarded Best Campaign for POND’S South Africa
Certificate - Social Media Marketing
05.2022
Matric (Bachelors Pass) - undefined
01.2016
Skills
- Digital Marketing Strategy & Execution
- Integrated Campaign Management (TTL & ATL)
- Market Research & Consumer Insights
- Budget Management & ROI Optimisation
- Brand Positioning & Growth
- Leadership & Team Development
- Marketing Automation & Analytics (Google Analytics, Meltwater, AgencyAnalytics)
- Strategic Communication & Stakeholder Engagement
Accomplishments
- Enhanced Brand Engagement: Increased client brand engagement by 40% through data-driven digital strategy.
- Improved Client Satisfaction: Led a team to achieve a 30% rise in satisfaction scores across major projects.
- Ad Performance Optimisation: Reduced ad spend by 25% while increasing campaign reach by 50%.
References And Certificates
Available upon request.
Timeline
Digital Marketing Director (Acting) - Retrolex Consultancy
10.2025 - Current
Social Media Strategist - Retrolex Consultancy
01.2022 - 01.2024
Marketing Strategist - Retrolex Consultancy
01.2021 - 09.2025
Marketing Generalist - Retrolex Consultancy
01.2021 - 12.2024
IIE Vega School - Postgraduate Honours, BCom: Strategic Brand Management
IIE Vega School - BCom, Strategic Brand Management
University of Cape Town - Certificate, Social Media Marketing
Sutherland High School - Matric (Bachelors Pass),