MELISSA HOLOMO
Pretoria
Summary
Dynamic marketing strategist with a proven track record at Retrolex Consultancy, adept at driving comprehensive marketing initiatives and leveraging market research to uncover opportunities. Skilled in digital marketing and effective communication, I excel in optimizing budgets and enhancing campaign performance, delivering impactful results that resonate with target audiences.
Overview
5
5
years of professional experience
Work History
Marketing Strategist
Retrolex Consultancy
01.2021 - Current
- Spearheaded development of comprehensive marketing strategies across diverse industries.
- Performed market research using various tools such as Google Analytics, Meltwater and GWI.
- Managed digital media presence including email campaigns, social media posts, search engine optimization.
- Conducted in-depth market research and competitor analyses to identify opportunities.
- Collaborated with creative and account teams to design multi-channel campaigns.
- Oversaw social media strategy and content planning for enhanced engagement.
- Provided strategic direction on TTL and ATL advertising, optimizing budget allocation.
- Presented campaign results and recommendations to senior client stakeholders.
Marketing Generalist
Retrolex Consultancy
01.2021 - 12.2024
- Executed end-to-end marketing initiatives, including event planning and content creation.
- Coordinated promotional campaigns across multiple digital platforms and channels.
- Conducted market research to identify trends and consumer preferences for clients.
- Conducted audience segmentation to tailor email marketing campaigns effectively.
- Monitored campaign performance and provided actionable recommendations for future initiatives.
- Collaborated with external vendors and media partners for timely delivery of marketing materials.
Social Media Strategist
Retrolex Consultancy
01.2022 - 01.2024
- Developed and implemented platform-specific social media strategies to maximize engagement.
- Managed social media calendars, ensuring timely delivery of high-quality content.
- Analyzed performance metrics to provide actionable insights for campaign refinement.
- Conducted social media training sessions for client teams to strengthen internal capabilities.
Education
Postgraduate Honours in Bachelors of Commerce - Strategic Brand Management
IIE Vega School
Pretoria, South Africa03-2022
Bachelors of Commerce - Strategic Brand Management
IIE Vega School
Pretoria, South Africa01-2020
Certificate - Social Media Marketing
University of Cape Town
Cape Town, South Africa05-2022
Matric Bachelors Pass -
Sutherland High School
Centurion, Gauteng01.2016
Skills
- Marketing strategy and project management
- Market research and analysis
- Budget oversight
- Effective communication
- Adaptability and agility
- Problem-solving
- Creativity and innovation
- Attention to detail
- Digital marketing
- MS office suite
Accomplishments
- Enhanced Brand Engagement: Increased brand engagement by 40% through data-driven social media strategies in 6 months.
- Improved Client Satisfaction: Led a team to achieve 30% increase in client satisfaction across three major projects.
- Ad Performance Optimization: Optimized ad spend, reducing costs by 25% while boosting campaign reach by 50%.
References
References available upon request.
Timeline
Social Media Strategist
Retrolex Consultancy
01.2022 - 01.2024
Marketing Strategist
Retrolex Consultancy
01.2021 - Current
Marketing Generalist
Retrolex Consultancy
01.2021 - 12.2024
Postgraduate Honours in Bachelors of Commerce - Strategic Brand Management
IIE Vega School
Bachelors of Commerce - Strategic Brand Management
IIE Vega School
Certificate - Social Media Marketing
University of Cape Town
Matric Bachelors Pass -
Sutherland High School
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