Megan Mookrey
Product Manager
Gaylee
Summary
Motivated professional with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and merchandising. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Product Manager
The Foschini Group
Cape Town
11.2022 - Current
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Prioritized roadmap in order to achieve product goals and metrics.
- Coordinated project planning and execution with team members and team leads.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Monitored market trends and competitor performance to update promotional strategies.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Assessed costs and estimated production capabilities to evaluate economic viability.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Liaised with clients to better understand business needs and current market landscape.
- Compiled product and customer data to generate informed profit projections.
- Maintained positive vendor relations to build strong partnerships.
- Analyzed metrics to measure product performance.
- Managed product demonstrations and testimonials for performance evaluation.
- Directed planning and budgeting efforts.
- Boosted customer base penetration using creative promotional approaches.
- Reduced project downtime with quality product inspections.
- Coordinated design meetings and decisions with internal departments and teams.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Spearheaded collaborative efforts to bring products to market.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
Product Co-ordinator
The Foschini Group
Cape Town
11.2021 - 11.2022
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Prioritized roadmap in order to achieve product goals and metrics.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Spearheaded collaborative efforts to bring products to market.
- Maintained positive vendor relations to build strong partnerships.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Analyzed metrics to measure product performance.
- Managed product demonstrations and testimonials for performance evaluation.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Assessed costs and estimated production capabilities to evaluate economic viability.
- Compiled product and customer data to generate informed profit projections.
- Coordinated design meetings and decisions with internal departments and teams.
- Directed planning and budgeting efforts.
- Monitored market trends and competitor performance to update promotional strategies.
- Liaised with clients to better understand business needs and current market landscape.
- Reduced project downtime with quality product inspections.
- Boosted customer base penetration using creative promotional approaches.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Consulted with buyers to determine projected demand for products and services.
Product Administrator
The Foschini Group
Cape Town
09.2016 - 11.2021
- Drove outbound marketing strategies to improve awareness, sales pipeline and market position.
- Partnered with sales and marketing teams to expand business with current customers and acquire new business.
- Developed sales tools such as PPTs and product brochures to support sales process and drive clarity and consistency of message.
- Developed thought-leadership materials to accelerate business momentum and better engage customers.
- Developed strongly differentiated product positioning and messaging to drive product leadership.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Teamleader
The Foschini Group
Cape Town
09.2014 - 08.2016
- Built strong relationships with customers through positive attitude and attentive response.
- Mentored and guided employees to foster proper completion of assigned duties.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Reviewed, implemented and updated company records related to team activities for future reference.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Monitored time and attendance, enforcing compliance with company procedures relating to absenteeism.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.
- Held weekly team meetings to inform team members on company news and updates.
- Promoted high standerds through personal example to help each member understand expected behavious and standards.
- Communicated KPIs outlined in annual plan to inform employees of expectations and deliverables.
- Managed leave requests and absences and arranged covers to facilitate smooth flow of operations.
- Collected, arranged, and input information into database system.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
- Educated staff on organizational mission and goals to help employees achieve success.
- Observed packing operations to verify conformance to specifications.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Frequently inspected production area to verify proper equipment operation.
- Developed effective improvement plans in alignment with goals and specifications.
- Evaluated customer needs and feedback to drive product and service improvements.
- Conducted regular reviews of operations and identified areas for improvement.
- Created and managed project plans, timelines and budgets.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Generated reports detailing findings and recommendations.
- Devised and implemented processes and procedures to streamline operations.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Maintained database systems to track and analyze operational data.
- Gathered, organized and input information into digital database.
Telemarketing Sales Representative
The Foschini Group
Cape Town
02.2011 - 08.2014
- Recorded contact information of customers and potential customers in internal database.
- Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
- Answered calls, took messages, and transferred calls to correct individuals.
- Explained product prices and packages as well as answered questions and addressed concerns of customers.
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
- Completed daily cold calling and outreach to build sales pipeline.
- Answered inbound telephone calls from interested customers to persuasively discuss offerings.
- Answered questions about company offerings with knowledgeable responses about products and services.
- Called prospective customers in designated market area to qualify leads.
- Followed up with customers to solicit further sales.
- Informed current and prospective customers of promotions and new or upgraded products.
- Recorded and updated customer information in online systems.
- Delivered scripted sales pitch to potential customers, adjusting pitch to meet needs of specific individuals and businesses.
- Built relationships with customers using strong persuasion and active listening skills.
- Completed daily and weekly sales reporting using assigned tools.
- Qualified leads and set up customer appointments for outside sales team.
- Asked pertinent questions to understand customer requirements.
- Opened new accounts and documented personal, demographic, and payment information in system.
- Conducted database research to identify potential leads and determine contact information.
- Provided information about available products and services, membership details, and purchase advantages.
- Overcame objections using friendly, persuasive strategies.
- Collaborated with marketing teams to develop and execute promotional strategies.
- Pitched products and services to potential customers, securing new deals and sales opportunities.
- Followed up with customers to confirm satisfaction with purchases and resolve last-minute issues.
- Asked relevant questions to assist customers with selecting needed or requested products and services.
- Implemented upselling techniques to increase revenue and move product.
- Utilized sales techniques to build customer interest and close sales.
- Generated leads and established relationships with potential customers through outbound telephone calls.
- Educated customers on product and service benefits, explaining features and answering questions.
- Developed extensive knowledge of products and services to better assist customers.
- Observed and learned changing customer requirements and adapted sales strategies as needed.
- Set up appointments with interested customers according to schedule availability.
- Negotiated pricing and payment terms with customers when possible to close deals.
- Documented customer interactions and transactions, maintaining accurate records of all dealings.
- Delivered scripted sales talks to customers reached via manual and automatic dialing systems.
Education
National Diploma in Business Administration - Business Administration
Prestige Academy
Parow 02.2011 - 11.2012
Certificate in Product Manager - Product Management
University of Cape Town
Cape Town 05.2022 - 06.2022
Certificate in Digital Marketing - Digital Marketing
Red And Yellow
Cape Town 11.2022 - 02.2023
Skills
Strategic planning
undefinedTimeline
Product Manager
The Foschini Group
11.2022 - Current
Certificate in Digital Marketing - Digital Marketing
Red And Yellow
11.2022 - 02.2023
Certificate in Product Manager - Product Management
University of Cape Town
05.2022 - 06.2022
Product Co-ordinator
The Foschini Group
11.2021 - 11.2022
Product Administrator
The Foschini Group
09.2016 - 11.2021
Teamleader
The Foschini Group
09.2014 - 08.2016
Telemarketing Sales Representative
The Foschini Group
02.2011 - 08.2014
National Diploma in Business Administration - Business Administration
Prestige Academy
02.2011 - 11.2012
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