Medusa Iro
Digital Marketing and Communications
Bellville,Cape Town
Summary
A visionary, creative, and multilingual specialist in communications and digital marketing, with over a decade (10+ years) of experience leading impactful media campaigns, digital strategy, and brand development across industrial, corporate, and human rights sectors. My approach blends strategic insight with human-centred storytelling — from designing rights-based campaigns and managing content ecosystems to engaging stakeholders, building international partnerships, and expanding brand presence across diverse platforms. Deeply committed to social justice, diversity, and inclusion, I bring lived and professional experience in working with refugee communities, LGBTQ+ individuals, and migration narratives. Fluent in English and Farsi, I translate complex social issues into powerful, human-driven content — content that not only resonates with audiences but also mobilises policy, resources, and public consciousness.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Media, Marketing and Communications Officer
Gender DynamiX
05.2023 - Current
- Designed and executed a strategic communications plan, growing digital visibility by 300% and tripling international engagement.
- Led national advocacy campaigns focused on trans refugee rights, shifting public narratives and influencing policy.
- Created high-impact multimedia content (Wall of Resilience series, toolkits, newsletters) grounded in trauma-informed and intersectional principles.
- Developed digital safety systems, including cyber-response protocols and real-time monitoring infrastructure, to protect vulnerable online communities.
- Built strategic partnerships with funders, media, and civil society, strengthening long-term donor trust and external visibility.
- Facilitated staff workshops on ethical storytelling and social media governance to boost internal capacity and cohesion.
- Conceptualised and launched the LIRA platform (lira.gdx.ngo) – a first-of-its-kind linkage and referral application supporting LGBTQIA+ communities in Southern Africa, connecting users to affirming healthcare, legal aid, psychosocial support, and advocacy resources.
PR and Digital Marketing Director
Iran Insurance Company
05.2020 - 01.2022
- Directed corporate communications and stakeholder relations for a leading national insurance firm.
- Developed cost-efficient marketing strategies, reducing marketing expenditures by 35% while increasing lead generation.
- Launched a comprehensive CSR campaign, enhancing the company’s public image and sustainability initiatives.
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Managed social media platforms, increasing engagement through targeted content strategies.
PR and Marketing Manager
Honar Studio
05.2017 - 01.2020
- Led branding efforts and media expansion, increasing customer engagement by 250%.
- Developed market penetration strategies that boosted profitability by 300%.
- Strengthened brand storytelling and audience outreach, doubling the studio’s international influence.
- Conducted market research to identify trends and opportunities, informing product development and positioning strategies.
- Analyzed campaign performance metrics, optimizing strategies based on consumer insights and feedback for continuous improvement.
Public Relations Manager
Sepahan Sport Club
01.2014 - 01.2017
- Managed media relations and press communications, elevating the football club’s national and international reputation.
- Led fan engagement initiatives, increasing social media interaction by 150%.
- Developed sponsorship and partnership strategies, securing major funding to fuel the club’s growth.
- Directed media relations strategies to enhance club's public image and engagement.
- Developed comprehensive PR campaigns to increase brand visibility and fan interaction.
- Implemented innovative social media initiatives to expand reach and follower base.
Education
Master of Arts - Communication Sciences – Specialisation in Media & Culture Studies
01.2022
Doctor of Business Administration (DBA) - Doctoral coursework completed
01.2019
Skills
- Strategic Communications & Digital Marketing
- Human Rights Advocacy & Social Impact Storytelling
- Refugee, LGBTQIA & Migration-Focused Storytelling & Advocacy
- Campaign Design, Execution & Impact Measurement
- Brand Development, Positioning & Multimedia Production
- Public Relations, Media Engagement & Crisis Communication
- Content Creation, SEO, Web Management, Analytics & Market Research
- Stakeholder Engagement & Donor Relationship Management
- Fundraising Strategy
- Cross-cultural Audience Engagement & Intersectional Messaging
- Project & Team Leadership, Reporting & Organisational Strategy
- Talent Acquisition, Capacity Building & Internal Communication
- Reputation Management & Values-Based Communication Ecosystems
Certification
- A Human Rights-Based Approach to AI – Global Campus of Human Rights / Right Livelihood (April 2025)
- I Know Gender 16: Gender Equality and Migration – UN Women Training Centre (September 2024)
- I Know Gender 1-2-3: Gender Concepts, Frameworks & UN System – UN Women Training Centre (September 2024)
- Google Ads Certification – AI-Powered Performance Ads (March 2024)
- YouTube Music Certification (March 2024)
Technical Skills
• Social Media & Analytics: Meta Business Suite, Google Analytics (GA4), SEO, Google Ads, Hootsuite
• CRM & Marketing Automation: HubSpot, Mailchimp, Salesforce
• Content & Design: Adobe Creative Suite (Photoshop, Premiere Pro), WordPress, Wix
• Project Management: Asana, Monday.com
• Data & AI: OpenAI (ChatGPT API), Google Cloud AI, Python
• Media Production: Photography, Videography, Photo & Video Editing, Graphic Design, AI-Assisted Content Creation
• Writing & Editorial: Journalism, Copywriting
Additional Information
- Experienced in rights-based content creation for migrant, queer, and refugee communities.
- Skilled in managing multiple content platforms with ethical, audience-sensitive communication practices.
- Deep alignment with values of dignity, access to rights, and community-driven advocacy.
Websites
Timeline
Media, Marketing and Communications Officer
Gender DynamiX
05.2023 - Current
PR and Digital Marketing Director
Iran Insurance Company
05.2020 - 01.2022
PR and Marketing Manager
Honar Studio
05.2017 - 01.2020
Public Relations Manager
Sepahan Sport Club
01.2014 - 01.2017
Master of Arts - Communication Sciences – Specialisation in Media & Culture Studies
Doctor of Business Administration (DBA) - Doctoral coursework completed
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