Medhavi Sood
Digital Marketing Manager
Midrand
Summary
Dynamic Digital Marketing Manager and Licensed Pilot with a unique blend of aviation knowledge and marketing expertise. Experienced in managing brand communications, content creation, social media strategy, and performance marketing for tech. and aviation industry. Adept at integrating analytics, storytelling, and branding to elevate business visibility and engagement.
Overview
5
5
years of professional experience
7
7
Certificates
Work History
Social Media Marketer
Cyntra Techlabs
04.2023 - 07.2023
- Spearheaded digital and social media strategy across Instagram, LinkedIn, and Twitter, achieving a 150% engagement increase and 60% growth in followers.
- Collaborated with Shoppers Stop and other retail partners on photoshoots and video content.
- Partnered with design and product teams to launch AI-powered self-ordering kiosk campaigns for clients such as Burger King and KFC, generating high-quality B2B leads.
- Improved website visibility through SEO and keyword optimization, increasing organic traffic by 40%.
- Delivered analytics-driven insights that boosted click-through rate (CTR) by 25%.
Part-Time Social Media Manager
Cosmic Abundance
10.2022 - 03.2023
- Created and managed multi-platform digital campaigns, developing brand voice consistency and visual identity.
- Grew brand awareness through influencer collaboration, content creation.
- Tracked engagement metrics and optimized campaigns for higher conversions. (0-10k Youtube subscribers in 2 months)
Digital Marketing Manager
Fit India Trust (Grand Slam Fitness)
02.2022 - 09.2022
- Led digital marketing and branding for Sony Advagym product launch in India.
- Enhanced keyword relevancy, web traffic, and brand positioning through SEO.
- Created high-performing content (blogs, social posts, promotions), improving visibility and lead generation.
- Provided clients with analytical campaign reports and strategic insights.
Senior Product Specialist
Byju’s (Think & Learn Pvt. Ltd.)
12.2019 - 12.2020
- Demonstrated product expertise for Byju’s K3 Disney Learning Program.
- Delivered product presentations and maintained detailed technical documentation.
- Supported customer engagement and technical understanding through demonstrations.
Digital Marketing Specialist
Haworth Solutions
07.2018 - 12.2019
- Designed the website and executed digital ad campaigns to enhance engagement and brand awareness.
- Increased online reach 30% via strategic ad placements and SEO optimization.
- Conducted in-depth customer persona research to position the brand as a tailored solution for a broad target audience, enhancing market relevance and engagement.
Education
Private Pilot License - 0275519979
Lanseria Flight Centre
Grand Central, Midrand 04.2001 -
Certificate Skill Diploma - Digital Marketing
Jain University
Bangalore, India03.2022
Bachelor of Science - Computer Science and Engineering
Banasthali University
Rajasthan, India05.2018
Skills
Certification
Google Ads (Search, Display, Video, Shopping)
Accomplishments
- Award of Excellence – World Humanitarian Summit (Rio+23 Games Program).
- Featured in MINT Newspaper on International Women’s Day for women empowerment.
- Recognition Award from Hon’ble Minister of Civil Aviation during Golden Jubilee Celebration of the Indian Women Pilot’s Association.
- Student Ambassador of Aviation, Banasthali Vidyapith (2016–2018): Organized official visits for Vice-President Hamid Ansari, Lok Sabha Speaker Sumitra Mahajan, and other dignitaries.
- Core Team Head, Kshitij 2K17 – Annual Aviation Fest: Led a 60-member team managing 500+ participants.
- Conclave Committee Member, UGC-Sponsored Indian Colloquium on Aviation Technology & Operations: Organized talks with Air India’s GM HR and India’s first female IAF officer.
- Workshop on Aviation & Blockchain with Dr. Deewakar Goel, GM (HR), Airports Authority of India.
- 18th International Rank – International Olympiad of English Language (IOEL).
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Social Media Marketer
Cyntra Techlabs
04.2023 - 07.2023
Part-Time Social Media Manager
Cosmic Abundance
10.2022 - 03.2023
Digital Marketing Manager
Fit India Trust (Grand Slam Fitness)
02.2022 - 09.2022
Senior Product Specialist
Byju’s (Think & Learn Pvt. Ltd.)
12.2019 - 12.2020
Digital Marketing Specialist
Haworth Solutions
07.2018 - 12.2019
Private Pilot License - 0275519979
Lanseria Flight Centre
04.2001 -
Bachelor of Science - Computer Science and Engineering
Banasthali University
Certificate Skill Diploma - Digital Marketing
Jain University